ISBN: 9798823329316 - the unmanageable marketing manager (5 Ergebnisse)

Paperback. Zustand: New. This textbook provides readers with insights into how managers can better understand and engage with customers amid a multiplicity of marketing strategies. Beginning with a foundational analysis of historical marketing strategy theories, the text presents the evolution from a manager-dominated dynamic to a customer-empowered dynamic, finally settling into a landscape where both parties cooperate as equals.…

Paperback. Zustand: New. This textbook provides readers with insights into how managers can better understand and engage with customers amid a multiplicity of marketing strategies. Beginning with a foundational analysis of historical marketing strategy theories, the text presents the evolution from a manager-dominated dynamic to a customer-empowered dynamic, finally settling into a landscape where both parties cooperate as equals.…

PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Unmanageable Marketing Manager provides readers with insights into how managers can better understand and engage with customers amid a multiplicity of marketing strategies. Beginning with a foundational analysis of historical marketing strategy theories, the book presents the evolution from a manager-dominated dynamic to a customer-empowered dynamic, finally settling into a landscape where both parties cooperate as equals.The text approaches marketing from a social constructionist viewpoint, critiquing conventional perceptions of the manager-customer relationship and proposing a new paradigm that considers diverse social contexts and adaptive behaviors. The discussion spans various theories, including relationship marketing, service-dominant logic, and cocreation. Supported by case studies and discourse analysis, the book illustrates the manager's role in evolving marketing strategies and their perception of the customer.The Unmanageable Marketing Manager is well suited for courses in marketing management, strategic marketing, and consumer behavior, and is particularly beneficial for students at the graduate level engaging with advanced marketing concepts. The insights provided will provoke thought leadership regarding the dynamic nature of manager-customer relationships and encourage readers to interpret these interactions within broader social and cultural frameworks.…

Taschenbuch. Zustand: Neu. The Unmanageable Marketing Manager | Roberto Bello | Taschenbuch | Englisch | 2025 | Cognella Academic Publishing | EAN 9798823329316 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…