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Verlag: Hachette Book Group USA Jan 2006, 2006
ISBN 10: 0316679070ISBN 13: 9780316679077
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware -Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. 288 pp. Englisch.
Verlag: Hachette Book Group USA Jan 2006, 2006
ISBN 10: 0316057908ISBN 13: 9780316057905
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware -The landmark book that has revolutionized the way we understand leadership and decision making -- from #1 bestselling author Malcolm Gladwell. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept Why do some people follow their instincts and win, while others end up stumbling into error How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom And why are the best decisions often those that are impossible to explain to others In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of 'blink': the election of Warren Harding; 'New Coke'; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of 'thin-slicing'--filtering the very few factors that matter from an overwhelming number of variables. 287 pp. Englisch.
Verlag: Hachette Book Group USA Jan 2006, 2006
ISBN 10: 0316679070ISBN 13: 9780316679077
Anbieter: Wegmann1855, Zwiesel, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware -This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.
Verlag: Hachette Book Group USA Jan 2006, 2006
ISBN 10: 0316057908ISBN 13: 9780316057905
Anbieter: Wegmann1855, Zwiesel, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware -Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good decision-making and bad has nothing to do with how much information that can be processed quickly, but on the few particular details on which people focus.
Verlag: Hachette Book Group USA Jan 2006, 2006
ISBN 10: 0316679070ISBN 13: 9780316679077
Anbieter: Smartbuy, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. 280 pp. Englisch.
Verlag: Hachette Book Group USA Jan 2006, 2006
ISBN 10: 0316057908ISBN 13: 9780316057905
Anbieter: Smartbuy, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - The landmark book that has revolutionized the way we understand leadership and decision making -- from #1 bestselling author Malcolm Gladwell.In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept Why do some people follow their instincts and win, while others end up stumbling into error How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom And why are the best decisions often those that are impossible to explain to others In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of 'blink': the election of Warren Harding; 'New Coke'; and the shooting of Amadou Diallo by police.Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of 'thin-slicing'--filtering the very few factors that matter from an overwhelming number of variables. 287 pp. Englisch.