lap lambert academic publishing jul 2011 (Mehr als 4.700 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware -Since hundreds of years, the Arabs inspired the worldby their unique stories and fairytales of ArabianNights and the legends of Sinbad, Aladdin, Ali Baba,and Scheherazade. Many poets, musicians, painters andcineastes used at least one element from these greatimaginations and creativity in their artworks.The Arabs weren't away Animation too; and when Disney(1901¿1966) started to make his first featureanimated film 'Snow White and Seven Dwarfs' in 1930s,there was a small group of Russian carpenters whoworked with their Egyptian partners to create a filmfor the Egyptian Ministry of Defense as amobilization film for the national army against theNazi army attacking in the World War II. The group ofcarpenters was Frenkel brothers, and the film called'National Defense' and was released before featurefilms in cinema halls in Cairo and Alexandria in late1939, to be one of the oldest animation films notonly in Egypt, but in Africa and the Arab world.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Coming to the 21st century, China encounters significant challenges as it pushes forward its social and economic development. How do the Chinese think about the problems incurred in this process This book chooses to investigate a ¿black horse¿ movie made in 2006, Crazy Stone, which became tremendously successful at the box-office. On its poster, ¿black humor¿ is tagged to the movie as a special feature. This term is originated from American literature that serves as an immediate influence on cynical Chinese works rendered in a comic mode. During the time of social change, Black Humor becomes as a vehicle for cultural criticism of various aspects in contemporary Chinese society, such as the crisis in faith and credibility, the land ownership abuse, and people¿s general perplexity in regard to such changes. The book analyzes and explains the social problems revealed through Black Humor in 'Crazy Stone'. It also traces Black Humor to ancient satirical Chinese novels as well as to its pervasive presence in post-Cultural Revolutionary works. In the end, the book studies the humor in ancient and contemporary Chinese culture, and the popularity of Black Humor in other media display.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This is a research on the effect of price and communication on customer satisfaction in multi-channel shopping, namely, online and through traditional stores. There is an in-depth literature review on the various factors that have an effect on the final outcome i.e. purchase. It is believed that prices are usually lower online. If a firm competes through more than one channel, it is very important that its brand image is consistent through all the channels. Important communication like prices of the products, promotions etc. need extra attention as the company is in contact with the customer through more than one channel and in order to build a loyal customer base, it is imperative that the same information is being communicated. The sample group interviewed comprised of both, the consumers and the managers to know both sides of the story. What the consumers perceive and think at the time of making the purchase and what the managers or the companies put forth to the customers should be in sync. Open ended questions from both the sample groups helped in getting a clearer picture.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This thesis investigates the main drives behind the growth of the Chinese automotiveindustry and the factors that slows this process down. The development of theautomotive industry has been defined by the Chinese central government as one ofthe pillars for the progress of the Chinese economy, because of its importance inreaching the goal of connecting the ¿rich¿ industrial east with the poor, agriculturaloriented, west region by means of transportation and opportunities. The thesis startsby describing the issue from a macro point of view. It then goes to the very microlevel of the discussion.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The thesis studies the transformation of socialcontext and institutions during the last two to threedecades and identity construction in this newlyreorganized social reality. Global flow¿s influenceon ¿locale¿ will be shown via the example offundamentalism. A juxtaposition of modernity¿sfeatures to those of Christian fundamentalism¿s willshow the threatening character of globalizationtowards Christian fundamentalism by examples ofsecularization and a crisis in patriarchalism. Thus,the work tries to depict how the character of themodern world is reflexively organized via interplaybetween the global and the local.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book is aimed at readers who are interested in environmental research and qualitative phenomenographic methodology. Phenomenography is a research strategy mainly used in exploring qualitative different ways of conceptualising learning. This book is based on a pilot study examining the appropriateness of phenomenography as a research strategy to investigate university students¿ conceptions of the environment. It reviews methodological literature on phenomenography and critiques environmental studies in order to argue for phenomenographic approach to examine complex phenomenon of environmental conceptions. The book also serves as a methodological case study which provides guidance on how to carry out phenomenographic research.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Different scholars and exponents of the world of finance have found that the problem of conflict of interest might play a relevant role in the business of credit rating agencies. On the one hand, it is argued that credit rating agencies have no incentive to exploit conflicts of interest since they would lose their reputation for providing valuable information. On the other, it seems that the increase in rules that depend on credit ratings has created an incentive for a few rating agencies, identified as NRSROs, to supply inaccurate ratings and for market participants to pay for regulatory rights deriving from the agencies¿ ratings. The scope of this research is to study whether reputable and well-established credit rating agencies can build up a margin that allows them to remain unaffected by a lowered quality of the service provided and to indulge in exploiting the conflict of interest by giving their customers, i.e. the issuers, unduly high ratings. This study will also suggest a critical review of the latest amendments and amendment proposals to the existing legislation governing credit rating agencies aimed at improving oversight and regulation of these agencies.