wiley apr 2016 (133 Ergebnisse)

Buch. Zustand: Neu. Neuware -In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player.In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues.Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players. Whether you're a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this book will prove to be as useful as it is compelling. 2129 pp. Englisch.

Buch. Zustand: Neu. Neuware -In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player.In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues.Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players. Whether you're a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this book will prove to be as useful as it is compelling. 2129 pp. Englisch.

Buch. Zustand: Neu. Neuware -In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player.In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues.Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players. Whether you're a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this book will prove to be as useful as it is compelling.

Buch. Zustand: Neu. Neuware -A practical guide for providing exceptional client serviceMost advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do. 288 pp. Englisch.

Buch. Zustand: Neu. Neuware -A practical guide for providing exceptional client serviceMost advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do. 288 pp. Englisch.

Buch. Zustand: Neu. Neuware -PRAISE FOR THE ART OF CLIENT SERVICE.

Taschenbuch. Zustand: Neu. Neuware - Break the chains of OCD with Cognitive Behavioural TherapyAre you suffering from Obsessive Compulsive Disorder (OCD) You're not alone. Whether you've tried countless treatments or are seeking help for the first time, this expert, accessible guide is your beacon of hope for breaking the chains of this crippling disorder. Managing OCD with CBT For Dummies uses mindfulness-based Cognitive Behavioural Therapy (CBT) to eradicate OCD from your day-to-day life. Through clear and sensitive direction, you'll find out how to identify and correct negative thought patterns, confront your problems with positive solutions and recognise the power of cognitive thinking.Once a term only used by psychologists and counselors, CBT is now in common use and has become the preferred treatment method for a variety of psychological issues, including anxiety and depression, self-esteem, eating disorders, addiction, and many others. If you're planning on trying it on its own or in conjunction with other types of therapies, you'll be heartened to know that a staggering 75% of people with OCD are significantly helped by CBT--which is why it remains the treatment of choice for tackling the disorder by the National Institute for Health and Clinical Excellence (NICE).\* Demonstrates how CBT encourages new thinking patterns to combat destructive thought tendencies\* Explains the causes and symptoms of OCD\* Shows you how to use CBT to modify everyday thoughts and behaviours with the aim of positively influencing your emotions\* Illustrates the importance of facing your fears and offers positive strategies on exposure therapyThere's no need to let OCD continue to control your life. This how-to guide helps you break down the negative patterns that have been keeping you hostage--and allows you to build a positive future free of the hold of OCD.

Taschenbuch. Zustand: Neu. Neuware - A motivational kick in the pants to get the most out of your lifeHave you got an itch To start your own business, go to the North Pole, retrain, lose weight, get promoted, learn to play the ukulele Or do you just have a nagging sense that there must be more to life If there is something you really want to do, but secretly fear you'll never do it then you need this book.The original Stop Talking Start Doing helped readers to move from talking to doing. To climb into the ring and face their fears about making their thing happen. It helped readers to understand why they had fears and why starting was easier than they thought. It encouraged them to start somewhere, anywhere.The Stop Talking Start Doing Action Book will help you to identify where or what that starting point should be, and how to build from there to make your thing happen. It will help you to evaluate why you have procrastinated until now and identify the small steps you need to take to make it happen.But it will help you to plan beyond that. It will help you see how you can execute your idea through small, simple steps that are right for you, rather than one undefined, daunting task. Find sources of inspiration that work for you and learn how you can draw upon them as you go, draw confidence from previous experiences, and find the self-discipline you need to make swift decisions along the way.\* Identify your personal starting point\* Take the first steps to set your plan into motion\* Find your inspiration and self-discipline\* Build confidence in your quick decisions along the way.

