Wiley apr 2011 (223 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware -A behind-the-scenes look at Lexus's surprising twenty-year success story-in a revised new editionIn the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price-it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market.Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus s entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world s most admired brands.Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao InoueCovers the racetrack triumph-and tragedy-behind the new US$375,000 Lexus LFA supercarOffers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry. 300 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -A behind-the-scenes look at Lexus's surprising twenty-year success story-in a revised new editionIn the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price-it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market.Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus s entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world s most admired brands.Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao InoueCovers the racetrack triumph-and tragedy-behind the new US$375,000 Lexus LFA supercarOffers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry. 300 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -A behind-the-scenes look at Lexus's surprising twenty-year success story-in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price-it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. - Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue - Covers the racetrack triumph-and tragedy-behind the new US$375,000 Lexus LFA supercar - Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.…

Taschenbuch. Zustand: Neu. Neuware - How to get a good sound, read music, and master a variety of styles-including classical, pop, jazz, and LatinListening to a trumpet trilla series of high notes during a military march or wail longingly during a blues rendition-is a pleasure second to none. And masters, including Wynton Marsalis and Louis Armstrong, have made the trumpet truly Gabriel's horn, one of the most eloquent voices in classical music and jazz. Yet even a virtuoso begins somewhere. This down-to-earth and user-friendly guide shows those new to the trumpet everything they need know to play the instrument-from basic technique (including getting a good sound), caring for a trumpet, and learning pieces from many musical genres.\* Demonstrates how to play classical, pop, jazz, and Latin-with audio samples on the enclosed CD-ROM\* Includes tips on how to buy or rent the best instrumentAn ideal guide for students just learning the trumpet, or students who need a little boost, or fans of the trumpet who've never got around to learning it, here is the complete guide to making one of the world's most popular-and beloved instruments-their own.Note: CD-ROM/DVD and other supplementary materials are not included as part of Elektronisches Buch file.…

Taschenbuch. Zustand: Neu. Neuware - When imagination becomes habit, it can transform your work and your lifeThe best corporations know that innovative thinking is the only competitive advantage that cannot be outsourced. The best schools are those that create cultures of imagination. Now in paperback, Imagination First introduces a wide-variety of individuals who make a habit of imaginative thinking and creative action, offering a set of universal practices that anyone can use to transform their life at work, home, and play. These 28.5 practices will enable anyone to become more imaginative and to teach others to do so as well-from corporate executive to educator to platoon sergeant. Bonus content includes\* Winning 'practices' submitted by the public\* Guidelines for educators who want to cultivate creativity in their classrooms\* Expanded resource sectionThe book is filled with illustrative stories of creative leaders, teachers, artists, and scientists that clearly illustrate the original practices and new material that shows how to bring imagination to life.…

Taschenbuch. Zustand: Neu. Neuware - A do-it-yourself guide to investing like the renowned Harvard and Yale endowments. The Ivy Portfolio shows step-by-step how to track and mimic the investment strategies of the highly successful Harvard and Yale endowments. Using the endowment Policy Portfolios as a guide, the authors illustrate how an investor can develop a strategic asset allocation using an ETF-based investment approach. The Ivy Portfolio also reveals a novel method for investors to reduce their risk through a tactical asset allocation strategy to protect them from bear markets. The book will also showcase a method to follow the smart money and piggyback the top hedge funds and their stock-picking abilities. With readable, straightforward advice, The Ivy Portfolio will show investors exactly how this can be accomplished-and allow them to achieve an unparalleled level of investment success in the process. With all of the uncertainty in the markets today, The Ivy Portfolio helps the reader answer the most often asked question in investing today - 'What do I do'.…

Taschenbuch. Zustand: Neu. Neuware - If you want to get to grips with the basics of economics and understand this often complex subject, then look no further than Economics For Dummies. This easy to understand guide takes you through the world of economics from understanding micro- and macroeconomics to looking at complex topics such as capitalism and recession. This updated edition walks you through the history, principles and theories of economics and breaks down all the complicated terminology, leaving you clued up on economics in no time.…

