9789814725651 - architecting experience: a marketing science and digital analytics handbook (advances and opportunities with big data and analytics, band 1) von wheeler, scot r (32 Ergebnisse)
Sprache: Englisch
Verlag: WSPC, 2015
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
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Sprache: Englisch
Verlag: World Scientific Publishing Co Pte Ltd, 2015
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: WSPC, 2015
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Verlag: WSPC, 2015
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paperback. Zustand: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Sprache: Englisch
Verlag: WSPC, 2015
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Verlag: World Scientific Publishing Co Pte Ltd, SG, 2016
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
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Paperback. Zustand: New. 1st. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of…context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Sprache: Englisch
Verlag: World Scientific Publishing Co Pte Ltd, Singapore, 2016
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Paperback. Zustand: new. Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recogniti…on of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Sprache: Englisch
Verlag: WSPC, 2015
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Zustand: New. pp. 150 1st edition NO-PA16APR2015-KAP.
Sprache: Englisch
Verlag: WSPC, 2015
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Sprache: Englisch
Verlag: World Scientific Publishing Company 1/30/2016, 2016
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
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Paperback or Softback. Zustand: New. Architecting Experience: A Marketing Science and Digital Analytics Handbook. Book.
Sprache: Englisch
Verlag: World Scientific Publishing Company, 2016
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Sprache: Englisch
Verlag: WSPC, 2015
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Sprache: Englisch
Verlag: WSPC, 2015
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
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Sprache: Englisch
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- Softcover
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Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Verlag: WSPC, 2015
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Sprache: Englisch
Verlag: WSPC, 2015
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- Softcover
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- Softcover
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Sprache: Englisch
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Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Paperback. Zustand: New. 1st. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of…context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Sprache: Englisch
Verlag: WSPC, 2015
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Verlag: WSPC, 2015
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Zustand: New. In English.
Sprache: Englisch
Verlag: World Scientific Publishing Co Pte Ltd, 2016
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Zustand: New. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category: (…UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410. . 2016. 1st Edition. Paperback. . . . .
Sprache: Englisch
Verlag: WSPC, 2015
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Sprache: Englisch
Verlag: World Scientific Publishing Co Pte Ltd, 2015
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Zustand: New. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category: (…UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410. . 2016. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: World Scientific Publishing Co Pte Ltd, SG, 2016
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
- Erstausgabe
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Paperback. Zustand: New. 1st. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of…context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Sprache: Englisch
Verlag: World Scientific Publishing Co Pte Ltd, Singapore, 2016
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
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Paperback. Zustand: new. Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recogniti…on of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Sprache: Englisch
Verlag: World Scientific Publishing Co Pte Ltd, SG, 2016
Serie: Buch 1 von 3 - Advances and Opportunities with Big Data and Analytics
- Softcover
- Erstausgabe
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Paperback. Zustand: New. 1st. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of…context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