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -At the moment it is not exactly clear what the rights and obligations of states are regarding Private Military Companies under international law. Nevertheless the reliance of states on their services has increased. Especially during hostilities the possibility of an internationally wrongful act increases, which can trigger State Responsibility. This book determines at what precise point State Responsibility is triggered with regard to the Articles on State Responsibility and the due diligence principle, so that states can be held responsible for the acts of Private Military Companies. This book also offers some elements for regulating Private Military Companies on a global level and discusses the contribution of new initiatives, such as the newly finalized Montreux Document and the global framework of the International Peace Institute. This book is useful for academic professionals, government officials, private military companies, non-governmental organizations and anyone who has a special interest in this topic.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The events of 09/11 resulted in a tremendous blow to the image of Islam and Islamic countries. Right-wing politicians (ab)use this negative image to strengthen support for their anti-immigrant policies and hate against Islam. This book examines attempts made by Islamic countries to improve the image of Islam using Public Diplomacy (PD). An analysis and comparison is done of and between the foreign policy and (PD) diplomatic efforts of Jordan, Saudi Arabia, Senegal and Malaysia, focused on the impact on the existing image in the West. Even though quality PD improves the image of Islam, success and impact of current efforts is hampered by domestic and international circumstances.The study highlights an important, alternative (pioneering) role for PD in improving the image of Islam, assisting in bringing about deeper understanding and tolerance on a global level. PD has so far, only been associated with country, places and products. Islam is none of these; it is the world¿s second largest religion. This book should be useful to students and professionals in the field of diplomacy or international relations, or anyone else interested in improved relations between the West and Islam.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This study evaluated the effectiveness of the Coordinated School Health Program model in reducing childhood obesity rates using state level data collected by the Centers for Disease Control and Prevention (CDC) through the School Health Policies and Programs Study (SHPPS) for the years 1994, 2000, and 2006. I measured the effectiveness of school health policies including routine BMI screening, joint activities between health education and food service staff, staff training on nutrition, staff training on exercise, certifying health educators, prohibiting sale of junk food, limiting access to vending machines, whether schools teach about nutrition in class, and whether schools teach about exercise in class. Demographic differences including race, education, income, health coverage, and adults¿ smoking habits were controlled for. Requiring BMI screening and providing training in nutrition for school staff yielded statistically significant results. I provided policy implications and recommendations.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The monograph investigates into the poverty and deforestation nexus in the context of co-management of forest. Based on the primary and and secondary data the study tries to explain the causes of forest degradation in the Joint Forest Management regime. The popularity of co-management system (Joint Forest Management in India), during last two decades, to conserve forests has brought a new dimension to the poverty induced deforest debate. The present study theoretically as well as empirically explains the factors that influence the individual decision to indulge in low-yielding forest cutting activities. Based on a survey of 140 households in three forest fringe villages of Chandaka Wildlife Division of Orissa in India, the study reveals that lack of human capital, landlessness and low environmental awareness significantly influence the individual decision to be involved in forest degrading activities. The implementation of JFM or co-management system merely transfers the dependence of local community from one patch of forest to another, unless and until the opportunity cost of rural households.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The granting of computer program and electronic business method patents has raised doubts and concerns among researchers in economics and among supporters of open source software. The patent systems in the US and in Europe and their economic impacts are different and have been analyzed in recent studies. The following work is intended to highlight the current set of knowledge on the economic impact of software patents in the United States and Europe and the impact that the less permissive European system has on the diffusion and use of open source software. In this work a brief evolution of the software industry is presented. Scientific papers that analyze empirically the questions of software patent quality and the impact on the innovative activity caused by such patents are reported. The main theories on the economic motives of open source software are studied and reviewed in light of recent changes to the economic system. Lastly the industry and economic effect of the diffusion of open source software in Europe and the problems with computer implemented inventions patents are evaluated.