Taschenbuch. Zustand: Neu. Neuware - The inside story of what really happened at Lehman Brothers and why it failed In The Devil's Casino: Friendship, Betrayal, and the High Stakes Games Played Inside Lehman Brothers, investigative writer and Vanity Fair contributing editor Vicky Ward takes readers inside Lehman's highly charged offices. What Ward uncovers is a much bigger story than Lehman losing at the risky game of collateralized debt obligations, swaps, and leverage. A can't put it down page turner that opens the world of Wall Street to view unlike any book since Bonfire of the Vanities, except that The Devil's Casino isn't fiction. Details what went on behind-the-scenes the weekend Lehman Brothers failed, as well as inside Lehman during the twenty years preceding it Describes the feudal culture that proved both Lehman's strength and its Achilles' heel Written by Vicky Ward, one of today's most connected business and finance writers On Wall Street, Lehman Brothers was cheekily known as 'the cat with nine lives.' But as The Devil's Casino documents, this cat pushed its luck too far and died the victim of men and women blinded by arrogance.; Das Scheitern von Lehman Brothers und die Entscheidung, die altehrwürdige Investmentbank untergehen zu lassen, wird Jahrzehnte für Diskussionsstoff sorgen. Während die meisten Analysten, Experten und Investoren sich auf ungesicherte Hypothekenkredite, faule Sicherheiten und Abfindungen und Boni für die Managementebene fokussierten, konzentrierten sich einige wenige Blicke auf den berüchtigten Vorstandsvorsitzenden bei Lehman, Dick Fuld. Denn es gibt eine größere Geschichte, die in den Blickpunkt geraten wird, sobald sich der Tumult legt, und diese Geschichte heißt: Warum wurde Lehman gestattet zu scheitern und wer genau setzte sich für den Niedergang ein Welche Beweggründe gab es Wussten die in den Untergang Lehmans verstrickten Akteure, was sie taten, und um die Konsequenzen Oder opferten sie lieber die Bank, um so selbst ungeschoren davonzukommen mit katastrophalen Folgen. Nur Vicky Ward, eine Insiderin unter den Journalisten, Autorin für Vanity Fair und Kolumnistin beim Evening Standard, hat Zugang zu den Schlüsselfiguren und das notwendige Verständnis für die Finanzwelt, um enthüllen zu können, was genau am Wochenende des 14. September geschah und zu welch schrecklichen Konsequenzen dies führte. Es ging nicht so sehr darum, dass die Anteilseigner ausradiert wurden oder sogar die Fremdkapitalgeber , sondern es ging um die aufbrausende Schockwirkung, als sich zahllose Kunden und Geschäftspartner um ihr Geld betrogen sahen, und um eine Entwicklung, die zu dem anschließenden Chaos führte, unter dem die Welt noch heute leidet. Wie konnte dies geschehen, während die Bank of America, Merrill Lynch, Bear Stearns, AIG, Fannie Mae und Freddie Mac, um nur einige zu nennen, gerettet wurden Warum wurde IndyMac geschützt und WaMu in die Arme von Chase getrieben, Lehman aber erlaubt, in den Ruin zu gehen Vicky Ward zeigt dies den Lesern in der dünnen Luft der Wall Street, wo selbst die Top-Vorstände nach Luft schnappen, in einer Welt höchster Einsätze, in der es um das finanzielle Überleben geht. Von Hochzeitsfeiern bis hin zu Konferenzen, auf denen die Hauptfiguren, von denen man annahm, sie seien dort, nicht erschienen - Vicky Ward enthüllt, was an jenem schicksalhaften Wochenende und in den der Finanzkrise vorangegangenen wirklich geschah. Sie demaskiert die tatsächlichen Schlüsselfiguren und legt ihre Beweggründe offen. Sie stellt eine Welt dar, in der die sogenannten bad guys letztlich gar nicht so übel erscheinen, und die weißen Ritter nicht so makellos sind, wie wir dachten.…