Taschenbuch. Zustand: Neu. Neuware - With the advent of digital devices and software, self-tracking practices have gained new adherents and have spread into a wide array of social domains. The Quantified Self movement has emerged to promote 'self-knowledge through numbers'.In this groundbreaking book Deborah Lupton critically analyses the social, cultural and political dimensions of contemporary self-tracking and identifies the concepts of selfhood and human embodiment and the value of the data that underpin them.The book incorporates discussion of the consolations and frustrations of self-tracking, as well as about the proliferating ways in which people's personal data are now used beyond their private rationales. Lupton outlines how the information that is generated through self-tracking is taken up and repurposed for commercial, governmental, managerial and research purposes. In the relationship between personal data practices and big data politics, the implications of self-tracking are becoming ever more crucial.

Buch. Zustand: Neu. Neuware - Radical formula transforms your money and spiritual growth into global changeThe Awakened Millionaire is a practical manifesto guiding you to new dimensions of personal wealth, spiritual growth, and as a result, global transformation. Crafted by Dr. Joe Vitale, a famed millionaire, best-selling author, and star of the blockbuster movie 'The Secret,' you'll discover a controversial formula that accomplishes what few believe possible: combining money and spirituality together to bring you more of both, while transforming you into a force for good in a world that desperately needs it. This book is a call to action, pushing you to wake up, stand up, and transform yourself into a powerful expression of your passion, your wealth, and your desire to make a difference. It is an invitation to become a true Awakened Millionaire, starting today.While most consider money and spirituality a blasphemous duo, Dr. Vitale shatters these social norms and shows you the true nature of money empowered with soulful purpose. At turns inspirational, motivational, and conversational, this page-turner ultimately narrows in on practical steps anyone can use to see instantaneous results, regardless of your past failures, current financial situation, or future goals. But his mission is not to simply transform you. Dr. Vitale's mission is to create a swarm of Awakened Millionaires transforming the world with every action they take, while enjoying personal luxury and soulful fulfillment new levels of money and spiritual growth can give them. The book reveals:\* How to turn your passion into wealth\* How to transform money into a spiritual tool\* How to create a soulful mission that changes the worldIf you desire both wealth and spirituality, this book finally reveals how.

Buch. Zustand: Neu. Neuware -In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player.In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues.Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players. Whether you're a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this book will prove to be as useful as it is compelling.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 2129 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware - \* Reunites the editors of Star Trek and Philosophy with Starfleet's finest experts for 31 new, highly logical essays\* Features a complete examination of the Star Trek universe, from the original series to the most recent films directed by J.J. Abrams, Star Trek (2009) and Star Trek Into Darkness (2013)\* Introduces important concepts in philosophy through the vast array of provocative issues raised by the series, such as the ethics of the Prime Directive, Star Trek's philosophy of peace, Data and Voyager's Doctor as persons, moral relativism and the Federation's quest for liberation, the effect of alternate universes on reality and identity, the Borg as transhumanists, Federation Trekonomics, Star Trek's secular society, and much, much more.!\* An enterprising and enlightening voyage into deep space that will appeal to hardcore fans and science fiction enthusiasts alike\* Publishing in time to celebrate the 50th Anniversary of the original TV series.

Buch. Zustand: Neu. Neuware -Egal ob Tellerwäscher, Investmentbanker oder leitender Angestellter, jede Arbeit kann unglücklich machen. Auch wenn die Karriere noch so gut geplant und den eigenen Interessen und Fähigkeiten entsprechend gewählt wurde, quälen sich viele Menschen jeden Morgen zur Arbeit, um abends noch frustrierter nach Hause zu kommen. Bestseller Autor und Business-Guru Patrick Lencioni erzählt die unvergessliche Geschichte Brian Baileys, eines pensionierten Vorstandsvorsitzenden auf der Suche nach dem Sinn in seiner Arbeit und seinem Leben. --------Als alle Mitarbeiter Platz genommen hatten, begann Brian Bailey. Er entschied sich, direkt auf den Punkt zu kommen, der ihm unter den Nägeln brannte: 'Handzeichen bitte. Wer von Ihnen mag seinen Job 'Keine Reaktion. Die Mitarbeiter sahen ihn an, als hätte er russisch mit ihnen geredet. 'Also gut', Brian grinste. 'Dann muss ich wohl deutlicher werden. Okay, wie wär's damit: Wer findet die Aussicht, zur Arbeit zu gehen, schön Wer hat gute Laune, wenn er hier ankommt 'Brian hätte genauso gut fragen können, ob sie gern ausgepeitscht werden wollten. Keine Hand ging hoch, der eine oder die andere lachte laut. --------Auf einer ungewöhnlichen Reise, die ihn vom Vorstandszimmer eines angesehenen Unternehmens zu den Skipisten am Lake Tahoe und schließlich zur Bestellannahme einer Fastfood Kette führt, entlarvt Brian die drei Symptome, die jede Arbeit zu einer miserablen Angelegenheit machen können (Nichtmessbarkeit, Anonymität und Irrelevanz) und bietet Managern eine Lösung, um sie einzudämmen. Das zeigt auf, wie und warum Mitarbeiter engagiert und loyal gegenüber ihrem Unternehmen sind.Sowohl für den Manager, der versucht Wettbewerbsvorteile zu schaffen und seine Angestellten zu motivieren, als auch für den Mitarbeiter, der nach persönlicher Erfüllung in seiner Arbeit sucht, bietet das Buch unmittelbare Linderung - und Hoffnung. 247 pp. Deutsch.

Buch. Zustand: Neu. Neuware -Egal ob Tellerwäscher, Investmentbanker oder leitender Angestellter, jede Arbeit kann unglücklich machen. Auch wenn die Karriere noch so gut geplant und den eigenen Interessen und Fähigkeiten entsprechend gewählt wurde, quälen sich viele Menschen jeden Morgen zur Arbeit, um abends noch frustrierter nach Hause zu kommen. Bestseller Autor und Business-Guru Patrick Lencioni erzählt die unvergessliche Geschichte Brian Baileys, eines pensionierten Vorstandsvorsitzenden auf der Suche nach dem Sinn in seiner Arbeit und seinem Leben. --------Als alle Mitarbeiter Platz genommen hatten, begann Brian Bailey. Er entschied sich, direkt auf den Punkt zu kommen, der ihm unter den Nägeln brannte: 'Handzeichen bitte. Wer von Ihnen mag seinen Job 'Keine Reaktion. Die Mitarbeiter sahen ihn an, als hätte er russisch mit ihnen geredet. 'Also gut', Brian grinste. 'Dann muss ich wohl deutlicher werden. Okay, wie wär's damit: Wer findet die Aussicht, zur Arbeit zu gehen, schön Wer hat gute Laune, wenn er hier ankommt 'Brian hätte genauso gut fragen können, ob sie gern ausgepeitscht werden wollten. Keine Hand ging hoch, der eine oder die andere lachte laut. --------Auf einer ungewöhnlichen Reise, die ihn vom Vorstandszimmer eines angesehenen Unternehmens zu den Skipisten am Lake Tahoe und schließlich zur Bestellannahme einer Fastfood Kette führt, entlarvt Brian die drei Symptome, die jede Arbeit zu einer miserablen Angelegenheit machen können (Nichtmessbarkeit, Anonymität und Irrelevanz) und bietet Managern eine Lösung, um sie einzudämmen. Das zeigt auf, wie und warum Mitarbeiter engagiert und loyal gegenüber ihrem Unternehmen sind.Sowohl für den Manager, der versucht Wettbewerbsvorteile zu schaffen und seine Angestellten zu motivieren, als auch für den Mitarbeiter, der nach persönlicher Erfüllung in seiner Arbeit sucht, bietet das Buch unmittelbare Linderung - und Hoffnung. 247 pp. Deutsch.

Buch. Zustand: Neu. Neuware - In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player.In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues.Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players. Whether you're a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this book will prove to be as useful as it is compelling.

