grin verlag grin verlag sep 2013 (Mehr als 1.100 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware -Studienarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Theorien, Modelle, Begriffe, Note: 2,0, Universität Vechta; früher Hochschule Vechta, Veranstaltung: Ganztagsbildung, Erziehungswissenschaften, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, einen umfassenden Überblicküber die in dem Vortrag vorgestellten Themen anzubieten.

Taschenbuch. Zustand: Neu. Neuware -Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, course: Experiential Marketing, language: English, abstract: This proposal for Vodafone Europe offers a solution to face the risks for the business caused by the financial crisis as well as by matured markets. To meet the needs of today¿s customers we provide an experiential marketing campaign.The core of the campaign is a promotional tour through different countries in Europe. Customers are engaged in the campaign by voting for the locations, at which promotion events can take place, and at the events themselves by getting entertained and educated, by getting an escape from the daily routine and by getting involved in various activities. Beside those ¿realms-mixture¿, the concept includes different marketing strategies of sensory marketing. The experiential character that differentiates this promotion event from others is created by keeping the content and the procedure of the event secret from customers until they visit the event.The finance needed for a successful implementation is enormous, but we also provide possibilities to reduce costs whereever possible. The need for labour is relatively moderate and can mostly be covered by existing Vodafone staff. The time horizon is estimated on a total of five months including a marketing activity before the promotion tour starts. Need for materials is relatively low, as the company already disposes most of it.The costs resulting from the implementation of the marketing campaign are outweighted by various benefits like an increase in revenues, new contracts and strengthened partnerships.The team for the implementation consists of three persons: a media designer, an administrative executive and an event manager. All three of them are experienced and have enormous expertise in their field.We can assure you that this marketing campaign will be a huge success for Vodafone Europe and will help to overcome problems of the financial crisis.Books on Demand GmbH, Überseering 33, 22297 Hamburg 16 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Studienarbeit aus dem Jahr 2012 im Fachbereich Germanistik - Gattungen, Note: 1,0, Universität Erfurt (Philosophische Fakultät), Veranstaltung: Phraseologie, Sprache: Deutsch, Anmerkungen: Gutachten zur Hausarbeit: 'Der Verfasser legt mit seiner Untersuchung eine Arbeit vor, die weit über dem Niveau von Hausarbeiten der Q-Phase liegt. Obwohl auch literaturwissenschaftliche Aspekte berücksichtigt werden, hat die Arbeit einen eindeutigen sprachwissenschaftlichen Charakter. Der theoretische Teil bereitet äußerst gelungen und konzis die Analyse vor. Sehr genau wird die Modifikation von Phraseologismen im künstlerischen Text herausgearbeitet.Der Autor zeigt ein großes Gespür für Plausibilitäten und untermauert seine Ergebnisse sogar mit eigenen Umfrageergebnissen. Deshalb: 1,0' , Abstract: Gutachten zur Hausarbeit: 'Der Verfasser legt mit seiner Untersuchung eine Arbeit vor, die weit über dem Niveau von Hausarbeiten der Q-Phase liegt. Obwohl auch literaturwissenschaftliche Aspekte berücksichtigt werden, hat die Arbeit einen eindeutigen sprachwissenschaftlichen Charakter. Der theoretische Teil bereitet äußerst gelungen und konzis die Analyse vor. Sehr genau wird die Modifikation von Phraseologismen im künstlerischen Text herausgearbeitet.Der Autor zeigt ein großes Gespür für Plausibilitäten und untermauert seine Ergebnisse sogar mit eigenen Umfrageergebnissen. einer repräsentativen Gruppe von 20 Personen im Alter von 19-71 Jahren.Im Ganzen handelt es sich um eine hervorragende Arbeit, in der sich sie liguistische Kompetenz des Verfassers manifestiert. Er ist, dies lässt sich nicht leugnen, Bewunderer der Lyrik Lindemanns, verfügt aber über die wissenschaftliche Fähigkeit, das Thema aus der Distanz zu betrachten und mit dem richtigen Instrumentarium zu untersuchen.Deshalb, ohne Einschränkung: 1,0.' 24 pp. Deutsch.

Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2011 in the subject English Language and Literature Studies - Literature, grade: 1,3, University of Würzburg, language: English, abstract: The Road, Cormac McCarthy¿s tenth and Pulitzer Prize winning novel, tells the story of an unnamed man and his son, trying to survive in the aftermath of a nuclear catastrophe that left Earth stuck in atomic winter, where nearly all animals and plants are extinct, ashes are falling from the sky and the ground is burned and barren. Following the road throughout the country their goal is to reach the coast in hope for a better future. On their way they constantly struggle with starvation, sickness and the threat of thieves and cannibals that roam the road. Except for some clothes and the food they find in abandoned houses and supermarkets, they have nothing but each other to hold on to.The novel follows these two characters on their journey through a post-apocalyptic America, seeing how the catastrophe ripped apart civilization and turned most of the people that are still alive into cannibalistic savages that do anything to survive and have practically abandoned any kind of moral. In contrast to that, the man and his son still follow a moral code, albeit the father doesn¿t follow it as strictly as the son does. But in an environment like this, where people do whatever it takes to ensure their survival, having morals and values gets the man and his son in several dangerous situations, yet they stick to their believes and insist that they are the ¿good guys¿ in a world full of ¿bad guys¿.In this seminar paper I will discuss the role of morals in the novel, especially in the lives of the man, his son and the savages they encounter on their way. Where does the faith in these morals come from In what situations does the father abandon this code and why I will also consider the advantages and disadvantages that morals and values have for the two and why they still insist, even after witnessing some extremely brutal situations, to continue ¿carrying the fire¿ through a world where the human race is on the verge of extinction and even God seems to not care anymore. Is there any hope left for a world where morals could mean something again or do the man and his son ultimately fight for a lost cause BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 20 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2012 in the subject English Language and Literature Studies - Literature, grade: 2,0, University of Paderborn (Institut für Anglistik/Amerikanistik), course: Hauptseminar: The Bachelor in British and American Literature and Culture, language: English, abstract: ¿But love is an emotional thing, and whatever is emotional is opposed to that true cold reason which I place above all things. I should never marry myself, lest I bias my judgement.¿With these words Sherlock Holmes comments rather derogatorily on the marriage plans of his close friend and fellow bachelor Dr. John Watson when the latter reveals his engagement to Mary Morstan to him. While Watson¿s existence as a bachelor is about to end after the novel ¿The Sign of the Four¿, Sherlock Holmes never had any intention to change his lifestyle from being a bachelor to become a husband and father. He never was married or engaged in any form and obviously didn¿t miss it. It is due to that attitude that the character of Sherlock Holmes became one of the most famous and best known examples of the bachelor in Victorian literature. But what exactly is a bachelor and how was this term defined during the time when the Sherlock Holmes stories were written In this term paper I will point out how the life of unmarried men was depicted in Victorian literature and which images and stereotypes arose when it came to the term ¿bachelor¿ in general. In order to do this it is essential to take a closer look at the society during the time the fictional characters of Sherlock Holmes and Dr. Watson were invented ¿ the end of the 19th century.Which characteristics were typical for a bachelor of that time except for being an unwed male In order to show how the bachelors stood out and differed from their married fellows it is necessary to examine the role of Victorian men in general. Which moral values were associated with the life of a bachelor and did they differ from the generally accepted values of the time What was their status in society After this quite general examination I shall take a closer look at the two bachelors invented by Sir Arthur Conan Doyle. Were Sherlock and Watson typical bachelors of their time What were their reasons for being unmarried and how were their attitudes and interactions towards women Did they simply had no luck with the ladies or were there other reasons for them to be unwed I will try to answer these questions on the basis of the Sherlock Holmes novels ¿A Study in Scarlet¿, ¿The Sign of the Four¿ and the short story ¿A Scandal in Bohemiä.