Taschenbuch. Zustand: Neu. Neuware - What is a 'holy woman,' or a holy man for that matter According to the Jewish mystics, a holy person is someone who has not lost the holiness that every baby is born with. A holy person is someone who fulfills it. Stories about Jewish holy women have rarely been collected in such an engaging and entertaining form. The tales display a specifically female Jewish spirituality, giving us a peek into a world of devotional beauty that focuses on kindness. These stories of laughter and tears, humility and bravery, striving and trance, have an appeal spanning the denominational spectrum: they are spiritual nourishment for the soul. The rabbis say there are both male and female angels and angels are on earth as well as in heaven. These tales enhance our appreciation of the female angels on earth.…

Taschenbuch. Zustand: Neu. Neuware - A complete and comprehensive guide to why kids behave and think the way they do-and how to bring out the best in them. In the U.S., more than 10% of children are diagnosed with psychiatric disorders, while countless others remain undiagnosed. Defining what is 'normal' and what is not is of great concern to anyone who works with, guides, nurtures, teaches, or parents children. With new discoveries in mental disorders that affect children, Child Psychology & Development For Dummies provides an informational guide to cognitive development at every stage of a child's life, as well as how to diagnose, treat, and overcome the cognitive barriers that impede learning and development. How to identify and treat mental disorders Covers behavior disorders, autism, attention deficit disorder, reading disabilities, bipolar disorder, and more Guidance on helping a child control impulses, develop self esteem, and have good relationships An essential guide for parents, teachers, and caregivers, Child Psychology & Development For Dummies provides a detailed overview of an average child's cognitive development, how to detect abnormalities, and what to do next.…

Buch. Zustand: Neu. Neuware.

Buch. Zustand: Neu. Neuware -Since the first edition was published in 1980, Metric Pattern Cutting for Menswear has become established as the standard work on this subject and has proved invaluable as both a textbook for students and a reference source for the practising designer. In this fifth edition, the chapter on computer aided design now has full colour illustrations and reflects the growing importance of CAD to the industry and as a part of fashion and design courses. The rest of the book has been updated where necessary: in particular, new blocks for tailored shirts, new details on how to adapt men's blocks for women's wear, and a revision of sizing and labelling information. Colour is now used to differentiate the main groups of patterns and with its tried and tested layout with clear text and diagrams, Metric Pattern Cutting for Menswear is an essential purchase for students of fashion and design. 198 pp. Englisch.…

Buch. Zustand: Neu. Neuware -Since the first edition was published in 1980, Metric Pattern Cutting for Menswear has become established as the standard work on this subject and has proved invaluable as both a textbook for students and a reference source for the practising designer. In this fifth edition, the chapter on computer aided design now has full colour illustrations and reflects the growing importance of CAD to the industry and as a part of fashion and design courses. The rest of the book has been updated where necessary: in particular, new blocks for tailored shirts, new details on how to adapt men's blocks for women's wear, and a revision of sizing and labelling information. Colour is now used to differentiate the main groups of patterns and with its tried and tested layout with clear text and diagrams, Metric Pattern Cutting for Menswear is an essential purchase for students of fashion and design. 198 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware - Leaders make or break organisations. The difference between the companies which soar and those which fail is often just the difference between good and bad leaders. And it's not just the CEO who needs to be a leader -every manager needs to lead. But what is leadership, anyway, and how can you do it What You Need to Know about Leadership makes it easy, explaining:\* The difference between leading and managing\* Different styles of leadership\* Why leaders need a vision\* Why communication and team-building matter\* How to motivate and inspire people to get the best performance from them\* How to lead changeCutting out the theory and concentrating on the things that will help you to lead at work, you'll feel set to conquer the world.…

Taschenbuch. Zustand: Neu. Neuware - Sociology For Dummies helps you understand the complex field of sociology, serving as the ideal study guide both when you're deciding to take a class as well as when you are already participating in a course. Avoiding jargon, Sociology For Dummies will get you up to speed on this widely studied topic in no time.Sociology For Dummies, UK Edition:\* Provides a general overview of what sociology is as well as an in-depth look at some of the major concepts and theories.\* Offers examples of how sociology can be applied and its importance to everyday life\* Features an in-depth look at social movements and political sociology\* Helps you discover how to conduct sociological research\* Offers advice and tips for thinking about the world in an objective way.…