Buch. Zustand: Neu. Neuware - Startup money is moving online, and this guide shows you how it works.The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted--and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape.The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field.\* Learn how the JOBS Act impacts the fundraising model\* Gain insight on startups from early stage to growth stage\* Find the money you need to get your venture going\* Craft your pitch and optimize the strategy\* Build momentum\* Identify the right investors\* Avoid the common mistakesDon't rely on the 'how we did it' tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.

Taschenbuch. Zustand: Neu. Neuware - On 26 August 1974, Michel Foucault completed work on Discipline and Punish, and on that very same day began writing the first volume of The History of Sexuality. A little under ten years later, on 25 June 1984, shortly after the second and third volumes were published, he was dead.This decade is one of the most fascinating of his career. It begins with the initiation of the sexuality project, and ends with its enforced and premature closure. Yet in 1974 he had something very different in mind for The History of Sexuality than the way things were left in 1984. Foucault originally planned a thematically organised series of six volumes, but wrote little of what he promised and published none of them. Instead over the course of the next decade he took his work in very different directions, studying, lecturing and writing about historical periods stretching back to antiquity.This book offers a detailed intellectual history of both the abandoned thematic project and the more properly historical version left incomplete at his death. It draws on all Foucault's writings in this period, his courses at the Collège de France and lectures elsewhere, as well as material archived in France and California to provide a comprehensive overview and synthetic account of Foucault's last decade.

Taschenbuch. Zustand: Neu. Neuware - Grow your account list with an effective account-based marketing strategyBuyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online.\* Align your sales and marketing teams for greater success in your ABM efforts\* Analyze data to identify key accounts\* Target your messages for real-time interaction\* Integrate your campaign with marketing automation softwareIf you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered!'Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book.'- David Raab, Founder at Raab Associates'If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.' - Megan Heuer, Vice President and Group Director, SiriusDecisions'Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how.' - Joe Chernov, VP of Marketing at InsightSquared'Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.' - Scott Brinker, Author of Hacking Marketing'Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.' - Sean Zinsmeister, Senior Director of Product Marketing, Infer'The book may be titled '.for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.' Scott Vaughan, CMO, Integrate.

Buch. Zustand: Neu. Neuware - The definitive pioneering blueprint covering the what, why and how of the blockchain.Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications.The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn't ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries.Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center.Just as the Internet created new possibilities that we didn't foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters:1. What is the Blockchain 2. How Blockchain Trust Infiltrates3. Obstacles, Challenges & Mental Blocks4. Blockchain in Financial Services5. Lighthouse Industries & New Intermediaries6. Implementing Blockchain Technology7. Decentralization as the Way ForwardThe Business Blockchain is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.

Taschenbuch. Zustand: Neu. Neuware - A Short History of U.S. Interventions in Latin America and the Caribbean presents a concise account of the full sweep of U.S. military invasions and interventions in Central America, South America, and the Caribbean from 1800 up to the present day.\* Engages in debates about the economic, military, political, and cultural motives that shaped U.S. interventions in Cuba, Nicaragua, Puerto Rico, Haiti, the Dominican Republic, Panama, Guatemala, Mexico, and elsewhere\* Deals with incidents that range from the taking of Florida to the Mexican War, the War of 1898, the Veracruz incident of 1914, the Bay of Pigs, and the 1989 invasion of Panama\* Features also the responses of Latin American countries to U.S. involvement\* Features unique coverage of 19th century interventions as well as 20th century incidents, and includes a series of helpful maps and illustrations.

Buch. Zustand: Neu. Neuware - The most researched, documented, and comprehensive manifesto on experiential marketing.As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach--including Coca-Cola, Nike, Microsoft, American Express and others--open the next chapter of marketing. . . as experiential brands.Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes.You'll learn:\* The history and fundamental principles of experiential marketing\* How top brands have reset marketing mixes as experience-driven portfolios\* The anatomy of a brand experience\* The psychology of engagement and experience design\* The 10 habits of highly experiential brands\* How to measure the impact of experiential marketing\* How to combine digital and social media in an experiential strategy\* The experiential marketing vocabulary\* How to begin converting to experiential marketingMarketers still torn between outdated marketing models and the need to reinvent how they market in today's customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

