Sprache: Englisch
Verlag: Business Science Reference, 2022
ISBN 10: 1668441683 ISBN 13: 9781668441688
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Sprache: Englisch
Verlag: Business Science Reference, 2022
ISBN 10: 1668441683 ISBN 13: 9781668441688
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Sprache: Englisch
Verlag: Business Science Reference, 2022
ISBN 10: 1668441683 ISBN 13: 9781668441688
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In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: Business Science Reference, 2022
ISBN 10: 1668441683 ISBN 13: 9781668441688
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Sprache: Englisch
Verlag: Business Science Reference, 2022
ISBN 10: 1668441683 ISBN 13: 9781668441688
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In den WarenkorbHardback. Zustand: New. The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
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In den WarenkorbHardback. Zustand: New. The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Sprache: Englisch
Verlag: Business Science Reference, 2022
ISBN 10: 1668441683 ISBN 13: 9781668441688
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Sprache: Englisch
Verlag: Business Science Reference, 2022
ISBN 10: 1668441683 ISBN 13: 9781668441688
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In den WarenkorbZustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Focuses on the concepts, theories, and analytical techniques to track consumer behaviour change. The book presents multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behaviour shifts and improve decision ma.
Sprache: Englisch
Verlag: Business Science Reference, 2022
ISBN 10: 1668441683 ISBN 13: 9781668441688
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.