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Taschenbuch. Zustand: Neu. Neuware -Reinhard Ematinger und Sandra Schulze unterstützen Sie mit diesem essential beim Formulieren von Zielen und Vereinbaren von Ergebnissen, indem sie ein Vorgehen erläutern, das Objectives und Key Results endlich greifbar macht. Die intelligente Verbindung mit LEGO® SERIOUS PLAY® sorgt dafür, die wichtigen Themen auf den Tisch zu bringen. Aktuelle Fallbeispiele begleiten Sie durch dieses essential , und konkrete Hinweise in den 'Was Sie davon mitnehmen'-Abschnitten unterstützen Sie beim Transfer in die Realität Ihrer Organisation. 88 pp. Deutsch.

Taschenbuch. Zustand: Neu. Neuware - Years ago, Allie Masters lost herself in the scorching passion of a ménage a Trois relationship with her two ultra-sexy bosses. In order to regain her independence, she walked away.

Taschenbuch. Zustand: Neu. Neuware -Dieses essential beschreibt, wie sich Markenmanagement ändern muss, um einem durch die Digitalisierung geprägtem Kundenverständnis gerecht zu werden. Starre Konstrukte wie die Markenpositionierung, Markendifferenzierung oder Markenkonsistenz werden durch die Ausrichtung am Kunden, die Customer Experience und die Customer Centricity in Frage gestellt. Das Buch beantwortet die zentralen Fragestellungen des Zusammenspiels von Markenmanagement und Customer Experience Management und stützt sich dabei unter anderem auf eine aktuelle Umfrage unter Marketingentscheidern. Die Neuausrichtung des Markenmanagements, vom Persona-Ansatz über die Consumer Experience Journey bis hin zu organisatorischen Aspekten, wird umsetzungsorientiert dargestellt.

Taschenbuch. Zustand: Neu. Neuware - A fast-acting virus has killed a majority of the world's female population. With so few women on Earth, a new law is created. The Claiming Law allow groups of men to stake a claim on a female--as their sensual property and the Outlaw brothers are returning from the Terrorist Wars intent on declaring ownership of the women they love.they'll do it any way they can.

Taschenbuch. Zustand: Neu. Neuware - When famous interior decorator Lily Tiffany receives a diamond-encrusted key with an invitation to a private island estate, she's both nervous and excited that her sexy billionaire boyfriend is surrendering to his dark desire of sharing her with another man.but who will he pick to be their third.

Taschenbuch. Zustand: Neu. Neuware - Newly single billionaire Daniel Knight has it all-luxurious estates, a successful company-and a whole lot of stress. After his personal physician orders Daniel to take a vacation, he takes off for his secluded compound in the Virgin Islands.

Taschenbuch. Zustand: Neu. Neuware -Der Neurophysiologe Heiko Luhmann erforscht seit mehr als 35 Jahren die Funktionsweise von Nervenzellen und neuronalen Netzen. In diesem spannenden und provozierenden Buch informiert er Sie über die neuesten Erkenntnisse der Hirnforschung und wie diese unsere Vorstellungen über das Bewusstsein und den freien Willen verändern. Sie erfahren, dass die Trennung von Körper und Geist aus neurowissenschaftlicher Sicht nicht aufrechterhalten werden kann und wie unterschiedliche Wissenschaftsdisziplinen ein neues Konzept zur Funktionsweise unseres Gehirns entwickeln.Das Buch beschäftigt sich mit spannenden grundlegenden Fragen, wie:Warum gibt es überhaupt Gehirne Wie kommt die Welt in den Kopf Wie sind interne neuronale Karten aufgebaut Wo ist das Bewusstsein lokalisiert und wie entsteht es Hat der Oktopus ein Bewusstsein Ist das Gehirn eine Prädiktionsmaschine Erlaubt das Konzept der prädiktiven Kodierung einen freien Willen Entwickeln wir mit Hilfe eines Hirn-Computer-Interfaces ein höheres Bewusstein Sind wir technologisch in der Lage Gedanken zu lesen und zu erzeugen Verfügen Roboter eines Tages über ein künstliches Bewusstsein 210 pp. Deutsch.

Taschenbuch. Zustand: Neu. Neuware - Thirty-five year old Paisley Violette has returned to the secluded Canadian tourist retreat where she was once involved in a scorching ménage relationship.

Taschenbuch. Zustand: Neu. Neuware - A fast-acting virus has killed a majority of the world's female population. With so few women on Earth, a new law is created. The Claiming Law allow groups of men to stake a claim on a female-as their sensual property. The Outlaw brothers are returning from the Terrorist Wars fully intent on declaring ownership of the women they love.and they'll do it any way they can.

Taschenbuch. Zustand: Neu. Neuware - Warrior Queen Megan Bloodrayne was betrayed by her two mates. Fleeing them, she hides within Vampira, a secret coven of vampires who live undetected among the humans.

Taschenbuch. Zustand: Neu. Neuware -The computing technology on which we are now so dependent has risen to its position of ascendency so rapidly that few of us have had the opportunity to take a step back and wonder where we are headed. This book urges us to do so.Taking a big-picture perspective on digital technology, Living with Computers leads the reader on a whistle-stop tour of the history of information and information technology. This journey culminates in a deep exploration into the meaning and role of computers in our lives, and what this experience might possibly mean for the future of human society ¿ and the very existence of humanity itself.In the face of the transformative power of computing, this book provokes us to ask big questions. If computers become integrated into our bodies, merging with the information processing of our very DNA, will computing help to shape the evolution of biological life If artificial intelligence advances beyond the abilities of the human brain, will this overturn our anthropocentrism and lead to a new view of reality Will we control the computers of the future, or will they control us These questions can be discomforting, yet they cannot be ignored. This book argues that it is time to reshape our definition of our species in the context of our interaction with computing. For although such science-fiction scenarios are not likely to happen any time soon ¿ and may, in fact, never happen ¿ it is nevertheless vital to consider these issues now if we wish to have any influence over whatever is to come. So, humans, let¿s confront our possible destiny!James W. Cortada is a Senior Research Fellow at the Charles Babbage Institute at the University of Minnesota. He holds a Ph.D. in modern history and worked at IBM in various positions for 38 years, including in IBM¿s management research institute, The IBM Institute for Business Value (IBV). He is the author of over a dozen books on management, andnearly two dozen books on the history of information technology. These include the Springer title From Urban Legends to Political Fact-Checking: Online Scrutiny in America, 1990-2015 (with William Aspray).Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 136 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware - During a secret NASA mission to locate their brothers on the faraway planet of Paradise, the Hero sisters become separated after they crash land.and find unexpected romance with the tormented alien male warriors of the species in this ultra-long scifi book.

Taschenbuch. Zustand: Neu. Neuware - After spending ten years in a maximum-security prison, JJ gets unexpected parole and a job on a Canadian ranch serving up scrumptious dinners and lots of hot love to three of the sexiest cowboys she's ever met.

Taschenbuch. Zustand: Neu. Neuware - A fast-acting virus has killed a majority of the world's female population. With so few women on Earth, a new law is created. The Claiming Law allow groups of men to stake a claim on a female-as their sensual property. The Outlaw brothers are returning from the Terrorist Wars fully intent on declaring ownership of the women they love.and they'll do it any way they can.

