Tourism consumer behavior (117 Ergebnisse)
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Paperback. Zustand: Very Good. Covers bright and shiny despite some light rubbing and. Spine tight and solid. No obvious interior markings or highlighting.
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780789006110.
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Zustand: New. pp. 276.
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Paperback. Zustand: Brand New. 59 pages. 6.00x0.14x9.00 inches. In Stock.
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paperback. Zustand: New. Language:Chinese.Publisher: Tourism Education.
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- Softcover
- Erstausgabe
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Paperback. Zustand: new. Paperback. Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality bu…siness arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including:discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field. Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected resea Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
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paperback. Zustand: New. In shrink wrap. Looks like an interesting title.
- Softcover
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- Softcover
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2019 in the subject Tourism - Miscellaneous, grade: 1.5, Vietnam National University Hanoi, language: English, abstract: This paper reports on a study of consumer behavior in tourism. It surveyed approximately 550 tourists in the…north of Vietnam to assess levels of consumer behavior including perception, attitude and behavior. Independent variables included region and the gender of tourists. Although there are no region and gender differences in consumer behavior, correlations and mediating relationships are found.
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paperback. Zustand: New. Language:Chinese.Paperback. Pub Date: 2025-02 Pages: 268 Publisher: China Tourism Press This revised edition of the textbook retains the classic theoretical framework of the original. adds an introduction. and incorporates the spirit of the 20th National Congress of the Communist Party of China. relevant… thought. and the concept of a strong tourism nation. thus continuously enhancing the textbook's educational function and dynamically updating its content. Furthermore. the content and case st.
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- Softcover
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Zustand: New. pp. xvi + 314 Illus.
- Softcover
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paperback. Zustand: New. Language:Chinese.Paperback. Pub Date: 2025-03 Pages: 354 Publisher: Science Press This book focuses on Tourism Consumer Behavior. comprehensively exploring its fundamental theories. individual behaviors. group behaviors. and outcomes from both theoretical and practical perspectives. The book is scientifi…cally rigorous. clearly structured. and incorporates recent research findings and real-world case studies. aiming to help readers deeply understand the internal logic and application value of .
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Zustand: New. pp. 556.
- Softcover
- Erstausgabe
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Paperback. Zustand: new. Paperback. Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality bu…siness arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including:discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field. Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining s Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
- Softcover
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Sprache: Englisch
Verlag: Apple Academic Press, 2021
Serie: Advances in Hospitality and Tourism, Buch 11 von 20. Buch 11 von 20 - Advances in Hospitality and Tourism
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Sprache: Englisch
Verlag: Apple Academic Press, 2021
Serie: Advances in Hospitality and Tourism, Buch 11 von 20. Buch 11 von 20 - Advances in Hospitality and Tourism
- Softcover
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Zustand: New. pp. xvi + 314.