Buch. Zustand: Neu. Neuware -PRAISE FOR THE ART OF CLIENT SERVICELibri GmbH, Europaallee 1, 36244 Bad Hersfeld 288 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware - Bridge the achievement gap with proven strategies for student successBreakthrough Principals debunks the myth of the 'superhero' principal by detailing the common actions and practices of leaders at our nation's fastest-gaining public schools. Based on the authors' Transformational Leadership Framework, which they developed through in-depth study of more than 100 high-gaining, high-poverty schools, the book distills findings into a practical, action-focused plan for diagnosing school needs and implementing structures, systems and practices that accelerate student achievement.Brought to life by case studies of principals who have led dramatic gains in student achievement, the book is a how-to guide for increasing the quality of teaching and learning; improving school culture; attracting and supporting high-performing teachers; and involving parents and community to help students achieve. You'll learn how breakthrough principals make the school's mission a real part of both strategy and practice, and set up sustainable systems that support consistent, ongoing improvement. High-impact practices are organized into five broad categories: learning and teaching, school-wide culture, aligned staff, operations and systems, and personal leadership.The primary job of school leadership is to help students succeed. It begins with first recognizing and prioritizing areas of need, then finding and implementing the most effective solutions. Whether you work in a turn around environment, or want to make a good school better, this book will give you a set of concrete practices--illustrated through examples of real principals in real schools--that have been proven to work.\* Discover the primary drivers of student achievement\* Work toward the school's vision in staffing, operations, and systems\* Set the tone for all relationships and practices with good leadershipClosing the achievement gap is a major goal of educational leadership, and principals are forever searching for viable methods that help them better serve their students. Breakthrough Principals unveils the details behind the success stories from across the nation to provide a roadmap to transformative gains.

Buch. Zustand: Neu. Neuware - Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.From the initial planning stages through execution, you'll have expert guidance to help you:\* Understand the context that led to the start of the Customer Success movement\* Build a Customer Success strategy proven by the most competitive companies in the world\* Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooksCustomers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Taschenbuch. Zustand: Neu. Neuware - Improve your cognitive performance.

Taschenbuch. Zustand: Neu. Neuware - Get the business funding you need to secure your success The issue of funding is one of the biggest pain points for small- and medium-sized businesses-and one that comes up on a daily basis. Whether you're unsure about how to go about getting a loan, unfamiliar with the different options available to you or confused as to which would be the right solution for your particular business, Business Funding For Dummies provides plain-English, down-to-earth guidance on everything you need to successfully fund your business venture. Friendly, authoritative, and with a dash of humor thrown in for fun, this hands-on guide takes the fear out of funding and walks you step-by-step through the process of ensuring your business is financially viable. From crowd funding and angels to grants and friends, families, and fools, it covers every form of funding available-and helps you hone in on and secure the ones that are right for your unique needs. - Includes mini case studies, quotes, and plenty of examples - Offers excerpts from interviews with financiers and entrepreneurs - Topics covered include all forms of funding - Covers angels in the UK and abroad If you're the owner or director of a small-to-medium-sized business looking to start an SME, but have been barking up the wrong tree, Business Funding For Dummies is the fast and easy way to get the funds you need.

Buch. Zustand: Neu. Neuware - A practical guide for providing exceptional client serviceMost advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Taschenbuch. Zustand: Neu. Neuware -Etwas zu lernen ist eine Sache, es später umzusetzen noch einmal eine ganz andere. Aber keine Sorge, dieses Buch enthält ausreichend Übungsaufgaben um verschiedene Aufgabentypen kennenzulernen und erfolgreich zu lösen. Die Themengebiete reichen dabei von der Normalverteilung und dem zentralen Grenzwertsatz über Konfidenzintervalle und Korrelation bis zur linearen Regression. Ausführliche Lösungen ermöglichen es, auch schwierige Aufgaben nachzuvollziehen und so endlich zu verstehen. Die nächste Prüfung kann also kommen. 512 pp. Deutsch.