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -It is the purpose of this essay to analyze and criticize the noted document of Professor Anthony Kronman entitled 'The Lost Lawyer' which eloquently and widely describes the crisis affecting the legal profession and the ideal of what he calls 'the lawyer-statesman, and to do so by contrasting his ideas to the existing figure of the 'problem-solving lawyer', whose premisses are found in Harvard's modern negotiation literature.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Performance management reminds us that being busy is not the same as producing results. It reminds us that training, strong commitment and lots of hard work alone are not results. The major contribution of performance management is its focus on achieving results. Performance management redirects our efforts away from busyness toward effectiveness.Recently, organizations have been faced with challenges like never before. Increasing competition from businesses across the world has meant that all businesses must be much more careful about the choice of strategies to remain competitive. Everyone (and everything) in the organization must be doing what they're supposed to be doing to ensure strategies are implemented effectively.This situation has put more focus on effectiveness, that systems and processes in the organization be applied in the right way to the right things: to achieve results. All of the results across the organization must continue to be aligned to achieve the overall results desired by the organization for it to survive and thrive.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Adopting children transracially has been contentious. Amongst the major themes in adoption debates in many countries and in an international context have been the priority given to national adoption over intercountry adoption, and the child's right to the preservation of his or her cultural and ethnic background. This book was written based on the views of African immigrants in Sweden with the objective of bringing out the meanings they create on the major themes involved to enrich the international adoption discourse and to inform policy formation. There were mixed opinions on various themes involved. Some of their perspectives were consistent with previous political discourses on adoptions and others were not. Contrary to international conventions, participants showed much relevance to intercountry adoption as against incountry adoption. However, there were predominant views in support of child adoption that is well regulated. The analysis and discussion should be useful to policy makers, social workers, international organisations, adoption organisations and individuals interested in transracial adoptions or adopting children from interracial communities.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets. Luxury brands are finding that there are great opportunities to be had in investing and developing their products for these two markets. The aim of this piece of research is two-fold. The first is to uncover what motivations Chinese and Indian consumers have for buying luxury brands. The second is to compare the results and to ascertain to what degree they are similar or different. This will allow both researchers and practitioners to understand these markets better, and to make better-informed strategic decisions accordingly.What was discovered were motivations shared between the two cultures, and motivations distinctive to either Chinese or Indian consumers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The majority of films today are not produced with the intent to lure people to visit certain destinations. However, in a sense a destination in a film can be seen as a form of product placement that consumers are willing to spend money on to experience. People can, from their TV sofa or cinema chair, gaze upon places, people, stories and other depictions of attributes that a film consists of. When an attribute stands out it can be powerful enough to create a pulling power for the viewers to travel to the film location and see or experience it in reality. This phenomenon has been referred to as film-induced tourism and is still a relatively unexplored area containing many research gaps. This book attempts to fill some of those gaps and find connections between them in order to better understand the occurring processes within film-induced tourism. Destination images, travel motivation, authenticity and travel behaviour in a film tourism context are discussed and analysed. This book should be of interest for professionals in tourism, destination marketing, advertising and branding as well as governmental organs interested in ways to promote cities and countries.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Over the decades Schedule Castes and Schedule Tribes have remained the most deprived group in the highly caste ridden Indian Society. The development of these disadvantaged groups and their assimilation with the larger society has therefore been a matter of great concern for the government and other public bodies, both at the centre and in the states. On the same side with diversity in culture India's performance on infant mortality reduction pales in comparison to that of many other countries in South, Southeast and East Asia. In India where the coverage and completeness of civil registration system is poor and information from this system can not be used to assess fertility and mortality. In such circumstances the only way is to use information from census and then apply some indirect techniques to get the estimates of vital rates at district level. In this book attempt has been made to estimate the level of Infant and Child Mortality for most disadvantage groups i.e. Schedule Castes and Schedule tribes in India through indirect technique at district level using Census and RCH data which might be very useful for policy implications.