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 20 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2012 in the subject Didactics for the subject English - Literature, Works, grade: 1,3, University of Rostock (Institut für Anglistik/Amerikanistik), language: English, abstract: Diese Hausarbeit beschäftigt sich mit Geraldine McCaughreans Roman 'Not the End of the World', der zwar zweifellos auf der biblischen 'Arche Noah' Geschichte in Genesis 6-9 basiert, jedoch an vielen Stellen anders ist. Diese Unterschiede werden herausgestellt und es wird hinterfragt, ob McCaughreans Werk als Erklärung oder Herausforderung von Genesis 6-9 angesehen werden kann. Diese Arbeit bietet trotz ihres speziellen Themas interessante Ansätze für Literaturwissenschaftler, Theologen sowie Anglisten und ist mit Ansätzen für die weitere Forschung versehen.Books on Demand GmbH, Überseering 33, 22297 Hamburg 20 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2010 in the subject Communications - Intercultural Communication, grade: 1,0, Edinburgh Napier University, course: Intercultural Business Communication, language: English, abstract: The purpose of this report is to display the major points in the scientific dialogue between Geert Hofstede and Brendan McSweeney, with the regard on their contribution towards the topic of cultural heterogeneity.The second chapter will explain Hofstede¿s main findings -the five cultural dimensions- and relate them to both, examples in a rather private environment and towards the working world, where it is possible. The link between Hofstede¿s theory and the practical examples shall pro-vide the reader with a brief, but holistic background about the concept. Subsequently, the reader will gain an insight about Hofstede¿s methodology to learn about the background of his work. Moreover the author will mention studies that are related to Hofstede¿s findings.Chapter four is addressed towards the critical objections of Hofstede¿s harshest critic, profes-sor Brendan McSweeney. As the area of McSweeney¿s criticism provides more valuable con-tent towards the purpose of this report, the author puts a focus on this chapter rather than on the anterior chapter.Afterwards, the author will relate the importance of the pre-discussed theory with managerial practice. Hence, the aim of chapter five is to give practical recommendations. As the possibilities of this report are limited, the author only focuses on two major concepts, namely diversity management and participant observation, to address possible challenges multinational companies might have to face in their operative business.Finally there will be a conclusion given, as well as a relation to future issues in human resource management within the cultural setting of this report.Books on Demand GmbH, Überseering 33, 22297 Hamburg 20 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Studienarbeit aus dem Jahr 2011 im Fachbereich Gesundheit - Sonstiges, Note: 1,3, Martin-Luther-Universität Halle-Wittenberg (Gesundheits- und Pflegewissenschaft), Sprache: Deutsch, Abstract: Übergewicht und Adipositas sind zentrales Thema der aktuellen Gesundheitsforschung in Deutschland.Studien belegen die erschreckenden und steigenden Zahlen der übergewichtigen Kinder und Jugendlichen in unserer Gesellschaft.Adipositas wird als Grundproblem vieler Folgeerkrankungen, wie erhöhter Cholesterinwerte, erhöhtem systolischen Blutdruck und erhöhtem Diabetes mellitus-Risiko angesehen und stellt gerade im Kindesalter eine erhebliche Einschränkung wichtiger Entwicklungsstufen, sowohl in psychischer, physischer, als auch in psychosozialer Ebene dar (vgl. Goldapp & Mann, 2004, S. 14).Deshalb sind Prävention und zielgerichtete Gesundheitserziehung schon im frühen Kindesalter wichtig und sinnvoll.Das vorgestellte Projekt beschäftigt sich daher mit der Gesundheitserziehung hinsichtlich Bewegung und Ernährung von Kindern im Setting Kindergarten, speziell in den Vorschulgruppen.

Taschenbuch. Zustand: Neu. Neuware -Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 28 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Scientific Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: Heightened competition and increased need to maintain or expand existing market shares forces firms to undertake strong branding and corporate naming. Through analyzing and reviewing scholarly work, the current study investigates the utility in branding and corporate naming for firms. The concepts of branding and corporate naming are described, focusing on the relationship between a firm and its customers. This is followed by a discussion of the importance of branding to a firm, alongside how a strong brand can be developed and maintained. The emerging issues in the field of branding and corporate naming; ethical branding and the anti-branding movement, are reviewed. A set of recommendations then usher in the conclusion, underpinning the position that branding and corporate naming are vital for competitiveness in the contemporary market.Books on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2010 in the subject American Studies - Culture and Applied Geography, grade: 2,0, University of Paderborn (Institut für Anglistik/Amerikanistik), course: Pro-Seminar 'The American Frontier', language: English, abstract: In this term paper I¿m going to answer the question if the Western Myth and the idea of anAmerican Frontier are still current topics in modern day America.The glorified myth of a frontier moving faster and faster into the unknown is deeply rooted inthe heads of the American people, since the first settlers moved westwards, over hundred-fiftyyears ago.It had an enormous impact on Americäs history and on its national identity. But can this ideaof a frontier still be found today, or is it just a historically important, but today mostlyunappealing episode in recent history books Furthermore, I will try to find an answer where hints and connections to the myth of the OldWest - with its cowboys, lonesome riders and sheriffs - can be found in modern Americanculture. Are those images of the wild, deserted West still topical and influential, and if sowhere. In which parts of life and culture can they be found, or are the Old West and theWestern Myth just outdated I¿m going to carry out my researches about this topic with the help of the books ¿TheAmerican frontier ¿ Go West, young man¿ by Prof. Dr. Michael Porsche¿The frontier in American History¿ by Frederick Jackson Turner, ¿The Wild West: Myth andHistory¿ by Alexander Emmerich and several internet sources to illustrate and prove mytheses.At the end of this term paper I hope to be able to point out, in which parts of everyday life inmodern America references to the myth of the Wild West and the American Frontier can befound and which significance they have.