Sprache: Englisch
Verlag: Academic Communication Associates, 2000
ISBN 10: 1575030004 ISBN 13: 9781575030005
Anbieter: Better World Books, Mishawaka, IN, USA
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Sprache: Englisch
Verlag: Cambridge University Press, 1994
ISBN 10: 0521446236 ISBN 13: 9780521446235
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 8 ECTS (out of 10), University of Groningen, course: M.A. 'Euroculture: Europe in the Wider World', language: English, abstract: In this paper the headline of English-speaking newspapers and magazines has been studied as an independent and effective persuasive element of a text. In this paper I want to discuss, how susceptible are we to linguistic style How profoundly can the impact of a message be enhanced by the manner in which it is written, assuming that one and the same thought can be expressed with different stylistic tools The choice of words reflects not only differences in evaluations (positive or negative) or in emotions - it is also able to thrust reader's attitude to the core of a message and to direct and control one's perception and comprehension. The paper claims that language can be a very powerful and persuasive tool which draws the readers' attention, being operated by skilful editors in a newspaper or magazine headline. In this regard, the purpose of the paper is to address and answer the research question: 'How persuasion is realized linguistically across the English-speaking newspaper and magazine headlines 'The study of headline as a powerful and persuasive linguistic tool can be applicable to multiple spheres of public life and to various media of information (e.g.: political campaigns, slogans, advertising, publication of new directives issued by the European Commission, etc.). It is interesting to observe, what kind of stylistic devices and persuasive techniques news editors apply in headlines during the election campaigns in France (in 2007), in order to create public opinion or to provoke a certain reaction from the readers.Periodicals are cultural artefacts which are created and which function within a certain cultural context. That is, they operate within the value system of that culture. Schäffner noted that 'any political action is prepared, accompanied, controlled and influenced by language' . According to M. Foucault , who first introduced aspect of power in construction of meaning, things have no meaning in themselves, they gain meaning which varies from context to context. All cultural practices depend on meaning and are constructed within discourse. Consequently, language is not simply a medium carrying meaning, but a medium constructing meaning. This paper argues that a headline in newspapers and magazines holds a persuasive potential and is able to direct construction of a certain context for interpreting and affecting reader's emotions. It gives grounds for claiming that same facts can be interpreted differently in different contexts.
Taschenbuch. Zustand: Neu. Headline as a persuasive tool in publicistic discourse | A case study on headlines from the English-language periodicals during the presidential election campaign in France-2007 | Nadia Ptashchenko | Taschenbuch | 24 S. | Englisch | 2009 | GRIN Verlag | EAN 9783640398027 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu.
Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659104779 ISBN 13: 9783659104770
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Study on Strategic Use of Language in Newspaper Headlines | Weighing the comprehensiveness and news worthiness of newspaper headlines | Pema Sherpa | Taschenbuch | 96 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783659104770 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Sprache: Englisch
Verlag: LAP Lambert Academic Publishing, 2012
ISBN 10: 3847335189 ISBN 13: 9783847335184
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Language and Gender Stereotypes: A Study of Pakistani Newspapers | Stereotyping in Crime News Headlines | Sarwet Rasul | Taschenbuch | Englisch | LAP Lambert Academic Publishing | EAN 9783847335184 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659104779 ISBN 13: 9783659104770
Anbieter: Mispah books, Redhill, SURRE, Vereinigtes Königreich
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Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3847335189 ISBN 13: 9783847335184
Anbieter: Mispah books, Redhill, SURRE, Vereinigtes Königreich
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Sprache: Chinesisch
Verlag: Intellectual Property Press, 2014
ISBN 10: 7513025762 ISBN 13: 9787513025768
Anbieter: liu xing, Nanjing, JS, China
paperback. Zustand: New. Paperback. Pub Date :2014-03-01 Pages: 191 Language: Chinese Publisher: Intellectual Property Publishing House book series Journalism: News Title Language Research from a linguistic perspective on the news headlines were studied and analyzed a comprehensive. systematic. Interpretation angles including news headlines vocabulary. grammar. rhetoric. punctuation. and a comparative study of Chinese and English news headlines. while headline language study also TV news headlines. newspaper headline.
Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing Apr 2012, 2012
ISBN 10: 3659104779 ISBN 13: 9783659104770
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Mass Media's success depends on the efficiency of communicating messages to its target audiences. For newspapers,a clear and interesting communication is essential and thus, an easily comprehensible language is necessary.In theory, a headline encapsulates the story in minimum number of words and attracts the reader's attention. To write an effective headline,journalists use various techniques of language that may not be familiar to the popular readers. Overtime, the headline writers have developed a vocabulary that fulfils the requirement of a good headline by using words that are short and precise.However, sometimes over simplicity of headlines leads to confusion and ambiguity. This attribute can be used to gain more readership and many do it consciously. This research is an effort to analyse the format and structure of news headlines given in various English newspapers and studies closely the strategic usage of words and their consequent effect on reader's understandability. 96 pp. Englisch.
Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659104779 ISBN 13: 9783659104770
Anbieter: moluna, Greven, Deutschland
EUR 41,05
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In den WarenkorbZustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sherpa PemaPema Sherpa was born in Darjeeling, West Bengal on 7th September 1988. She holds a Master of Science in Communication from Christ University, Bangalore. She possesses keen interest in the nuances of journalistic writing an.
Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing Apr 2012, 2012
ISBN 10: 3659104779 ISBN 13: 9783659104770
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Mass Media's success depends on the efficiency of communicating messages to its target audiences. For newspapers,a clear and interesting communication is essential and thus, an easily comprehensible language is necessary.In theory, a headline encapsulates the story in minimum number of words and attracts the reader's attention. To write an effective headline,journalists use various techniques of language that may not be familiar to the popular readers. Overtime, the headline writers have developed a vocabulary that fulfils the requirement of a good headline by using words that are short and precise.However, sometimes over simplicity of headlines leads to confusion and ambiguity. This attribute can be used to gain more readership and many do it consciously. This research is an effort to analyse the format and structure of news headlines given in various English newspapers and studies closely the strategic usage of words and their consequent effect on reader's understandability.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 96 pp. Englisch.
Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659104779 ISBN 13: 9783659104770
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Mass Media's success depends on the efficiency of communicating messages to its target audiences. For newspapers,a clear and interesting communication is essential and thus, an easily comprehensible language is necessary.In theory, a headline encapsulates the story in minimum number of words and attracts the reader's attention. To write an effective headline,journalists use various techniques of language that may not be familiar to the popular readers. Overtime, the headline writers have developed a vocabulary that fulfils the requirement of a good headline by using words that are short and precise.However, sometimes over simplicity of headlines leads to confusion and ambiguity. This attribute can be used to gain more readership and many do it consciously. This research is an effort to analyse the format and structure of news headlines given in various English newspapers and studies closely the strategic usage of words and their consequent effect on reader's understandability.
Sprache: Englisch
Verlag: LAP Lambert Academic Publishing, 2012
ISBN 10: 3847335189 ISBN 13: 9783847335184
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the traditional patriarchal society of Pakistan gender differences and stereotypes are produced and reproduced in all spheres of life. Newspapers also use language as a tool to create power structures based on gender. Through language choices men and women are presented as unequal: the former as powerful and dominant while the later as powerless and submissive. Within this framework, this work attempts to analyze news reporting in the Pakistani print media with special focus on the headlines of crime news in newspapers. Data for the current research is collected from two Pakistani Urdu dailies i.e. The Jang and The Khabrain , and two English dailies i.e. The News and The Dawn . Research sample comprises only the headlines of the crime news reported from April to June 2009. The collected data is categorized to examine how far crime news reporting reinforces the gender stereotypes existing in the society. Quantitative and qualitative differences in Pakistani English and Urdu newspapers in the use of language for gender representation are also investigated. Findings of the research provide insights into how gender stereotypes are created and presented in Pakistani newspapers.
Taschenbuch. Zustand: Neu. Headlines Today | Television network, India Today, Aaj Tak, English language, Living Media, List of television stations in India, NDTV Profit, Zee Business | Frederic P. Miller (u. a.) | Taschenbuch | Englisch | 2026 | OmniScriptum | EAN 9786134042406 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering.