Verlag: Walter de Gruyter 7/30/2015, 2015
ISBN 10: 1614511640 ISBN 13: 9781614511649
Sprache: Englisch
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Paperback or Softback. Zustand: New. Texts, Images, and Interactions: A Reader in Multimodality. Book.
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Verlag: De Gruyter Mouton, De Gruyter Mouton, 2015
ISBN 10: 1614511640 ISBN 13: 9781614511649
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This Reader is a comprehensive text outlining primary approaches to multimodality. In the 'Theory and Methodology' section, the scholars who are responsible for the approaches' developments give some personal insight into how and/or why these approaches were developed. The Reader covers various theoretical and methodological approaches to multimodality, including a great variety of terminology, which are defined in a glossary, and are linked back to the personal narratives or interviews in which scholars highlight why and how the various terms are of importance. Included is also a 'Transcription and How-to-Analyze' section that familiarizes the readers with several analytical toolkits. This section is then followed by an extensive 'Sample Analyses' section. As the book is intended to address readers from various backgrounds, the examples of multimodal analyses that are introduced in this section belong to various social practices. The book offers an extensive alphabetical glossary, list of further readings, and a list of suggested assignments.
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Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher.
Verlag: De Gruyter Mouton, De Gruyter Mouton, 2014
ISBN 10: 1614511624 ISBN 13: 9781614511625
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages.This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches' advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more.Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book.Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.
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In den WarenkorbZustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Sigrid Norris, Auckla.