elsevier science apr 2013 (15 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster¿even if the viral information isn't factual. It is critical that an organization respond quickly and decisively to crises in online media.The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy.

Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -How do economists reconcile their expertise with their failures to predict and manage the 2008 financial crisis This book goes a long way toward an answer by using systems theory to reveal the complex interdependence of factors and forces behind the crisis. In her fully integrated view of the economy, how it works, and how the economic crisis burst, Karen Higgins combines human psychology, cultural values, and belief formation with descriptions of the ways banks and markets succeed and fail. In each chapter she introduces themes from financial crisis literature and brings a systems-theory treatment of them. Her methodology and visual presentations both develop the tools of systems theory and apply these tools to the financial crisis. Not just another volume about the crisis, this book challenges the status quo through its unique multidisciplinary approach. 400 pp. Englisch.

Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Writing for Interaction focuses on the art of creating the information experience as it appears within software and web applications, specifically in the form of user interface text. It also provides strategies for ensuring a consistent, positive information experience across a variety of delivery mechanisms, such as online help and social media. Throughout this book, you'll learn simple techniques for writing consistent text with the right tone, how to select content delivery mechanisms, and how straightforward, clear layouts help your customer interact with your application. Divided into five sections, the book completely covers the information experience design process from beginning to end. You'll cover everything from understanding your users and their needs, to creating personas, designing the IX strategy, creating your information, and evaluating the resulting information experience. This is your one-stop reference for information experience! 292 pp. Englisch.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Success in Innovation tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success. Success in Innovation is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups - anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more. 140 pp. Englisch.

Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The blind person who tries to make an online purchase. The young girl who cannot speak due to a cognitive disability. The man confined to his home due to permanent injury. The single mother with a long-term illness who struggles to feed her family.With one in seven people worldwide currently living with a disability, the term 'outcast' covers numerous scenarios. Digital outcasts rely on technology for everyday services that many people take for granted. However, poorly designed products risk alienating this important (and growing) population.Through a 'grass roots' approach to innovation, digital outcasts are gradually taking action to transform their lives and communities. This emerging trend provides exciting learning opportunities for all of us.Citing real-world case studies from healthcare to social science, this book examines the emerging legal and cultural impact of inclusive design. Gain a better understanding of how people with disabilities use technology Discover pitfalls and approaches to help you stay current in your UX practices Anticipate a future in which ambient benefit can be achieved for people of all abilities and backgrounds 288 pp. Englisch.

Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The International Security Programs Benchmark Report presents and analyzes the findings of a broad survey conducted by the Security Executive Council of corporate international security programs. The report identifies the types of international security baseline programs in place for a range of company sizes, and describes the organizational perception of security's role and capability. The data suggest that international security programs are greatly affected by the company size and the location of the security department within the organization, whether as part of the executive, legal, or human resources function.Security leaders can gain valuable insights from this report regarding the scope of international security programs at key corporations with contextualized comparison points for evaluating their own programs.The International Security Programs Benchmark Report is a part of Elsevier's Security Executive Council Risk Management Portfolio, a collection of real world solutions and 'how-to' guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. 40 pp. Englisch.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Concise and readable, Water Injection For Low Permeability Reservoirs provides operators with the proper workflow systems and engineering techniques for designing, planning and implementing water injection systems that will improve recovery factors. When used in low permeability or ultra-low permeability reservoirs, water injection is one of the most economical methods for ensuring maximum production rates. This book provides both theoretical analysis and practical cases for designing and evaluating water injection systems and understanding key production variables involved in making detailed predictions for oil and water producing rates, water injection rates, and recovery efficiency. This book clearly explains the characteristics of ultra-low permeability reservoirs and linear flow theories. These topics are then applied to design and implementation. Application cases of four oilfields are included to help develop concepts while illustrating the proper workflow for ensuring waterflooding performance analysis and optimization. The book can be used as a reference for field technical personnel, or as technical support for the management personnel. 264 pp. Englisch.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As little as 10 years ago, it was believed that memory went from short to long term via one consolidation practice that made that memory intractable. Since then, research has shown that long-term memories can be activated, modified, and reconsolidated in their new form. This research indicates that memories are more dynamic than once believed. And understanding how this process works and helping people to redefine established memories can be clinically useful if those memories lead to problems, as is the case in post-traumatic stress disorder. This book provides a comprehensive overview of research on memory reconsolidation; what this has to say about the formation, storage, and changeability of memory; and the potential applications of this research to treating clinical disorders. 334 pp. Englisch.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Morphogenesis is the set of processes that generate shape and form in the embryo--an important area within developmental biology. An exciting and up-to-the-minute account of the very latest research into the factors that create biological form, Mechanisms of Morphogenesis, second edition is a text reference on the mechanisms of cell and tissue morphogenesis in a diverse array of organisms, including prokaryotes, animals, plants and fungi. By combining hard data with computer modeling, Mechanisms of Morphogenesis, second edition equips readers with a much broader understanding of the scope of modern research than is otherwise available. The book focuses on the ways in which the genetic program is translated to generate cell shape, to direct cell migration, and to produce the shape, form and rates of growth of the various tissues. Each topic is illustrated with experimental data from real systems, with particular reference to gaps in current knowledge and pointers to future 414 pp. Englisch.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Rabies remains one of the most important global public health problems worldwide. Although many important developments have been made over the past century to combat this ancient disease, Rabies has become a re-emergent infection in the developing world. The 3e updates this classic reference with comprehensive coverage of the molecular virology, pathogenesis, vaccines, public health, immunology, and epidemiology of Rabies. Chapters new to this edition cover biothreat/bioterrorism, successful wildlife control and therapies of human Rabies, and the emergence of new lyssavirus species Rabies provides physicians, public health advisors, epidemiologists, research scientists and veterinarians with single source, authoritative and up-to-date information on the diagnosis, treatment, control and prevention of this fatal infectious virus that continues to kill over 70,000 people a year. 704 pp. Englisch.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The 4e of The Science and Technology of Rubber provides a broad survey of elastomers with special emphasis on materials with a rubber-like elasticity. As in previous editions, the emphasis remains on a unified treatment of the material, exploring chemical aspects such as elastomer synthesis and curing, through recent theoretical developments and characterization of equilibrium and dynamic properties, to the final applications of rubber, including tire engineering and manufacturing. Updated material stresses the continuous relationship between ongoing research in synthesis, physics, structure and mechanics of rubber technology and industrial applications. Special attention is paid to recent advances in rubber-like elasticity theory and new processing techniques for elastomers. Exciting new developments in green tire manufacturing and tire recycling are covered. 816 pp. Englisch.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Rocks mechanics legend Erle Donaldson, along with colleagues Waqi Alam and Nasrin Begum from the oil and gas consultant company Tetrahedron, have authored this handbook on updated fundamentals and more recent technology used during a common hydraulic fracturing procedure. Meant for technical and non-technical professionals interested in the subject of hydraulic fracturing, the book provides a clear and simple explanation of the technology and related issues to promote the safe development of petroleum reserves leading to energy independence throughout the world. 224 pp. Englisch.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As the environmental impact of existing construction and building materials comes under increasing scrutiny, the search for more eco-efficient solutions has intensified. Nanotechnology offers great potential in this area and is already being widely used to great success. Nanotechnology in eco-efficient construction is an authoritative guide to the role of nanotechnology in the development of eco-efficient construction materials and sustainable construction.Following an introduction to the use of nanotechnology in eco-efficient construction materials, part one considers such infrastructural applications as nanoengineered cement-based materials, nanoparticles for high-performance and self-sensing concrete, and the use of nanotechnology to improve the bulk and surface properties of steel for structural applications. Nanoclay-modified asphalt mixtures and safety issues relating to nanomaterials for construction applications are also reviewed before part two goes on to discuss applications for building energy efficiency. Topics explored include thin films and nanostructured coatings, switchable glazing technology and third generation photovoltaic (PV) cells, high-performance thermal insulation materials, and silica nanogel for energy-efficient windows. Finally, photocatalytic applications are the focus of part three, which investigates nanoparticles for pollution control, self-cleaning and photosterilisation, and the role of nanotechnology in manufacturing paints and purifying water for eco-efficient buildings.Nanotechnology in eco-efficient construction is a technical guide for all those involved in the design, production and application of eco-efficient construction materials, including civil engineers, materials scientists, researchers and architects within any field of nanotechnology, eco-efficient materials or the construction industry. 458 pp. Englisch.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Smart-textiles developers draw on diverse fields of knowledge to produce unique materials with enhanced properties and vast potential. Several disciplines outside the traditional textile area are involved in the construction of these smart textiles, and each individual field has its own language, specific terms and approaches. Multidisciplinary know-how for smart-textiles developers provides a filtered knowledge of these areas of expertise, explaining key expressions and demonstrating their relevance to the smart-textiles field.Following an introduction to the new enabling technologies, commercialisation and market trends that make up the future of smart-textiles development, part one reviews materials employed in the production of smart textiles. Types and processing of electro-conductive and semiconducting materials, optical fibres for smart photonic textiles, conductive nanofibres and nanocoatings, polymer-based resistive sensors, and soft capacitance fibres for touch-sensitive smart textiles are all discussed. Part two then investigates such technologies as the embedding of electronic functions, the integration of thin-film electronics, and the development of organic and large-area electronic (OLAE) technologies for smart textiles. Joining technologies are also discussed, alongside kinetic, thermoelectric and solar energy harvesting technologies, and signal processing technologies for activity-aware smart textiles. Finally, product development and applications are the focus of part three, which investigates strategies for technology management, innovation and improved sustainability, before the book concludes by exploring medical, automotive and architectural applications of smart textiles.With its distinguished editor and international team of expert contributors, Multidisciplinary know-how for smart-textiles developers is a key tool for readers working in industries including design, fashion, textiles, through to electronics, computing and material science. It also provides a useful guide to the subject for academics working across a wide range of fields. 524 pp. Englisch.

Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Earthquakes represent a major risk to buildings, bridges and other civil infrastructure systems, causing catastrophic loss to modern society. Handbook of seismic risk analysis and management of civil infrastructure systems reviews the state of the art in the seismic risk analysis and management of civil infrastructure systems.Part one reviews research in the quantification of uncertainties in ground motion and seismic hazard assessment. Part twi discusses methodologies in seismic risk analysis and management, whilst parts three and four cover the application of seismic risk assessment to buildings, bridges, pipelines and other civil infrastructure systems. Part five also discusses methods for quantifying dependency between different infrastructure systems. The final part of the book considers ways of assessing financial and other losses from earthquake damage as well as setting insurance rates.Handbook of seismic risk analysis and management of civil infrastructure systems is an invaluable guide for professionals requiring understanding of the impact of earthquakes on buildings and lifelines, and the seismic risk assessment and management of buildings, bridges and transportation. It also provides a comprehensive overview of seismic risk analysis for researchers and engineers within these fields. 912 pp. Englisch.