Taschenbuch. Zustand: Neu. Neuware -Eine Fahrt im 'Energy Bus' rettet nicht nur den Job und die Ehe, sondern macht jeden zu einem glücklicheren Menschen. Steigen Sie ein:Eine positive Lebenseinstellung hilft uns auch in schwierigen Situationen nach vorne zu schauen, wie wir am Beispiel von George erfahren. Wir begleiten George, Teamleiter in einer Glühbirnenfabrik. Er war ehemals gefeierter Günstling seines Chefs, doch jetzt steht er mittlerweile nicht nur unter Dauerstress sondern auch auf der Abschussliste. Das wirkt sich auch auf sein Privatleben aus. Zu wenig Zeit für seine Kinder und zu wenig Zuwendung für seine Frau führen immer wieder zu Spannungen in der einst so harmonischen Beziehung. Seine Existenz ist nicht viel mehr als ein Scherbenhaufen. Doch das ändert sich mit dem Tag, als ihn ein platter Reifen zwingt, den Bus zu nehmen und er auf die Busfahrerin Joy trifft. Was er in diesem Moment noch nicht weiß:Joy und die Passagiere ihres Busses haben es sich zur Aufgabe gemacht, gescheiterte Existenzen mittels zehn einfacher Regeln wieder auf den rechten Weg zu führen. Doch dazu muß man sich schließlich auf die 'Behandlung' der immer lächelnden Busfahrerin einlassen und kann so schon bald erste Erfolge verzeichnen. Nutzen Sie als Leser diese Fahrt im Energy Bus und finden Sie Ihren Weg zurück zum Erfolg. 148 pp. Deutsch.…

Buch. Zustand: Neu. Neuware - Acclaim for Joel Greenblatt s New York Times bestsellerTHE LITTLE BOOK THAT BEATS THE MARKET 'One of the best, clearest guides to value investing out there.' -Wall Street Journal 'Simply perfect. One of the most important investment books of the last fifty years!'-Michael Price'A landmark book-a stunningly simple and low-risk way to significantly beat the market!'-Michael Steinhardt, the dean of Wall Street hedge-fund managers'The best book on the subject in years.' -Financial Times 'The best thing about this book-from which I intend to steal liberally for the next edition of The Only Investment Guide You ll Ever Need-is that most people won t believe it. . . . That s good, because the more people who know about a good thing, the more expensive that thing ordinarily becomes. . . .'-Andrew Tobias, author of The Only Investment Guide You ll Ever Need 'This book is the finest simple distillation of modern value investing principles ever written. It should be mandatory reading for all serious investors from the fourth grade on up.'-Professor Bruce Greenwald, director of the Heilbrunn Center for Graham and Dodd Investing, Columbia Business School.…

Buch. Zustand: Neu. Neuware - Why does real innovation elude so many companies, including the biggest corporations with the best technical processes, the cheapest resources, and a Chief Innovation Officer in place to implement corporate-wide innovation strategies The problem, in all these cases, is that they are lacking inspiration. Not to be confused with the burst of energy that sometimes occurs after reports of amplified quarterly earnings or the arrival of a charismatic new leader (both of those are real but tend to be short term), inspiration -- as defined and outlined in this book - is a discipline. It is a systematic approach that, when applied consistently, brings long-term, sustainable results.So how do we inspire people Well, it's all about learning to think differently and encouraging others to do the same. Unfortunately, for most of us, that's not something that happens all by itself. It is, however, a rigorous discipline that can be developed and sharpened with practice. It's also an approach. At Play, we call that process LAMSTAIH, which stands for Look At More Stuff; Think About It Harder. LAMSTAIH (pronounced 'lamb's tie'), written in five-foot-high letters in Play's office, has also become part of the daily vocabulary of some of the largest corporations in the world, who hire Play to help them acquire the practical skills, leadership behavior, and cultural mindset to create ideas and drive innovation.Look at More Stuff teaches you how to harness inspiration in order to achieve successful innovation. By focusing on the front end of the Inspiration-Creativity-Innovation continuum, this book brings a fresh perspective to a popular conversation that is experiencing fatigue. While other books on innovation focus on the output and organizational mechanics of Innovation, this book explores the often overlooked, and arguably, the most important, front-end of the continuum - people.Look at More Stuff is designed to be an individual and organizational guide for harnessing Inspiration. It is filled with strategies, tactics, insights, and cases that show how you can instill inspiration at an individual, team, and organizational level. CEOs, managers and entrepreneurs alike will find this book an invaluable tool for navigating the ever-hungry innovation mandate and turning inspiration into a strategic competitive advantage. Readers will find road-tested recommendations that have been successfully implemented in leading organizations, digestible how-to's and colorful anecdotes told in Stefanovich's inimitable storytelling style.…

