Verlag: Springer International Publishing, 2019
ISBN 10: 3030226247 ISBN 13: 9783030226244
Sprache: Englisch
Anbieter: Buchpark, Trebbin, Deutschland
EUR 46,96
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In den WarenkorbZustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher.
Verlag: Springer International Publishing, 2020
ISBN 10: 3030226271 ISBN 13: 9783030226275
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 106,99
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In den WarenkorbTaschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation, and the assessment of uplift models, the book investigates software implementations and real-world scenarios. Focusing on the application of theoretical results and on practical issues of uplift modeling, it also includes a dedicated chapter on software solutions in SAS, R, Spectrum Miner, and KNIME, which compares the respective tools. This book also presents the applications of net scoring in various contexts, e.g. medical treatment, with a special emphasis on direct marketing and corresponding business cases. The target audience primarily includes data scientists, especially researchers and practitioners in predictive modeling and scoring, mainly, but not exclusively, in the marketing context.
Verlag: Springer International Publishing, 2019
ISBN 10: 3030226247 ISBN 13: 9783030226244
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
EUR 106,99
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbBuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation, and the assessment of uplift models, the book investigates software implementations and real-world scenarios. Focusing on the application of theoretical results and on practical issues of uplift modeling, it also includes a dedicated chapter on software solutions in SAS, R, Spectrum Miner, and KNIME, which compares the respective tools. This book also presents the applications of net scoring in various contexts, e.g. medical treatment, with a special emphasis on direct marketing and corresponding business cases. The target audience primarily includes data scientists, especially researchers and practitioners in predictive modeling and scoring, mainly, but not exclusively, in the marketing context.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 115,98
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In den WarenkorbZustand: New. In.
EUR 126,56
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In den WarenkorbZustand: New.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 155,38
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In den WarenkorbHardcover. Zustand: Brand New. 350 pages. 9.25x6.10x1.14 inches. In Stock.
EUR 96,18
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In den WarenkorbZustand: New. SUPER FAST SHIPPING.
Anbieter: Mispah books, Redhill, SURRE, Vereinigtes Königreich
EUR 168,70
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In den WarenkorbPaperback. Zustand: New. New. book.