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Verlag: Business Expert Press 9/6/2011, 2011
ISBN 10: 1606491717ISBN 13: 9781606491713
Anbieter: BargainBookStores, Grand Rapids, MI, USA
Buch
Paperback or Softback. Zustand: New. The Inscrutable Shopper: Consumer Resistance in Retail 0.5. Book.
Verlag: Business Expert Press, 2011
ISBN 10: 1606491717ISBN 13: 9781606491713
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Buch Print-on-Demand
Zustand: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Verlag: Business Expert Press, 2011
ISBN 10: 1606491717ISBN 13: 9781606491713
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch Print-on-Demand
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption. The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.