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ISBN 10: 1647604540 ISBN 13: 9781647604547
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Verlag: GRIN Verlag, GRIN Verlag Apr 2020, 2020
ISBN 10: 3346153428 ISBN 13: 9783346153425
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Taschenbuch. Zustand: Neu. Neuware -Master's Thesis from the year 2019 in the subject Business economics - Review of Business Studies, grade: 1,3, RWTH Aachen University, language: English, abstract: The objective of this thesis is to offer a combined research-based approach for improving new product development processes by means of exchanging proficiencies with externals. More accurately, a critical assessment of the suitability of selected open innovation methodologies at different stages of the innovation process enhances the research focus of this thesis. In the wake of globalization and digitization trends, entire industrial dynamics have transformed. Particularly product innovation management has significantly matured over the past decades and therefore, gained special attention. Manufacturers are nowadays able to serve regional as well as international markets, while taking advantage of distributed resources and expertise. On the downside, firms are steadily confronted by two predominant challenges: First, lead times for launching new products are dramatically decreasing due to shortened product life cycles. Hence, development projects need to be well-structured and more time-efficient. Secondly, sophisticated knowledge and expertise evolve more rapidly. Consequently, industrials become more specialized in subfields, which forces manufacturers to engage with others to carry out development projects. In order to stay competitive in international and fast changing markets, organizations are required to innovate on a regular basis. Though, innovation development has become increasingly challenging and frustrating. New products are supposed to generate higher sales, while revenue margins are decreasing at the same time. Even successful corporations cannot keep up with regularly launching highly performing innovations. Therefore, many manufacturers rather focus on incremental product improvements instead of developing radical innovations. Particularly as a company grows, the obstacles of launching successful new products become even more difficult to overcome. Simultaneously balancing the needs of new and existing customers as well as discovering new business lines, while pursuing extant business models portray omnipresent struggles of leading firms.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 84 pp. Englisch.
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Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Master's Thesis from the year 2019 in the subject Business economics - Review of Business Studies, grade: 1,3, RWTH Aachen University, language: English, abstract: The objective of this thesis is to offer a combined research-based approach for improving new product development processes by means of exchanging proficiencies with externals. More accurately, a critical assessment of the suitability of selected open innovation methodologies at different stages of the innovation process enhances the research focus of this thesis. In the wake of globalization and digitization trends, entire industrial dynamics have transformed. Particularly product innovation management has significantly matured over the past decades and therefore, gained special attention. Manufacturers are nowadays able to serve regional as well as international markets, while taking advantage of distributed resources and expertise. On the downside, firms are steadily confronted by two predominant challenges: First, lead times for launching new products are dramatically decreasing due to shortened product life cycles. Hence, development projects need to be well-structured and more time-efficient. Secondly, sophisticated knowledge and expertise evolve more rapidly. Consequently, industrials become more specialized in subfields, which forces manufacturers to engage with others to carry out development projects. In order to stay competitive in international and fast changing markets, organizations are required to innovate on a regular basis. Though, innovation development has become increasingly challenging and frustrating. New products are supposed to generate higher sales, while revenue margins are decreasing at the same time. Even successful corporations cannot keep up with regularly launching highly performing innovations. Therefore, many manufacturers rather focus on incremental product improvements instead of developing radical innovations. Particularly as a company grows, the obstacles of launching successful new products become even more difficult to overcome. Simultaneously balancing the needs of new and existing customers as well as discovering new business lines, while pursuing extant business models portray omnipresent struggles of leading firms.
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Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Master's Thesis from the year 2019 in the subject Business economics - Review of Business Studies, grade: 1,3, RWTH Aachen University, language: English, abstract: The objective of this thesis is to offer a combined research-based approach for improving new product development processes by means of exchanging proficiencies with externals. More accurately, a critical assessment of the suitability of selected open innovation methodologies at different stages of the innovation process enhances the research focus of this thesis. In the wake of globalization and digitization trends, entire industrial dynamics have transformed. Particularly product innovation management has significantly matured over the past decades and therefore, gained special attention. Manufacturers are nowadays able to serve regional as well as international markets, while taking advantage of distributed resources and expertise. On the downside, firms are steadily confronted by two predominant challenges: First, lead times for launching new products are dramatically decreasing due to shortened product life cycles. Hence, development projects need to be well-structured and more time-efficient. Secondly, sophisticated knowledge and expertise evolve more rapidly. Consequently, industrials become more specialized in subfields, which forces manufacturers to engage with others to carry out development projects. In order to stay competitive in international and fast changing markets, organizations are required to innovate on a regular basis. Though, innovation development has become increasingly challenging and frustrating. New products are supposed to generate higher sales, while revenue margins are decreasing at the same time. Even successful corporations cannot keep up with regularly launching highly performing innovations. Therefore, many manufacturers rather focus on incremental product improvements instead of developing radical innovations. Particularly as a company grows, the obstacles of launching successful new products become even more difficult to overcome. Simultaneously balancing the needs of new and existing customers as well as discovering new business lines, while pursuing extant business models portray omnipresent struggles of leading firms.
Sprache: Englisch
ISBN 10: 1647604540 ISBN 13: 9781647604547
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ISBN 10: 1647604540 ISBN 13: 9781647604547
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2019 in the subject Business economics - Review of Business Studies, grade: 1,3, RWTH Aachen University, language: English, abstract: The objective of this thesis is to offer a combined research-based approach for improving new product development processes by means of exchanging proficiencies with externals. More accurately, a critical assessment of the suitability of selected open innovation methodologies at different stages of the innovation process enhances the research focus of this thesis.In the wake of globalization and digitization trends, entire industrial dynamics have transformed. Particularly product innovation management has significantly matured over the past decades and therefore, gained special attention. Manufacturers are nowadays able to serve regional as well as international markets, while taking advantage of distributed resources and expertise.On the downside, firms are steadily confronted by two predominant challenges: First, lead times for launching new products are dramatically decreasing due to shortened product life cycles. Hence, development projects need to be well-structured and more time-efficient. Secondly, sophisticated knowledge and expertise evolve more rapidly. Consequently, industrials become more specialized in subfields, which forces manufacturers to engage with others to carry out development projects.In order to stay competitive in international and fast changing markets, organizations are required to innovate on a regular basis. Though, innovation development has become increasingly challenging and frustrating. New products are supposed to generate higher sales, while revenue margins are decreasing at the same time. Even successful corporations cannot keep up with regularly launching highly performing innovations.Therefore, many manufacturers rather focus on incremental product improvements instead of developing radical innovations. Particularly as a company grows, the obstacles of launching successful new products become even more difficult to overcome. Simultaneously balancing the needs of new and existing customers as well as discovering new business lines, while pursuing extant business models portray omnipresent struggles of leading firms. 84 pp. Englisch.
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Taschenbuch. Zustand: Neu. Open Innovation Approaches at Different Stages of the Innovation Process. Suitability for New Product Development Processes | Claudia Specht | Taschenbuch | 84 S. | Englisch | 2020 | GRIN Verlag | EAN 9783346153425 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand.