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Taschenbuch. Zustand: Neu. Applying Qualitative Methods to Marketing Management Research | R. Buber (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2003 | Palgrave Macmillan | EAN 9781349725069 | Verantwortliche Person für die EU: Springer Palgrave Macmillan, Tiergartenstr. 17, 69121 Heidelberg, buchhandel-buch[at]springer[dot]com | Anbieter: preigu.
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In den WarenkorbGebunden. Zustand: New. TINE ADLER Managing Director, Innot gmbh (Crisis Management and Training)WALTER AIGNER Co-founder and Managing Director, HiTec MarketingPAT BAZELEY Director, Research Support P/LEVERT GUMMESSON Professor of Management and Marketing, Stockholm University Sch.
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Sprache: Englisch
Verlag: Palgrave Macmillan UK Dez 2003, 2003
ISBN 10: 1403916608 ISBN 13: 9781403916600
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Buch. Zustand: Neu. Neuware - Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
Sprache: Englisch
Verlag: Palgrave Macmillan UK Dez 2003, 2003
ISBN 10: 1349725064 ISBN 13: 9781349725069
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In den WarenkorbZustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. TINE ADLER Managing Director, Innot gmbh (Crisis Management and Training)WALTER AIGNER Co-founder and Managing Director, HiTec MarketingPAT BAZELEY Director, Research Support P/LEVERT GUMMESSON Professor of Management and Marketing, Stockholm University Sch.
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Zustand: New. PRINT ON DEMAND pp. 292.
Sprache: Englisch
Verlag: Palgrave Macmillan UK, Palgrave Macmillan UK Dez 2003, 2003
ISBN 10: 1349725064 ISBN 13: 9781349725069
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 316 pp. Englisch.
Sprache: Englisch
Verlag: Palgrave Macmillan UK, Palgrave Macmillan UK, 2003
ISBN 10: 1349725064 ISBN 13: 9781349725069
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.