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -In the Himalayan country of Nepal, the inclusion of women in government extension projects has been a key development strategy since 1990s. Extension projects encourage and provide support for the establishment of grassroots women¿s groups. Most of these groups disintegrate after the termination of government support; however, and before achieving all their objectives, indicating that extension agencies are generally unsuccessful in establishing sustainable groups. This book explores the issues related to the sustainability of these women¿s groups, and identifies the reasons for their premature disintegration. A case study approach is employed, using qualitative analysis of semi-structured interviews with group members and extension officers in the Kavre district of Nepal. Meeting group members¿ needs is a precondition for sustainability; however, results suggest that the perception of these needs differs between the women¿who desire self-empowerment¿and extension agencies¿who want increased productivity. Results further suggest that while cultural diversity may increase sustainability, economic and gender diversity may have the opposite effect. Nepalese extensionBooks on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Manyu division is one of the more than fifty basic administrative units of the Republic of Cameroon, West Africa. It is situated in the south west region of Cameroon, bordering with Nigeria. Most Manyu people do not know the meanings of their names and a significant number even think Manyu names have no meaning at all. This book attempts to dispel such notions and provide the name meanings. It is the first ever attempt at such an important subject to Manyu people. To do so, the author has made a brief survey of the history of the migration of the Ekois from Nigeria to Cameroon. He has shown that even though their language has mutated into several dialects, their cultural tenets remain essentially unchanged. Thus, their religiosity, cosmology, mysticism, (incarnation and reincation) and cultural believes and practices show proof of a common origin. These believes are explained in the book and shown how they affect the naming methods, and thus meanings, of Manyu names. The book should thus interest all Manyuans and all students and scholars of African studies. Major university and public libraries should find it useful.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Ethiopian rural women make significant contribution to agriculture and are the mainstay of the farm labor. They work in all aspects of agriculture. In addition to their active engagement in agriculture, women are responsible for all household chores. Despite their immense contribution to the agriculture, rural women often face difficulties than men in gaining access to agricultural information. There is, therefore, an alarming need to improve agricultural extension work with the rural women. Therefore, this book provides facts about the agricultural information network of farm women; factors influencing farm women¿s information network output and the constraints and opportunities of extension services in reaching out to women in Southern EthiopiaThe findings can help in guiding those who are working in extension organizations to bring rural transformation, and it also helps policy makers and development planners who are concerned about gender issue while planning and designing agricultural projects.Books on Demand GmbH, Überseering 33, 22297 Hamburg 120 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This research aims at understanding the interrelation between Corporate Social Responsibility (CSR) and financial performance. Corporate Social Responsibility has gained increasing attention in both academic and business literature and companies find themselves under increasing pressure, both from a legal and social perspective, to take into account social and environmental issues. This is why we notice more and more initiatives to implement CSR in business strategies and to improve transparency through the publication of annual CSR reports and rankings. Our analysis on distinct industries shows differing relations between CSR and financial performance. This brings us to the conclusion that the relation depends strongly on unobservable industry- and firm-specific effects and the businesses¿ internal and external environment. Furthermore, our findings suggest that CSR initiatives tend to be cyclical, depending on the efficiency of the firm, and lead to the belief that the relation between CSR and financial performance tends to take the form of a virtuous circle.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Like many Sub Sahara African countries, agriculture in Cameroon is the backbone of the economy. It accounts for over 30 percent of GDP and 70 percent of total employment and therefore it is obvious that the agricultural sector is a key component to economic growth, development and plays a pivotal role in poverty reduction. The rising poverty situation in the world especially in Sub Sahara Africa (SSA) has led to the development of poverty reduction strategies in several countries and the world at large in an effort to abate poverty. While some of these strategies have witnessed success in some countries, others have failed to produce expected results or are still to produce significant results especially in Africa where these measures are widely implemented .This book presents a scientific and objective examination of Policy interventions in SSA Economies especially countries that have gone through the structural Adjustment Process. It therefore gives me the pleasure to commend it to scholars, policy makers, researchers and the general public.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The effectiveness of public diplomacy is measured by minds changed. In order to improve our picture in other¿s minds tomorrow, we have to get better, smarter and nicer today. Surprisingly, in this way we could change the world.This paper outlines the requirements for a modern and effective public diplomacy with a specific focus on Slovakia. It claims that civil society and private sector must be brought on board in order to include the entire spectrum of the society. If sustainability and credibility is to be achieved, fundamental values generated by own citizens must become a basis. Creating a distinguishable image in the fierce competition of other countries requires a consistent, diligent and patient effort. Special attention is paid to the sometimes strained political relations between Slovakia and Hungary and argues for the greater use of public diplomacy to influence positive change. The paper concludes by suggesting that carefully elaborated and targeted public diplomacy should become an increasingly important asset. This book should be useful not only for public diplomacy practitioners but for anyone interested in nation branding or foreign affairs.