Write advertising sells (10 Ergebnisse)

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Taschenbuch. Zustand: Neu. Neuware - Finding the Unique Selling Proposition is only the beginning. The real challenge is turning it into advertising that gives customers a reason to buy.Finding the Unique Selling Proposition: How to Create Advertising Concepts and Write Copy That Sells is a practical guide to answering advertising's most important question: Why should a customer buy from you instead of someone else Drawing on experience in advertising and direct sales, Michael Swedenberg shows how to get beyond generic claims such as great quality, excellent service, and we're the best to uncover meaningful reasons to choose one product or business over another.You'll learn how to: - Find a genuine Unique Selling Proposition- Create a selling proposition for a 'me-too' product- Turn features into benefits with the SO WHAT / WOW! test- Develop product differences into advertising concepts- Write stronger headlines and body copy- Make headlines and visuals work together- Cut unnecessary words and make every word sellWith real-world examples and practical assignments, this book is written for copywriters, small-business owners, marketers, salespeople, and anyone who wants to create more persuasive advertising.The media will continue to change. Human nature won't.Find the difference. Find the benefit. Find the reason to buy.Then write the ad.…

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Hardcover. Zustand: Very Good. 2nd Edition. 539 Pages With The Index. Hardcover. In Very Good Condition Textbook Binding. This Book Is Not Signed. Textbook Binding No Dust Jacket As Issued.We will state signed at the description section. we confirm they are signed via email or stated in the description box. - Specializing in academic, collectiblle and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.…

hardcover. Zustand: Good. Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book.

Hardcover. Zustand: Good. Good with wear and markings, ex-libris.

Paperback / softback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Hardcover. Zustand: Good. No Jacket. Third printing. Shelf and handling wear to cover and binding, with general signs of previous use. Boards may have fading and nicks and other signs of wear and imperfection commensurate with age. Binding is tight and structurally sound. Stamp on front endpaper and title page; interior pages unmarked. Sealed in plastic for shipping. Secure packaging for safe delivery.…

Hardcover. Zustand: Very Good. First Edition. First Edition, Fifth Printing. Published by McGraw-Hill Book Company, 1940. Octavo. Hardcover. Book is very good with shelf wear. No dust jacket. A scarce copy of this important advertising theory.100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Sag Harbor, New York.…

Hardcover. Zustand: Good. No Jacket. Ex. Library, D8.