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 24 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2011 in the subject American Studies - Literature, grade: 2,0, University of Paderborn (Institut für Anglistik/Amerikanistik), course: Proseminar American Gothic, language: English, abstract: 'And much of Madness and more of Sin And Horror the Soul to the Plot.' This line taken from Edgar Allan Poe¿s poem ¿The Conquerer Worm¿ perfectly describes theessential elements featured in many of Poe¿s poems and stories, on which I am about to writein particular. Madness and horror, sins and the ¿Imp of the Perverse¿ - The Evil, which lieswithin all of us - are popular and frequently recurring motives in Poe¿s literary works andthereby create a mood and atmosphere quite dark and nightmarish. The reader is offered adeep glance into the abyss of the human mind and psyche.In this term paper I¿m going to draw a comparison between two of Poe¿s short stories, whichboth deal with the above mentioned concepts and images and therefore, are counted to theGothic Genre - ¿The Black Cat¿ and ¿The Tell-Tale Heart.¿ The main focus of my work willlie on the similarities of the storytelling structures and the speech Poe uses to convey thiscertain feeling of suspense, horror and thrill. I will examine which further motives and imagesPoe uses in this two stories and which function they fulfil.I¿m going to carry out my researches primarily with the help of the books: ¿Poe¿ by WalterLenning, ¿Poe ¿ A Biography¿ by Frank T. Zumbach, ¿The Cambridge Companion to GothicFiction¿ by Jerrod Hogle and ¿The Fall of the House of Usher and Other Writings¿ by EdgarAllan Poe.Books on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2012 in the subject Didactics for the subject English - Literature, Works, grade: 1,7, University of Duisburg-Essen (Anglophone Studien), course: Dystopian Literature, language: English, abstract: At least since Aldous Huxley¿s dystopian classic Brave New World, first published in 1932, dystopian literature has been quite popular up to the present. As for example, Suzanne Collins¿ trilogy Hunger Games is one of the most influential as well as famous current dystopian novels. According to the Oxford Dictionary, dystopia as a literary term is defined as ¿[an] imagined place or state in which everything is unpleasant or bad, typically a totalitarian or environmentally degraded one. [¿]¿ (Oxford Dictionaries 2012).The term paper at hand focusses on the individual living in totalitarian societies. Therefore, a closer look will be taken at the two female protagonists of Margaret Atwood¿s The Handmaid¿s Tale and Kazuo Ishigurös Never Let Me Go, Offred and Kathy. Their characters will be analyzed with special regard to their moral action as well as their use of reason living within a totalitarian system. The examination of the two characters is based on fundamental aspects of Kantian philosophy concerning the understanding of enlightenment, freedom and the use of reason.Since totalitarian regimes, as presented in dystopian literature, usually are authoritarian and oppressive, it is interesting to consider if such a society leaves room for making use of one¿s own reason (cf. Oxford Dictionaries 2012). Therefore the initial question of this term paper is: Do the two protagonists of The Handmaid¿s Tale and Never Let Me Go make use of their own reason in terms of Kant¿s definition of pure practical reason, freedom and enlightenment, or do they prefer to live under a self-imposed nonage To answer this question, the term paper is divided into four chapters. Following this introduction, the second chapter concentrates on Immanuel Kant¿s philosophical theories. After a short expository passage, Immanuel Kant¿s basic hypotheses on moral concepts as well as his image of man will be explained, serving as a basis for the examination of Offred¿s and Kathy H¿s characters.In the first part of chapter two, the most important aspects of the Categorical Imperative will be illustrated. In the second part of chapter two, Kant¿s concepts of pure practical reason, freedom and Enlightenment will shortly be introduced as well as explained.In the third chapter, the two female protagonists¿ characters will be analyzed by focussing on Kantian philosophy as exposed before. First of all, Offred from The Handmaid¿s Tale and then Kathy H. from Never LetBooks on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction 87%, University of Exeter (Business School), course: Msc International Management - Brand Communication, language: English, abstract: The brand name NIVEA is familiar to many people from childhood onwards. However, not many people know the actual meaning of the name NIVEA. The name comes from the Latin adjective ¿niveus/NIVEA/niveum¿ meaning snow-white. NIVEA was invented in 1911 and celebrates its 100th Anniversary this year. In that time the original blue tin packaging of the cream has changed its appearance (Appendix 1), but the actual formulation has changed very little since its first launch.According to Interbrand (2011a) NIVEA is one of the top 100 best global brands with a brand value of $3,734m. Additionally, in Reader's Digest Trusted Brands annual consumer survey (2011) NIVEA has been voted the most trusted brand for the last five years in 15 out of 16 European countries (Appendix 2). With a brand awareness of 99% (Appendix 3) in Germany, there can be no doubt that NIVEA is a success story (Gruner and Jahr, 1994 cited in Marketingverein, 1997).The research questions addressed by this essay are how NIVEA became the market leader, and how it has kept increasing its market share over the years to hold that market position successfully. The first part will analyse NIVEA¿s brand identity and visual identity. The author has decided to concentrate on these brand elements because creation of a strong corporate identity is crucial for companies in gaining a competitive advantage. This is followed by a brief discussion of NIVEA as a mother brand and the management of its umbrella brands. The last part will examine the factors that have made NIVEA¿s success sustainable over such a long period. Finally, an evaluation will be made of the brand, and a conclusion will summarise the main findings.