purdue university press okt 2011 (2 Ergebnisse)

Buch. Zustand: Neu. Neuware - American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the.

Buch. Zustand: Neu. Neuware - This coffee-table book uses color photographs and captions to tell the story of the first one hundred years of the Purdue University School of Chemical Engineering. Formed four years after a chemical engineering curriculum was established at the University, the School grew rapidly in size and reputation. It was a leader in encouraging women and minority students to become engineers, and it produced many substantial scientific contributions. The School continues to provide expertise and solutions to the.