Taschenbuch. Zustand: Neu. Neuware -Taylor brings an ethnographer¿s eye, ear, and many years of experience to this fictional portrait of life along the US/Mexico desert border. In these linked short stories, readers are taken on a wild ride from San Diego to Nogales, into Mexican and Chicano neighborhoods, failed spas and defunct mining towns, rambling Native American reservations and besieged Wildlife Refuges. Along the way they will share the conflicts, calamities, and occasional triumph of an engaging cast of characters. While these tales treat such familiar border themes as drug- and people-smuggling or hybrid and conflicting cultures and identities, they do so with a literary flair that revels in the rich diversity of border life as well as in its ambiguity, ambivalence, irony and often unexpected humor.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 196 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This short, accessible book seeks to explore the future of work through the views and opinions of a range of expertise, encompassing economic, historical, technological, ethical and anthropological aspects of the debate. The transition to an automated society brings with it new challenges and a consideration for what has happened in the past; the editors of this book carefully steer the reader through future possibilities and policy outcomes, all the while recognising that whilst such a shift to a robotised society will be a gradual process, it is one that requires significant thought and consideration.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 228 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -In general, nanofluid is suspension of nanometer-sized particle in base fluids such as water, oil, ethylene glycol mixture etc. Nanofluid has more thermal conductivity compared to the base fluids. As such, the nanofluid has more heat transfer capacity than the base fluids. In order to study nanofluid flow problems, we need to solve related nonlinear differential equations analytically or numerically. But in most cases, we may not get an analytical solution. Accordingly, the related nonlinear differential equations need to be solved by efficient numerical methods.Accordingly, this book addresses various challenging problems related to nanofluid flow. In this regard, different efficient numerical methods such as homotopy perturbation method, Galerkin's method, and least square method are included. Further, the above practical problems are validated in special cases. We believe that this book will be very beneficial for readers who want firsthand knowledge on how to solve nanofluid flow problems.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 92 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book explains, in a straightforward way, the foundations upon which electoral techniques are based in order to shed new light on what we actually do when we vote. The intention is to highlight the fact that no matter how an electoral system has been designed, and regardless of the intentions of those who devised the system, there will be goals that are impossible to achieve but also opportunities for improving the situation in an informed way. While detailed descriptions of electoral systems are not provided, many references are made to current or past situations, both as examples and to underline particular problems and shortcomings. In addition, a new voting method that avoids the many paradoxes of voting theory is described in detail. While some knowledge of mathematics is required in order to gain the most from the book, every effort has been made to ensure that the subject matter is easily accessible for non-mathematicians, too. In short, this is a book for anyone who wants to understand the meaning of voting.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 152 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -In Politics in Gotham, scholars from a variety of fields¿political science, philosophy, law, and others¿provide answers to the question: ¿What does Batman have to do with politics ¿ Contributors use the Batman canon, from the comics to the feature films, to explore a broad range of issues in politics and political thought. What can Batman¿s role in Gotham City teach us about democracy How do Batman¿s vigilantism and his violence fit within a society committed to the rule of law What¿s the relationship between politics in Gotham and politics in our own communities From Machiavelli to the fake news phenomenon, this book provides a compelling introduction to the politics behind one of the world¿s most enduring pop culture figures.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 256 pp. Englisch.