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 24 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Essay from the year 2010 in the subject Communications - Intercultural Communication, grade: 1,0, University of Southern Denmark, language: English, abstract: The Olympic Games are without doubt an intercultural mega event. In this essay I have a look on the opening ceremonies of the two last Olympic Games 2010 in Vancouver and 2008 in Beijing. I shed light on the various cultural aspects encompassed in those ceremonies, differentiating between national and Olympic symbols, heroes and rituals expressed during those shows and analyze the underlying values and beliefs that form those cultures. In the final part of this essay I discuss the development of opening ceremonies towards national advertisement disregarding minorities in the national and Olympic societies.I use different theories about culture and its appearance to interpret the opening ceremonies in Vancouver and Beijing. I compare both Olympics, even though it must be stated that there is an enormous difference between Summer and Winter Olympics with regard to participating nations and sports.The idea of analyzing the opening ceremonies of the Olympic Games rests on the expectation that those were the moments at which cultural differences become most obvious for the worldwide TV audience. It is expected that especially cultural differences between the athletes can be seen during the different competitions, but as I have no source about what happened behind the various TV cameras I can hardly analyze those aspects of intercultural interaction.Furthermore all Olympic opening ceremonies share some elements that are implemented in the idea of the Olympic movement. It should therefore be possible to find those elements, analyze their meaning for the Olympic movement and separate it from all the other ¿show¿ elements that are essential for today¿s opening ceremonies.In this essay I answer the question how we (the non-host community) perceive the host nation¿s culture as it is expressed during the opening ceremony.I also analyze critics of the Olympic opening ceremonies, not only concerning the ¿ignorance¿ of minorities, but also the use of ¿fakes¿ to make the whole ceremony look bigger and more glamorous than it really is. I will also pace the question whether it is really necessary to make every new opening ceremony bigger and more expensive than the ones before and whether this does clash with the values of the Olympic movement.Books on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Murdoch University (Business School), course: Managing Remuneration, Benefits & Motivation, language: English, abstract: This assignment deals with the issue of tournament theory and will give an insight in its theoretical background and its relevance to executive pay. Moreover, the following pages will display the impacts of the tournament theory on organizations and its employees within a business context.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 12 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2012 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Würzburg, language: English, abstract: 'But I don¿t want to go among mad people,¿ Alice remarked.¿Oh, you can¿t help that,¿ said the Cat: ¿we¿re all mad here. I¿m mad. Yoüre mad.' This quote captures like nothing else the essence of Lewis Carroll¿s classic children¿s book Alice in Wonderland. The story of a young girl getting bored during a hot summer day and slipping into a dreamland full of odd creatures has enchanted generations of children myself included. Alice is not a typical children¿s book though, as it is quite multilayered, thanks to Carroll¿s clever play with language. Carroll, common name Charles Lutwige Dodgson, was quite fond of using several stylistic devices like punning, to delight the young readership his stories were for. But I also noticed that he used ambiguity in quite a few instances. Many characters are very fond of ambiguity most prominently The Cheshire Cat, the Mad Hatter, the Mock Turtle, Gryphon and the Red King. Carroll mostly uses ambiguity to create confusion through misunderstandings, mostly on Alice¿s dispense, which in return tends to create a certain humor for the reader.In this seminar paper I will discuss Carroll¿s use of ambiguity in Alice¿s Adventures in Wonderland by analyzing several instances of it that appear throughout the novel. I will start out by defining ambiguity and in what ways ambiguity has been researched by other linguists and what results their studies produced. I am also going to explore the origins of Alice in Wonderland. How did Carroll come up with it What kind of story is it On the stylistic level I will examine what Carroll¿s general stance on ambiguity was and how he used it to create both confusion and comedy I will take a closer look at the different forms of ambiguity he employs and how characters react to the usage of it.Books on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2013 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Johannes Gutenberg University Mainz (English and Linguistics), course: