visual communication perception rhetoric (4 Ergebnisse)

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781572736696.

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Taschenbuch. Zustand: Neu. A Semiotic Phenomenology of Visual Rhetoric | Communication and Perception of Attributes of Cultural Sustainability in the Visual Environment of Public Housing | Magdy Ma | Taschenbuch | Englisch | VDM Verlag Dr. Müller | EAN 9783639121391 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The challenge of communicating ideas of culturalsustainability by visual means was rarely studied forthe lack of theoretical/methodological approaches tocope with the visual-human interaction. In this book,a theoretical framework comprising rhetoric,semiotics, phenomenology, and a mixed-method'concurrent nested qual+QUAL' strategy, weredeveloped to explore residents' experience engagingwith the visual phenomenon of public graphics andpublic art in public housing. Its focus concerns howdesign, meaning, and experience of visuals evoked inresidents a sense of cultural sustainability. Thestudy identifies a rhetorical situation in thesemiotic neighborhoods of housing, that communicationand perception of cultural sustainability involvedthe rhetorical encoding of intended meanings intodesigns, which residents decoded, generating culturalmeaning that evoked thoughts, feelings about thevitality of their community, continuity of culture -result of 'visuality,' interrelationship amongdesign persuasion, visual signification, viewingexperience. This book bridges the fields ofcommunication and sustainability, pushes forward thenew area of study - cultural sustainability.