Buch. Zustand: Neu. Neuware -This open access book discusses transnational trade union cooperation in Europe ¿ its forms, focuses, conditions, and obstacles. It provides an overview of existing trade union cooperation and includes detailed analyses of two specific questions: the debates on statutory minimum wages and the Posting of Workers Directive. Drawing on empirical research, the authors take a comparative approach, considering national industrial relations regimes as well as individual sectors. With the ongoing processes of integration in Europe, it has become increasingly important for unions to cooperate with regard to employers and EU institutions. The authors illustrate the interconnections between national and European industrial relations, and explore the process of European integration in labour markets. Illustrating the potential for and difficulties involved in deepening trade union cooperation across Europe, this work is a vital read for trade unionists, researchers and students interested in European trade unionism and labour markets.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 172 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -It is all too common for products, such as consumer appliances, information systems, mobile apps, and websites, to cause trouble and frustration. For example, products are often difficult or dull to use, make tasks less flexible or more tedious, shift attention away from important or gratifying activities, and simply fail to deliver expected benefits or experiences. By identifying such trouble and frustration in the lab prior to widespread use, usability tests have proven a valuable method for informing redesign efforts. A usability test consists of having test users exercise a product and think aloud about their experience using it, while an evaluator observes the users and listens in on their thoughts. On this basis the evaluator identifies usability problems and assesses the user experience. This book describes how to conduct usability tests. After providing context about concepts and testing, the main chapters of the book cover the steps involved in preparing for a usability test,executing the test sessions, and analyzing the test data. Throughout the chapters, concrete guidance is balanced against more complex issues with an impact on the robustness, validity, completeness, impact, and cost of a usability test. The book concludes with an outlook to variations of usability testing and alternatives to it.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 120 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -The role of archives and libraries in our digital age is one of the most pressing concerns of humanists, scholars, and citizens worldwide. This collection brings together specialists from academia, public libraries, governmental agencies, and non-profit archives to pursue common questions about value across the institutional boundaries that typically separate us.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 244 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -History and archaeology tell us that when our far ancestors began to settle in localized groups, they codified their lives and experiences, and formed a collective for mutual support. This proto-civilization would have arisen from each individual¿s questions about the world, and their attempt to understand themselves and their place in the world. These groups, or tribes, evolved rules of conduct to facilitate communal living, and made a calendar for the group¿s celebration of harvests, and other events upon which the group was utterly dependent.This process of social evolution is the origin of religion, and of a magical way of looking at Nature. Eventually, this developing worldview was also the origin of science, which is our investigation of Nature to understand something of what is happening around us, and to use this knowledge to ensure our survival in a violent, indifferent Universe. After all, science and religion seek to answer the same question: Why and how isthe natural world the way it is This book seeks to show how science evolved from religion and magic, in response to a need to understand Nature.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 196 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Games, whether educational or recreational, are meant to be fun. How do we ensure that the game delivers its intent The answer to this question is playtesting. However, a haphazard playtest process cannot discover play experience from various dimensions. Players' perceptions, affordances, age, gender, culture, and many more human factors influence play experience. A playtest requires an intensive experimental process and scientific protocols to ensure that the outcomes seen are reliable for the designer.Playtesting and players' affordances are the focus of this book. This book is not just about the playtest procedures but also demonstrates how they lead to the conclusions obtained when considering data sets. The playtest process or playtest stories differ according to the hypothesis under investigation. We cover examples of playtesting to identify the impact of human factors, such as age and gender, to examine a player's preferences for game objects' design and colors. The book details topics to reflect on possible emotional outcomes of the player at the early stages of game design as well as the methodology for presenting questions to players in such a way as to elicit authentic feedback.This book is intended mainly for game designers, researchers, and developers. However, it provides a general understanding of affordances and human factors that can be informative for readers working in any domain.