Buch. Zustand: Neu. Neuware -Since the first edition was published in 1980, Metric Pattern Cutting for Menswear has become established as the standard work on this subject and has proved invaluable as both a textbook for students and a reference source for the practising designer. In this fifth edition, the chapter on computer aided design now has full colour illustrations and reflects the growing importance of CAD to the industry and as a part of fashion and design courses. The rest of the book has been updated where necessary: in particular, new blocks for tailored shirts, new details on how to adapt men's blocks for women's wear, and a revision of sizing and labelling information. Colour is now used to differentiate the main groups of patterns and with its tried and tested layout with clear text and diagrams, Metric Pattern Cutting for Menswear is an essential purchase for students of fashion and design.…

Buch. Zustand: Neu. Neuware - The guide that proves your meetings don't have to suck! There's a big dull elephant in the boardroom: this meeting! Most of the millions of meetings held in the world today are a monumental waste of time and talent. Worse still, most of the so-called solutions and books for boring meetings are twice as boring. Boring Meetings Suck provides tips and tactics to deliver 'Get-In, Get-It-Done, or Get-Out' style meetings, while also tackling what most prefer to avoid; that you don't have to BE in charge of a meeting to TAKE charge of a meeting. This entertaining and take-no-prisoners guide is full of easily deployed SRDs Suckification Reduction Devices that will help you make your next meeting both efficient and effective. - Empowers attendees to politely speak up and get a meeting back on track, or graciously get out, without being fired - Shows how hosts can capitalize on technology, learning to crowd-source problems and increase participation - Defines surefire methods to get meetings to start and end on time and not have the speaker read the slides - STOPS over-invitation syndrome - The author has appeared before many major corporate clients, and was named a 'Top Business Professional Under 40' by American City Business Journals Your meetings do not have to bore, nor must they suck. Instead, get the winning techniques in Boring Meetings Suck, and make your meetings awesome in their engagement and productivity, or stop having them.…

Taschenbuch. Zustand: Neu. Neuware - An objective look at America's rapidly shrinking water supplyOnce believed to be a problem limited to America's southwest, water shortages are now an issue coast to coast, from New England to California. In Aqua Shock: The Water Crisis in America, author Susan J. Marks provides a comprehensive analysis of the current conflicts being waged over dwindling water supplies. She presents the findings of university studies, think tanks, and research groups, as well as the opinions of water experts, including Peter Gleick, president of the Pacific Institute for Studies in Development, Environment, and Security. The book\* Explains where our water comes from and who controls it, as well as the cost of water on cash, commodities, and capitalism\* Describes the risks of running out of water\* Details how we can preserve and protect our most precious, yet most undervalued natural resourceRight now, battles over water supplies rage across the country. Aqua Shock is an objective look at how we arrived at this crisis point and what we can do-and should be doing-to solve the water crisis in America. …

Taschenbuch. Zustand: Neu. Neuware - The second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in modern societies. It introduces the importance of new object-based studies for consumer culture, as well as adding new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods. She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity. The author explores the way an individual's position in social groups structured by class, gender, race and age affects the nature of his or her participation in consumer culture. She also argues that this has contributed to changes in the way in which individuals belong to these social groups. The powerful role consumption plays in our lives is thus revealed as consumer culture is seen to provide new ways of creating social and political identities.…

