Verlag: Cengage Learning EMEA, United Kingdom, London, 1994
ISBN 10: 0415102367 ISBN 13: 9780415102360
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Good. Marketing is one of the best-known terms in the business language. Yet few people understand what marketing is really about. Effective Marketing should be ideal for those who need to grasp the essentials of marketing quickly. The book is divided into three sections - the first looking at marketing as an idea, the second at marketing in practice and the third at how to - and how not to - put together a marketing plan. Key topics covered include: marketing as a strategic tool; environment and markets; customers and consumers; products and services; pricing and distribution; communication and promotion; planning for success; and teamwork. Short, structured and practical, this book aims to spark ideas about marketing and ways of putting them into practice. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Verlag: Cengage Learning Emea, 1994
ISBN 10: 0415102367 ISBN 13: 9780415102360
Anbieter: medimops, Berlin, Deutschland
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: Taylor & Francis Group, 1994
ISBN 10: 0415102367 ISBN 13: 9780415102360
Anbieter: Books Puddle, New York, NY, USA
Zustand: Used. pp. 128 4th Edition.
Verlag: Cengage Learning Emea, 1994
ISBN 10: 0415102367 ISBN 13: 9780415102360
Anbieter: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Vereinigtes Königreich
Zustand: Very Good. Slight shelf wear otherwise fine.
Verlag: Taylor & Francis Group, 1994
ISBN 10: 0415102367 ISBN 13: 9780415102360
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Zustand: Used. pp. 128.