Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 9,24
Anzahl: 1 verfügbar
In den WarenkorbZustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939.
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 9,86
Anzahl: 1 verfügbar
In den WarenkorbZustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939.
Anbieter: Bookbot, Prague, Tschechien
Softcover. Zustand: Fair. Spuren von Feuchtigkeit / Nässe; Aus Bibliothek aussortiert; Leichte Rillen / Abschürfungen / Risse / Knicke; Farbtonänderung. As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
Hardcover. Zustand: Fine. 8vo. 224 pp. Routledge Interpretive Market Research Series. We specialize in fine books in collectible condition. Orders are professionally packaged and shipped promptly. W12.
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
EUR 32,16
Anzahl: 1 verfügbar
In den WarenkorbZustand: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Zustand: As New. Unread book in perfect condition.
Zustand: New.
Anbieter: BennettBooksLtd, Los Angeles, CA, USA
Paperback. Zustand: New. In shrink wrap. Looks like an interesting title!
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
EUR 83,51
Anzahl: 1 verfügbar
In den WarenkorbPaperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 83,44
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 83,50
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 96,28
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
EUR 93,47
Anzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback. Zustand: New.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 122,06
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 1st edition. 203 pages. 9.50x6.00x0.75 inches. In Stock.
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
EUR 219,12
Anzahl: 5 verfügbar
In den WarenkorbHardcover. Zustand: New.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 222,08
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
EUR 243,30
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
EUR 245,26
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 244,21
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 280,36
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 414,72
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 203 pages. 9.50x6.25x0.50 inches. In Stock.
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
EUR 87,35
Anzahl: 5 verfügbar
In den WarenkorbPaperback / softback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'Consumer Value' is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality. 'Consumer Value' contains an broad range of contributions and a highly individualistic approach, this book is guaranteed to shed new light on the subject. Contributors: Stephen Brown, Kent Grayson, Morris B. Holbrook, France Leclerc, Richard L. Oliver, Marsha L. Richins, N. Bernd H. Schmitt, Craig Smith, Michael R. Solomon and Janet Wagner.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As shoppers, what factors influence our decision to purchase an object or service Why do we chose one product over another How do we attribute value as part of the shopping experience The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.