Reading/Writing London, language: English, abstract: This paper focuses on the genesis of one of the most iconic friendships and juxtaposes the literary birth of Sherlock Holmes and Dr Watson with their televisual re-birth. Furthermore, it is primarily concerned with the evolving friendship between the well-known inhabitants of 221B Baker Street and the question of whether or not it might be regarded as ¿symbiotic¿.In addition to an analysis of the homosexual innuendos that occur in A Study in Pink, there will be a brief section on the city of London, which is often perceived as a third protagonist.Due to the finite length of this paper, other aspects concerning the crime case, literary adaptation theory/filming politics, the visual aesthetics of A Study in Pink and the question of (post)modernity have either only briefly been touched on or been omitted altogether.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 24 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 2.0, University of applied sciences, Munich, course: MBA, language: English, abstract: Executive Summary:In 1941 Miles Cahn, a leather artisan, started producing women¿s luxury handbags in a loft located in Manhattan, New York, which were simple in style but resilient and suitable for daily use. After 40 years in business the company named Coach was able to grow continuously by setting prices 50 percent lower than the competition and introducing new models every year. Coach estab-lished over the years accounts with retailers such as Bloomingdale¿s and Saks Fifth Avenue for instance and achieved extraordinary growth rates. In 1985 the company was acquired by the Sara Lee Corporation and went thru an initial public offering in 2000.In the luxury goods industry where market characteristic tends to be highly sen-sitive to economic up- and downturns, Coach had the ability to establish and maintain brand loyalty and reputation through various strategies. Coach¿s im-mense success has been largely attributable to its focus on quality and stylish products with respect to consumer needs derived from their detailed marketing research. Its ¿affordable luxury goods¿ price strategy also assist to drive growth by attracting a wide range of consumers, while at the same time, correspond to changes in middle-income consumer behavior and lifestyle.The Coach Inc. case study analysis the success of Coach and the luxury good industry in general. Further the external environment and internal circumstances as well as the competitive situation of Coach are discussed. The assignment concludes with recommendations for further success of the company and the ITM checklist.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 24 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences, Cologne, course: Corporate Strategic Management, language: English, abstract: Happiness Economics is a new point of view on economic utility. Profit is no longer in the sole focus of business activity. It is accomplished by a behavioural approach considering individual happiness. Using corporate incentive systems corporations are able to participate in this concept for their own benefit and the benefit of their employees. As a special incentive measure, incentive travel has the potential to affect employees`productivity and individual happiness with tangible as well as intangible values.Books on Demand GmbH, Überseering 33, 22297 Hamburg 32 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, University of Bedfordshire, course: MSc International Business & Management, language: English, abstract: In the environment of Global Markets, the concept of International Joint Ventures (IJV) is appearing as a common phenomenon and there is a huge number of corporations who are successful in experiencing considerable growth and expansion through this strategic form of alliances. This report is made in accordance with context of cultural differences in an approach to investigate the phenomenon that to measure the degree of influence of cultural differences on the performance of International Joint Venture (IJV) at both context (National Level Culture & Organisational Level Culture). Cuplan (2002) described International Joint Venture as a process which involves the inclusion of two or more companies from different countries who come together on the single platform with the intension of contributing each other resources and capabilities in creating a separate Business Unit. The process involved in this strategic alliance can be evaluated and analysed through various ways but the best approach is Culpan (2002) approach, this approach viewed each stage from the context of decision making involved in it. From the perspective of this appropriate approach the process of International Joint Venture (IJV) is made up of four different phases (Initial, Formation, Operation and Outcome). The Joint Venture named Alcatel-TCL was also made with the intension of becoming Global Leader in the mobile handset manufacturing. The focus was more on the two aspects (Design and Technology). Moreover, the secondary focus was on the integration of four components (Development Targets, Management System, and Operational Decisions & Staff Treatment). But, after 8 months (17-May-2005) the Joint Ventured was dissolved and both companies had decided to carry on their operations on the Individual basis. Generally it has been realised that the cultural distance existed at the organisational level was the prominent cause of given Joint Venture dissolution. And within the organisational context, the difference existed among both companies in term of open vs. Closed system orientation was the only factor which made difficult for the Alcatel-TCL to sustain for a long period of time.Books on Demand GmbH, Überseering 33, 22297 