Mario chinas (23 Ergebnisse)

Zustand: New.

Zustand: New.

Paperback or Softback. Zustand: New. Project Management: Introduction to Project Management for Business Students. Book.

Paperback or Softback. Zustand: New. Influencers: Influencer Marketing: Concepts, Strategy, and Applications for Business Students. Book.

Paperback or Softback. Zustand: New. Vision and Mission: Strategy, Direction, and Organisational Alignment. Book.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Zustand: New.

Zustand: New.

Zustand: New.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

PAP. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Zustand: new. Paperback. Influencer marketing has become a central element of modern digital marketing, shaping how organisations communicate with consumers and influence purchasing behaviour.This book provides a clear and structured introduction to influencer marketing, designed for business students and early-career professionals. It explains how influencer marketing fits within the broader marketing framework, while also examining how influencers shape communication, perception, and decision-making.The book covers key concepts including influencer identification, affiliate marketing, campaign strategy, and ethical considerations. It also explores how organisations design, implement, and evaluate influencer marketing campaigns in practice.Emphasis is placed on linking theory with application, enabling readers to both understand concepts and apply them effectively in academic coursework and professional environments.This book will help you: Understand the role of influencers as modern opinion leadersExplain how influencer marketing integrates with overall marketing strategyApply the "Three Rs" framework: relevance, reach, and resonanceAnalyse and design influencer marketing campaignsEvaluate campaign performance using appropriate metricsUnderstand ethical and regulatory considerations in digital marketingThis book is suitable for business and marketing students, as well as professionals seeking a structured introduction to influencer marketing.Part of the Business Studies Essentials Series. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Zustand: new. Paperback. A practical introduction to project management for business students, focusing on planning, control, and real-world decision-making. Project management is a core skill in modern organisations. Whether in banking, consulting, technology, or operations, the ability to plan, execute, and control projects effectively is essential. This book provides a clear and structured introduction to project management, designed specifically for business students. It combines academic theory with practical application, helping readers understand how projects are managed in real organisational environments. Inside this book, you will learn: - How to structure and plan projects effectively- How to use tools such as Work Breakdown Structures (WBS), Gantt charts, and Critical Path Method (CPM)- How to manage stakeholders and expectations- How to identify and respond to project risks- How to balance time, cost, and scope constraints- How to realign projects when things go wrongThe book also explores common project management challenges, including scope changes, stakeholder conflicts, and project delays, and provides practical techniques for addressing them.Written in a clear and accessible style, this book is ideal for business students seeking a strong foundation in project management, as well as for professionals looking for a practical refresher.Part of the "Business Studies Essentials Series". This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Zustand: new. Paperback. Vision and Mission: Strategy, Direction, and Organisational AlignmentIn modern organisations, success depends not only on operational performance, but also on clarity of purpose and strategic direction. Vision and mission statements play a central role in defining organisational identity, guiding decision-making, and aligning activities across the business.This book provides a structured and practical examination of vision and mission within the broader context of strategic management. It explains how organisations define purpose, establish direction, and translate strategic intent into coordinated action.The discussion explores the distinction between vision and mission, their role in strategic planning, and their contribution to organisational alignment, motivation, and long-term performance. Through practical examples, applied discussion, and a detailed Coca-Cola case study, the book demonstrates how effective vision and mission statements influence both internal operations and external stakeholder relationships.Topics covered include: The difference between vision and missionVision and mission within strategic managementOrganisational alignment and strategic directionEmployee motivation and organisational identityStrategy implementation and performance alignmentCommon mistakes in vision and mission designCriticisms and limitations of mission statementsApplied case study and model answersDesigned for business students, managers, and readers with an interest in organisational strategy, this book combines theoretical explanation with practical application in a clear and accessible format.Whether used for academic study, coursework support, or professional development, the book provides a concise but comprehensive introduction to one of the most important foundations of organisational management. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…