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In den WarenkorbTaschenbuch. Zustand: Neu. Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing | Mathias Elsässer | Taschenbuch | 220 S. | Englisch | 2022 | ibidem-Verlag | EAN 9783838216515 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.
Verlag: ibidem-Verlag, Jessica Haunschild u Christian Schon, 2022
ISBN 10: 3838216512 ISBN 13: 9783838216515
Sprache: Englisch
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ISBN 10: 3838216512 ISBN 13: 9783838216515
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In den WarenkorbTaschenbuch. Zustand: Neu. Neuware -Following Einstein¿s sentence: ¿Everything should be made as simple as possible, but not simpler. If you can¿t explain it simply, you don¿t understand it well enough,¿ this book puts a spotlight on the complex marketing ecosystem from a physicist¿s point of view.Today¿s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions.Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.Books on Demand GmbH, Überseering 33, 22297 Hamburg 220 pp. Englisch.
Verlag: ibidem-Verlag, Jessica Haunschild u Christian Schon, 2022
ISBN 10: 3838216512 ISBN 13: 9783838216515
Sprache: Englisch
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ISBN 10: 3838216512 ISBN 13: 9783838216515
Sprache: Englisch
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In den WarenkorbTaschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Following Einstein's sentence: 'Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough,' this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
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In den WarenkorbTaschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Following Einstein's sentence: 'Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough,' this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model. 220 pp. Englisch.