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Every year, many people fall victim to injury, harm and even death through accidents on construction sites . These sites are rife with danger, can be resulted from a variety of causes. Accidents could stem from negligence of other site workers, inappropriate behavior of other site workers, defective machinery, mistakes and negligence caused by drinking or drugs taken.In many countries, occupational accidents represent a major problem in public health. This is usually involved with the situation that cannot be taken for granted at the workplace. With this serious scenario has also come a rise number of accidents in the need for martketing, and very limited academic literature on how to best determine the reasons and effects of accicents in the construction site. This book, therefore provides a guideline for the management in ensuring all the employees and employers are able to obey the rule OSHA. The analysis should help to create a safety and health enviroment for the workers and should be especially usefull for professionals and policy makers in creating the best practice in occupational safety and health in the workplace at large.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The insurance industry has seen a recent growth in a market segment which prefers products and services that relate to the Islamic Society and the concept of mutual cooperation in abidance with the Islamic Laws. The reason for this growth is the existence of an alternative called as `Islamic¿ insurance products provided by the Takaful insurance companies. Ever since the establishment of the concept of Takaful, the Takaful providers have been capturing the market in the Islamic community with this core competency feature in their products. There has been very little academic literature that compares the managerial and conceptual aspects of the conventional and takaful insurers. This book, therefore, compares 5 leading insurance/re-insurance companies in The Kingdom of Bahrain of which 2 are conventional companies, 2 are takaful companies and one practising both types of insurance. The analysis should help us understand how different these companies are and should be especially useful for individuals or organisations who are left with a choice to select either of the above two insurance providers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Objectives of the study are two fold, firstly to study the Customer Relationship Management program of Life Insurance Corporation of India, and to assess the effectiveness of Customer Relationship Management program of Life Insurance Corporation of India. Results of the study are based on the opinion scores of the policyholders, who are with LIC for more than last five years.On the basis of average opinion scores, it can be concluded that Customer Relationship Management program started by the LIC is effective in approach, which was evidenced by the results obtained from the statistical analysis (Paired sample t-test).Company is able to maintain good rapport with its customers and also this CRM program is helpful for the company to compete with its competitors without losing its customers to them. With the introduction of Information technology, LIC is now providing satisfactory services to its customers and customers are feeling very much updated with all the happenings about their policies. Finally, the findings revealed that customer relationship management program is effective in approach and policyholders are experiencing difference in service comparatively with the past.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Recent legalization of marijuana for medical purposes in certain U.S. states has brought state and federal laws regulating marijuana into conflict. As with other issues, media coverage has affected both legal and social consciousness of the debate regarding legalization of medical marijuana. This review highlights the history of marijuana, the social control of marijuana, the medicalization of marijuana use, and the relevance of agenda-setting theory to media coverage of medical marijuana. An ethnographic content analysis of newspaper articles concerning medical marijuana was utilized and revealed that 64.2% of the sample treated medical marijuana positively. The effect of presidency and region of the country regarding the treatment of medical marijuana is discussed. The policy implications discussed shed light on the various different issues encountered due to the legalization of medical marijuana, and offers guidelines for minimizing the confusion caused. The topics included in this book would be beneficial for individuals involved in drug policy making, as well as those who are interested in the topics of marijuana, and the role of media in social control.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This research report entitled to ' A study on treasury management of Nabil Bank and Machhapuchchhre Bank¿ has been prepared to fulfill the partial requirement of Master's of Business Studies (MBS) two years academic program launched by Tribhuvan University under the faculty of management. In this regard, I should express a handful regard to the faculty of management of the university for making this research work compulsory academic course. This research work has been carried out under the direct supervision Mr. Kiran Thapa, lecturer of Shanker Dev Campus. I am extremely grateful to his constructive advices, suggestions and valuable time that he has given while preparing this research work. Likewise, I should be thankful for the guidance of Mrs. Ruchila Pandey, associate professor of Shanker Dev CampusAdditionally, my sincere thank is forwarded to all my friends and relatives for their kind cooperation while collecting required data and information during the course of writing this research report.Lastly, I would like to express my sincere gratitude to all the staffs of Shanker Dev Campus.Punam ShresthaT.U.Reg No.: 7-2-446-36-2003July, 2010Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.