Hamburg 44 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Studienarbeit aus dem Jahr 2013 im Fachbereich Informatik - IT-Security, Note: 1.3, Hochschule Aalen, Sprache: Deutsch, Abstract: Diese Ausarbeitung beschäftigt sich mit der Sicherheit des Mobilgeräte-BetriebssystemsAndroid. Zunächst wird eine Übersicht über die Architektur von Androidund Android-Apps gegeben. Zudem wird auf in der Vergangenheit erfolgreiche Angriffeauf Android eingegangen.Danach wird die Sicherheit auf Betriebssystem-Ebene beleuchtet: Zunächst wirdder zugrunde liegende Linux-Kernel und dessen Sicherheitsimplikationen betrachtet.Dann wird erläutert inwiefern die Apps durch eine Sandbox vom System abgeschirmtwerden. Die Verschlüsselung des Dateisystems und die Administration des Geräteswerden ebenfalls betrachtet. Im weiteren wird auf das Phänomen des Rootings eingegangen.In Abschnitt 3 werden die Sicherheitsaspekte von Android-Apps und deren Umsetzungin Android behandelt. Dazu werden zunächst die Bestandteile einer App unddie Programmierschnittstellen von Android erklärt. Danach werden Datenschutzaspektebehandelt. Nachfolgend wird erläutert, welche Probleme sich bei der Nutzungvon Google Play ergeben und wie diese angegangen werden. Die Rolle von AppSignaturen im Sicherheitskonzept von Android wird im darauffolgenden Abschnittabgedeckt. Abschließend wird das DRM-Framework von Android beleuchtet.Die Ausarbeitung endet mit einer Diskussion der gewonnenen Erkenntnisse undder Update-Problematik und des Fernzugriffs auf Android-Geräte.

Taschenbuch. Zustand: Neu. Neuware.

Taschenbuch. Zustand: Neu. Neuware -Master's Thesis from the year 2013 in the subject American Studies - Culture and Applied Geography, grade: 1,1, University of Duisburg-Essen (Department of Anglophone Studies), course: American Studies, language: English, abstract: Los Angeles, the Californian megalopolis, is famous for its sunny weather, for the Hollywood film studios and for being the residence of the rich and beautiful. And although ¿ or, precisely because ¿ all this is more illusion than reality, the city frequently serves as setting for various pieces of fiction. However, Los Angeles does not only play a huge role in the media, but since lately also in the realm of urban studies. Having long been a kind of ¿outsider¿ in the field, it is now regarded as a prototypical example for urban development by the L.A. School. In this context, its image is less sunny and positive, but reveals a deep-rooted racism against Latin-American immigrants in combination with a fortress mentality on the part of its white population as well as a unique urban ecology, in which natural catastrophes seem to be regular occurrences. This paper now intends to outline the significance of Los Angeles in urban studies and trace the thereby acquired findings in a fictional representation of the city: T.C. Boyle¿s novel 'The Tortilla Curtain'. In the process, it is shown how urban conditions, racism and nature, especially in the form of ecological disasters, intersect and influence each other.All in all, this work brings together urban studies and fiction. Thereby, it examines how 'The Tortilla Curtain', as a fictitious representation of Los Angeles, partly reflects the reality of the metropolis as well as urban theory. In this sense, it is concluded that fiction can be an important account of urban problems and their possible solutions and that 'The Tortilla Curtain' has therefore a social and a political message.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 60 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol.Coca-Cola has grown to one of the world¿s biggest and most successful companies.Such a success could only be achieved by a strong and outstanding Marketing Management.CocäCola connects with its audience and customers in a way that other companies don¿t do.This report provides information about CocäColäs Marketing Strategy and analyzes itscommunication, product and price policy.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 60 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Bachelor Thesis from the year 2012 in the subject Economics - Statistics and Methods, grade: none, , language: English, abstract: The study is an attempt to build a univariate Time Series Model to forecast monthly petroleum prices for 2010/2011, from January 1990 to September 2010, since national petroleum agency (NPA) is failing to plan for fluctuation of petroleum prices. The data was source from the website of Bank of Ghana. The study employs Box-Jenkins methodology of building Seasonal Autoregressive Integrated Moving Average (SARIMA) model to achieve various objectives. Different selected models were tested by Residual plots of Autocorrelation and Partial Autocorrelation and Ljung Box Q statistic to ensure adequacy of results. The results reveal that demand and supply, crudel oil prices, gasoline, natural disasters and government regulations are some of factors that can influence fuel prices and ARIMA(1,1,5)×(1,0,1)11 is the best model for forecast. The future values expose that during the months to come; petroleum prices are going to experience an insignificant increase. In light of the forecast, I know Ghana will ascertain a healthy state of economy.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 108 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Master's Thesis from the year 2013 in the subject Pedagogy - Science, Theory, Anthropology, , course: Anthropology, language: English, abstract: The assessment of indigenous technology practiced in the historic settlement of Bhaktapur city, Nepal has concluded the indigenous technology to be sound and efficient too. Water management is a prime challenge for a city to be sustainable, so the technology behind the effective water management in the city has been researched. It is found that, the indigenous technology of water management is also a scientific approach too.