ISBN: 9798337359175 - strategies, dynamics, and societal impacts of digital influencer marketing (8 Ergebnisse)

Zustand: New.

Paperback. Zustand: New.

Paperback. Zustand: New.

PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Zustand: new. Paperback. Digital influencer marketing defines modern communication, reshaping how brands, audiences, and cultures interact in an interconnected society. Driven by social media platforms and data-driven personalization, influencers combine authenticity and storytelling to shape consumer perceptions and behaviors. The strategies behind influencer marketing encompass platform algorithms, audience engagement dynamics, and trust-based relationships. The rise of influencers also carries broader societal implications, influencing norms around consumption, identity, and digital labor. Examining the strategies, dynamics, and societal impacts of digital influencer marketing may help organizations better understand its role in modern marketing and social life. Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing explores the evolving field of influencer marketing. It examines its theoretical underpinnings, strategic applications, the characteristics of influencers, the psychological mechanisms of influence, ethical considerations, and its broader societal implications. This book covers topics such as fraud detection, mental health, and social media, and is a useful resource for business owners, marketers, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Taschenbuch. Zustand: Neu. Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing | Ahmad Yahya Moustafa Shaheen (u. a.) | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337359175 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Digital influencer marketing defines modern communication, reshaping how brands, audiences, and cultures interact in an interconnected society. Driven by social media platforms and data-driven personalization, influencers combine authenticity and storytelling to shape consumer perceptions and behaviors. The strategies behind influencer marketing encompass platform algorithms, audience engagement dynamics, and trust-based relationships. The rise of influencers also carries broader societal implications, influencing norms around consumption, identity, and digital labor. Examining the strategies, dynamics, and societal impacts of digital influencer marketing may help organizations better understand its role in modern marketing and social life. Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing explores the evolving field of influencer marketing. It examines its theoretical underpinnings, strategic applications, the characteristics of influencers, the psychological mechanisms of influence, ethical considerations, and its broader societal implications. This book covers topics such as fraud detection, mental health, and social media, and is a useful resource for business owners, marketers, academicians, researchers, and scientists. …