Buch. Zustand: Neu. Neuware - Long-listed for the FT & Goldman Sachs Business Book of the Year Award 2011The true story of how risk destroys, as told through the ongoing saga of AIGFrom the collapse of Bear Stearns and Lehman Brothers, the subject of the financial crisis has been well covered. However, the story central to the crisis-that of AIG-has until now remained largely untold. Fatal Risk: A Cautionary Tale of AIG's Corporate Suicide tells the inside story of what really went on inside AIG that caused it to choke on risk and nearly brining down the entire economic system. The book\* Reveals inside information available nowhere else, including the personal notes and records of key players such as the former Chairman of AIG, Hank Greenberg\* Takes readers behind the scenes at the U.S. Treasury and the Federal Reserve Bank of New York\* Details how an understanding of risk built AIG, but a disdain for government regulators led to a run-in with New York State Attorney General Eliot SpitzerFatal Risk is the comprehensive and compelling true story of the company at the center of the financial storm and how it nearly caused the entire economic system to collapse. …

Taschenbuch. Zustand: Neu. Neuware - A behind-the-scenes look at Lexus's surprising twenty-year success story-in a revised new editionIn the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price-it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market.Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus s entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world s most admired brands.Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao InoueCovers the racetrack triumph-and tragedy-behind the new US$375,000 Lexus LFA supercarOffers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.…

Buch. Zustand: Neu. Neuware - Prosper from the profitable opportunities of the next financial market super boomIn 1976, Yale Hirsch predicted a fifteen-year super boom--a move in the stock market of 500% or more. His forecast proved accurate as the market rose and continued upward, eventually posting growth over 1,000% just before the tech crash in 2000. In Super Boom, Jeffrey Hirsch, President of the Hirsch Organization and Editor in Chief of the Stock Trader's Almanac, unveils the next market expansion. Building on his father's research from 1976, Hirsch has discovered that meteoric rises in stock indices are due to specific catalysts predominantly outside of the financial markets.History has a way of repeating itself, especially in the financial markets. The American economy, and subsequently the world economy, has always existed in a cycle of boom and bust: gold, grain, oil, technology, and most recently, real estate, have all bubbled and popped. The key to investing profitably is spotting macroeconomic historical trends and positioning to reap the benefits. Step-by-step, Hirsch puts together the pieces of this puzzle by revealing the central drivers of a super boom.\* Examines how new cultural paradigm-shifting technologies, as well as peace between major wars, could fuel a super boom\* Discusses how the massive injection of money by the government, in response to the global financial crisis and the Great Recession, as well as wartime spending, will eventually create an inflationary environment\* The data and research found here is based on historical information and the boom-and-bust cycle of the past centuryAs markets and economies struggle over the next several years, remember to keep your eye on the future and get ready for the coming super boom and the next 500% move in the market. With this book as your guide, you'll benefit from the insights that only Jeffrey Hirsch can provide.…

Taschenbuch. Zustand: Neu. Neuware - Step by step guide to connecting all your electronic devices into one networkA home network allows you to share Internet connections, photos, video, music, game consoles, printers, and other electronic gadgets. This do-it-yourself guide shows you step by step how to create a wired or wireless network in your home.In the For Dummies tradition of making technology less intimidating, Home Networking Do-It-Yourself For Dummies breaks down the process into easy steps with clear instructions.\* Increasing broadband speeds, cellular technology, the explosive growth of iPhone sales, and the new Home Group feature in Windows 7 all contribute to a booming interest in home networking\* This step-by-step guide walks do-it-yourselfers through the process of setting up a wired or wireless network with Windows 7 and Windows Vista\* Demonstrates how to connect desktops or laptops, printers, a home server, a router, high-speed Internet access, a video game system, a telephone line, and entertainment peripherals\* Shows how to share files, music, and video, and connect to an iPhone\* Provides maintenance and troubleshooting tipsHome Networking Do-It-Yourself For Dummies enables you to take advantage of everything a home network can offer without hiring a technology wizard.…