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 64 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Master's Thesis from the year 2006 in the subject Education - Educational Tests & Measurements, grade: 1.50, LMU Munich (The Munich Center of the Learning Sciences), course: Psychology of Excellence, language: English, abstract: In the present study a newly developed feedback form for college course evaluation (Feedback Form for the Excellence Courses: FFEC) is tested on a sample of participants of the courses of Psychology of Excellence in Business and Education (N = 200). FFEC addressed both issues of learning outcomes of a course and instructional qualities of teachers consisted of 5 dimensions: animating knowledge, promoting self-regulated learning, stimulating intellectual atmosphere, structuring the class, and establishing communication with students. Aside from its prospective practical purposes, FFEC showed very good psychometric properties, with regard to the internal consistency of subscales and overall factorial validity. As to concurrent construct validity, multiple regression analysis showed that subscales of FFEC accounted for 46% of variance in the overall course rating. Finally, the suggestions for the future use of FFEC are discussed.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Research Paper (undergraduate) from the year 2013 in the subject Didactics - Common Didactics, Educational Objectives, Methods, Hooks Independend School Distict, language: English, abstract: The effectiveness of an Integrated STEM Professional Development Model for elementary teachers was evaluated in terms of students¿ perceptions of the classroom learning environment and student outcomes towards mathematics. The sample consisted of 664 grade 3 ¿ 5 mathematics students from 41 mathematics classrooms. Students from a STEM focused elementary school (Morriss) provided 191 student responses with 473 student responses coming from 4 other elementary schools within the same school district. The students responded to a learning environment questionnaire based on three scales from the What Is Happening In this Class (WIHIC) and the attitude scale from the Test Of Science Related Attitudes (TOSRA).Factor structure, internal consistency reliability, discriminate validity, and the ability to distinguish between different classes were supported by data analysis of Morriss and Other student groups. An ANOVA was used which produced statistically significant differences in the Cooperation scale. Morriss students¿ perceived higher levels of cooperation in their classrooms relative to Other students from schools within the same school district. Student outcomes (Achievement and Attitudes) showed a significant difference suggesting that the Morriss students may be performing better on Achievement assessments based on teacher preparation. However, data also suggest Similar groups of students enjoy their mathematics class at a significantly higher level than Morriss students.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Master's Thesis from the year 2013 in the subject Electrotechnology, grade: 1,0, University of Applied Sciences Regensburg (Fakultät Elektro- und Informationstechnik), language: English, abstract: Virtualization has come a long way since its beginnings in the 1960s. Nowadays, Virtual Machine Monitor (VMM)- or hypervisor-based virtualization of servers is the de facto standard in data centers. In recent years, virtualization has also been adopted to embedded devices such as avionics systems and mobile phones. The first mass deployment of embedded virtualization can probably be seen in video game consoles, though. However, the functionalities and possibilities provided by embedded virtualization today for the most part still are where they were when virtualization was in its infancy in the mainframe era. Moreover, it is still not employed by automotive electronics at all thus far. This thesis presents advancements achieved in hardware virtualization since then as well as their possible merits for embedded virtualization. The emphasis hereby lies on increases in reliability of the resulting embedded systems. Additionally, the focus is on automotive Electronic Control Units (ECUs) and especially the upcoming automotive domain controller architecture.This work is divided into five parts: The first one constitutes an introduction to the problem domain and highlights benefits of virtualizing embedded devices ¿ in particular Domain Controller Units (DCUs), i. e. ¿server¿ variants of ECUs ¿ beyond the mere partitioning into time and space. In the second part, an overview of virtualization technology centered around its basic principles is given. Against this background, complications of virtualizing Input/Output (I/O) operations with current hardware architectures and the adaption of their processors to virtualization are elaborated on. Moreover, the most prominent implications for security as well as requirements and specialties encountered in the context of embedded virtualization are discussed. The third chapter then summarizes embedded virtualization solutions found on today¿s market. Besides, it details hypervisor techniques resembling the state of the art for servers. In the fourth part, concepts for enhancing reliability ¿ in some aspects also availability ¿ through virtualization and eventually the approach proposed for reliable embedded systems are depicted. Finally, the fifth chapter presents the demonstrator ¿ foremost a technology preview of the latter ¿ built as part of working on this thesis.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 264 pp. Englisch.