vivays october 2012 (2 Ergebnisse)

Trade Paperback. Zustand: New. 'The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting it out to people in the hope that they will react in a particular way - which in all likelihood means ''buying it.' Or put another way, it's paid persuasive communication that uses the mass media to connect an identified sponsor - the person or company that pays for the ad - with its target audience. This book examines the different elements of those definitions and shows readers - through discussion of the ten key principles underlying all great advertising - how to create dynamic, well-targeted adverts of their own. Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work. ' With a lively text and plenty of illustrations, 10 Principles of Good Advertising sets out the tenets that all good advertisements follow to capture their audience.

Trade Paperback. Zustand: New. 'From Paris to Peoria, couture is a hot topic. Almost before a designer's runway show is finished, images of the current season's offerings are posted on the internet. Fashion magazines not only present designer clothes in fashion layouts, but also show the readers how to get the look for less. Affordable Couture is not about how to recreate the look with what are commonly referred to as knock-offs. This practical guide book will give collectors and enthusiasts a better understanding of the high end designer fashion market, specifically how and where to look for affordable couture, resale couture and high end vintage pieces. The authors offer practical advice about key pieces every wardrobe should have, how to take care of your couture garments and an international directory of where to find couture at a discount in major cities around the world. Affordable Couture is a quick study on how to immerse oneself in the couture world and build up a fabulous collection to where or to archive. This guide is aimed at anyone who is interested in designer fashion and fashion as art, as well as individuals who want to know and understand more about buying and collecting high quality designer and vintage pieces.' With practical, down to earth advice, Affordable Couture tells you what you need to know to buy designer and vintage couture at discount.