Taschenbuch. Zustand: Neu. Neuware - Take advantage of today's real estate market to find great properties at incredible prices Our recent economic meltdown transformed real estate from a popular investment to financial kryptonite. Too many people purchased homes with mortgages they simply could never afford. The good news: Great deals are out there for the taking. Finding the Uncommon Deal gives you the secrets to discovering and successfully negotiating the lowest prices for the most prized properties available. - Discover how to go beyond Internet listings to get on-the-ground intelligence on the best deals - Get proven negotiating skills to close the deal at a rock-bottom price - The author has assisted thousands in purchasing homes as a lawyer, broker, and investor; has been ranked by internationally esteemed publication Chambers and Partners as one of the leading real estate lawyers; and regularly appears as a real estate authority in the New York Times and the Wall Street Journal If you're successful enough to afford a home, then you probably have the skills needed to get a great deal in today's market. Finding the Uncommon Deal gives you the keys to leverage your skills for success and savings, opening the door to today's best properties and lowest prices.…

Buch. Zustand: Neu. Neuware - Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void.The author explains the state of the art in social media listening, selecting cases based on solid research that stand up to careful scrutiny and whose methods supported doing excellent listening work. This book will start the conversation on online listening in all companies who want to run more efficiently.…

Taschenbuch. Zustand: Neu. Neuware -Eine Fahrt im 'Energy Bus' rettet nicht nur den Job und die Ehe, sondern macht jeden zu einem glücklicheren Menschen. Steigen Sie ein: Eine positive Lebenseinstellung hilft uns auch in schwierigen Situationen nach vorne zu schauen, wie wir am Beispiel von George erfahren. Wir begleiten George, Teamleiter in einer Glühbirnenfabrik. Er war ehemals gefeierter Günstling seines Chefs, doch jetzt steht er mittlerweile nicht nur unter Dauerstress sondern auch auf der Abschussliste. Das wirkt sich auch auf sein Privatleben aus. Zu wenig Zeit für seine Kinder und zu wenig Zuwendung für seine Frau führen immer wieder zu Spannungen in der einst so harmonischen Beziehung. Seine Existenz ist nicht viel mehr als ein Scherbenhaufen. Doch das ändert sich mit dem Tag, als ihn ein platter Reifen zwingt, den Bus zu nehmen und er auf die Busfahrerin Joy trifft. Was er in diesem Moment noch nicht weiß: Joy und die Passagiere ihres Busses haben es sich zur Aufgabe gemacht, gescheiterte Existenzen mittels zehn einfacher Regeln wieder auf den rechten Weg zu führen. Doch dazu muß man sich schließlich auf die 'Behandlung' der immer lächelnden Busfahrerin einlassen und kann so schon bald erste Erfolge verzeichnen. Nutzen Sie als Leser diese Fahrt im Energy Bus und finden Sie Ihren Weg zurück zum Erfolg.…

Buch. Zustand: Neu. Neuware - An in-depth look at the failure of Wall Street's 'proven' financial modelsOrigami is the Japanese art of folding paper into intricate and aesthetically attractive shapes. As such, it is the perfect metaphor for the Wall Street financial engineering model, which ultimately proved to be the underlying cause of the 2008 financial crisis.In Financial Origami, Brendan Moynihan describes how the Wall Street business model evolved from a method to transfer risk into a method for manufacturing risk. Along the way, this timely book skillfully dissects financial engineering and addresses how it's often a mechanism to evade regulatory constraints, provide institutional investors with customized products, and, of course, generate revenue for financial engineers.\* Reveals how Wall Street's financial engineering business model morphed into something destructive\* Highlights how the origami model worked well in the comparatively stable years of the early 2000s, when there was less risk to transfer\* Discusses how Wall Street began manufacturing risk by creating products that multiplied risk exposures and encouraged subprime lendingWith the collapse of Lehman Brother the Wall Street business model effectively broke. But there are many lessons to be learned from what has transpired, and Financial Origami will show you what they are.…