ISBN: 9798247589556 - the rwsci market access way: from unmet need to real-world value (6 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware.

Paperback. Zustand: new. Paperback. The RWSCi Market Access Way documents a fundamental shift already underway in healthcare.Medicine is no longer judged by approval, intention, or promise. It is judged by what happens next, what patients experience, what systems observe, and what outcomes endure in the real world.This book reframes market access not as a launch event, a department, or a negotiation, but as a living system. A system shaped by continuous evidence, patient reality, regulatory authorship, economic confidence, and public trust.Drawing on the logic of real-world evidence, artificial intelligence, and outcome-visible healthcare systems, the book challenges long-held assumptions: That launch represents successThat approval guarantees valueThat funding follows permissionThat evidence is staticThat commercial activity can remain disconnected from outcomesInstead, it presents a new model in which access is earned repeatedly, confidence is built over time, and legitimacy replaces persuasion.Each chapter dismantles a familiar structure launch, unmet need, regulation, HTA, funding, RWE, collaboration, and the commercial model and reconstructs it as part of a continuous, adaptive system grounded in patient outcomes.Written for leaders responsible for market access, evidence, regulation, funding, and strategy, The RWSCi Market Access Way is not a framework or a toolkit. It is a discipline, a call to design medicines, pathways, and decisions for a world where reality is visible and trust must be sustained.This is not a book about what medicine claims to do.It is a book about what remains when outcomes are measured and the noise stops. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

PAP. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Zustand: New. Print on Demand.

PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Zustand: new. Paperback. The RWSCi Market Access Way documents a fundamental shift already underway in healthcare.Medicine is no longer judged by approval, intention, or promise. It is judged by what happens next, what patients experience, what systems observe, and what outcomes endure in the real world.This book reframes market access not as a launch event, a department, or a negotiation, but as a living system. A system shaped by continuous evidence, patient reality, regulatory authorship, economic confidence, and public trust.Drawing on the logic of real-world evidence, artificial intelligence, and outcome-visible healthcare systems, the book challenges long-held assumptions: That launch represents successThat approval guarantees valueThat funding follows permissionThat evidence is staticThat commercial activity can remain disconnected from outcomesInstead, it presents a new model in which access is earned repeatedly, confidence is built over time, and legitimacy replaces persuasion.Each chapter dismantles a familiar structure launch, unmet need, regulation, HTA, funding, RWE, collaboration, and the commercial model and reconstructs it as part of a continuous, adaptive system grounded in patient outcomes.Written for leaders responsible for market access, evidence, regulation, funding, and strategy, The RWSCi Market Access Way is not a framework or a toolkit. It is a discipline, a call to design medicines, pathways, and decisions for a world where reality is visible and trust must be sustained.This is not a book about what medicine claims to do.It is a book about what remains when outcomes are measured and the noise stops. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…