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Paperback. Zustand: Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting.The spine remains undamaged. How well do you really know your users? With properly conducted user resear ch, you can discover what really makes your audience tick. This practical g uide will show you, step-by-step, how to gain proper insight about your use rs so that you can base design decisions on solid evidence. You'll not only learn the different methodologies that you can employ in user research, bu t also gain insight into important set-up activities, such as recruiting us ers and equipping your lab, and acquire analysis skills so that you can mak e the most of the data you've gathered. And finally, you'll learn how to co mmunicate findings and deploy evidence, to boost your design rationale and persuade skeptical colleagues. Design your research Cost justify user research Recruit and incentivise users Discover how to run your research sessions Analyze your results Reporting on results and acting in your findings About the Author: James Lang is Research Director at cxpartners. He has 20 years' experience of design research, both qualitative and quantitative. James has worked wit h many of the world's top brands including eBay, Marriott, Unilever, Tesco and Spotify. Emma Howell is a User Experience Consultant at cxpartners. She has been a research specialist for 9 years, beginning her career in academia before moving into UX. Emma loves helping to design products and services that are intuitive and enjoyable to use.