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 112 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -When crises occur, citizens, media and policymakers alike expect government to respond and to take a leading role in recovery. Given the scale and scope of crises, whether natural (such as hurricanes, floods, and earthquakes), manmade (such as conflict and economic downturns), or often a combination of the two, governments are often seen as being in the best position to identify the problems, understand the circumstances, and direct action. They are also likely to be the entities that have adequate resources to devote to such large-scale efforts. Yet, governments are not spared from the effects of crises. They are composed of individuals who are impacted by disasters and face many of the same challenges in identifying needs, prioritizing action, and adjusting to changing circumstances. It is by no surprise that governments are also often scrutinized during and after crises. How, then, do we understand the capability of and proper role for governments to respond to crisis and to drive recovery This edited volume¿comprised of chapters by accomplished scholars and seasoned practitioners in disaster and crises studies and management, spanning multiple disciplines including sociology, economics, and public administration¿examines the roles, expectations, and capabilities of government responses to crises. It gives an overview of the literature, provides lessons learned from both research and experience on the ground during crises, and puts forth a framework for understanding crisis management and subsequent policy implications. It will be of use to any scholars, students, practitioners or policymakers interested in learning from and better preparing for crises and responding when they do occur.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 156 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Crises occur in all societies across world, and can be natural (such as hurricanes, flooding, and earthquakes), man-made (such as wars and economic downturns), or, often, a combination of both (such as famines, the flooding of New Orleans in 2005 after Hurricane Katrina and subsequent levy failures, and the earthquake, tsunami, and nuclear disaster in Japan in 2011). Crises cause fatalities, injuries, and property damages as well as introduce uncertainty and challenges for individuals, societies, and polities. Yet, we see individuals and communities rebounding effectively from crises all the time. How do communities go about returning to normalcy and beginning again the mundane life of every day affairs This edited volume looks at bottom-up responses to crises. The chapters in this volume will highlight the ingenuity and persistence of individuals and private organizations as well as discuss the possibilities, limitations, and adaptability of bottom-up responses. It argues that there are many ways that local leaders, entrepreneurs, and community members can play a role in their own recovery by examining the capabilities, feedback mechanisms, and network effects of decentralized crisis response and recovery efforts. Chapters will focus on the role of local emergency managers in the disaster management process and offer suggestions for reform and the role of businesses, citizens, and children in providing crisis response and recovery. This book will also consider theories of self-governance and nonviolent action in encouraging and sustaining bottom-up recovery.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 168 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book provides an overview of the role of AI in medicine and, more generally, of issues at the intersection of mathematics, informatics, and medicine. It is intended for AI experts, offering them a valuable retrospective and a global vision for the future, as well as for non-experts who are curious about this timely and important subject. Its goal is to provide clear, objective, and reasonable information on the issues covered, avoiding any fantasies that the topic ¿AI¿ might evoke. In addition, the book seeks to provide a broad kaleidoscopic perspective, rather than deep technical details.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 300 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -It is one of the most extraordinary cases in the history of science: the mating calls of insects were mistaken for a ¿sonic weapon¿ that led to a major diplomatic row. Since August 2017, the world media has been absorbed in the ¿attack¿ on diplomats from the American and Canadian Embassies in Cuba. While physicians treating victims have described it as a novel and perplexing condition that involves an array of complaints including brain damage, the authors present compelling evidence that mass psychogenic illness was the cause of ¿Havana Syndrome.¿ This mysterious condition that has baffled experts is explored across 11-chapters which offer insights by a prominent neurologist and an expert on psychogenic illness. A lively and enthralling read, the authors explore the history of similar scares from the 18th century belief that sounds from certain musical instruments were harmful to human health, to 19th century cases of ¿telephone shock,¿ and more contemporary panics involving people living near wind turbines that have been tied to a variety of health complaints. The authors provide dozens of examples of kindred episodes of mass hysteria throughout history, in addition to psychosomatic conditions and even the role of insects in triggering outbreaks.Havana Syndrome: Mass Psychogenic Illness and the Real Story Behind the Embassy Mystery and Hysteria is a scientific detective story and a case study in the social construction of mass psychogenic illness.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 212 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -'No course on Southeast Asia can afford to miss this book as its core text.'Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 440 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -This book provides an introduction to the theory of topological vector spaces, with a focus on locally convex spaces. It discusses topologies in dual pairs, culminating in the Mackey-Arens theorem, and also examines the properties of the weak topology on Banach spaces, for instance Banach¿s theorem on weak\*-closed subspaces on the dual of a Banach space (alias the Krein-Smulian theorem), the Eberlein-Smulian theorem, Krein¿s theorem on the closed convex hull of weakly compact sets in a Banach space, and the Dunford-Pettis theorem characterising weak compactness in L1-spaces. Lastly, it addresses topics such as the locally convex final topology, with the application to test functions D(¿) and the space of distributions, and the Krein-Milman theorem.The book adopts an ¿economic¿ approach to interesting topics, and avoids exploring all the arising side topics. Written in a concise mathematical style, it is intended primarily for advanced graduate students with a background in elementary functional analysis, but is also useful as a reference text for established mathematicians.Springer Basel AG in Springer Science + Business Media, Heidelberger Platz 3, 14197 Berlin 164 pp. Englisch.