Buch. Zustand: Neu. Neuware - A hands-on guidebook for making your strategy work with effective Balanced Scorecard design, deployment, and maintenanceExecution Excellence is the practitioner's guide to real-world implementation. Designed by a Balanced Scorecard (BSC) thought leader with 30 years of experience and over 300 global implementations under his belt across a range of industry sectors, this guide gives you a hands-on framework for putting the BSC methodology into action. Clear, concise, and easy to read, this book skips the theoretical exposition to get right to the point--how can companies use BSC to effectively deploy strategy and drive individual and enterprise performance You'll find the answers here. The discussion outlines the ways in which firms commonly fail in implementing BSC. These failures can be traced back to common design and implementation flaws: making the process too complicated and focusing on the BSC process rather than the outcome. The discussion will also cover design optimization across a range of key industry sectors. You'll gain expert insight into avoiding these missteps and the practical tools and perspective you need to implement BSC correctly the first time.While the Balanced Scorecard framework is widely accepted and praised, about half of firms that implement it fail to realize the full benefits. The fault lies not with the framework, but with the design, and more importantly--execution. This book gives you the information and tools you need to adopt BSC successfully.\* Design a BSC that truly and simply reflects your strategy\* Customize the BSC to reflect your industry's uniqueness\* Define clear measurements and ownership that suit your strategy\* Develop a framework for efficient data collection and reporting\* Implement effective reviews to keep your business on track\* Use your Balanced Scorecard data to close performance gapsDeveloped in the early 1990s, the Balanced Scorecard framework has been recognized as one of the most seminal business ideas in the last 75 years. Thousands of companies around the world use BSC to create and maintain a performance-oriented enterprise, yet just as many try and fail. Execution Excellence shows you what you need to know and do to become a BSC success story.Praise for EXECUTION EXCELLENCE'Execution Excellence is a very clear roadmap for any manager serious about improving performance with a team. Sanjiv has decades of experience solving problems with real-world companies and the challenges they face. This is a superb summary of his learning, communicated in concise, specific and easy to understand steps. I highly recommend it.'--RON SANDERS, President, Warner Bros. Worldwide Home Entertainment'This book is full of sensible, practical advice on how to improve your business using the powerful tools of the Balanced Scorecard. Businesses of all types can see how to achieve their goals more effectively and quickly if they adopt the techniques shown here. Read and prosper!'--JON MOULTON, Founder and Managing Partner, Better Capital'Sanjiv certainly did not disappoint. The book is certainly a compendium of incredible experience he has had as a Consultant in different circumstances. It makes for extremely interesting reading. It is full of substance with practical and implementable suggestions and explains in an incredibly simple and straight forward manner how a tool like the Balance Scorecard can help in terms of framing and implementing business strategy in today's complex and multi dimensional business world.'--AKHIL GUPTA, Vice Chairman, Bharti Enterprises'If you ever wondered how great generals manage their troops, this is your chance. Sanjiv is the general when it comes to implementing the BSC, having seen him in board rooms. If you are passionate about execution, then this is your back pocket guide. If you want more, read between t.

Buch. Zustand: Neu. Neuware - Create the retirement you desire with proven financial strategiesThe New Rules of Retirement throws away the rules of thumb, clichés, and obsolete ideas. It provides a proven, updated approach to retiring successfully in today's world. In this new second edition based on independent, objective research, retirement expert Robert C. Carlson uses proven, profitable techniques to coordinate all the factors that lead to financial security and independence. You'll learn how much you really need to save for retirement, how to invest that nest egg before and during retirement, and how to establish a wise and sustainable spending strategy. Carlson will explain how to overcome the threats to lifetime financial security, such as longer life expectancy, low investment returns, higher taxes, and more. Importantly, you'll learn how to plan for the wildcards of retirement planning: health care and long-term care expenses. This edition covers changes in key areas such as annuities, IRA management, estate planning, and income taxes. You'll learn how to merge these insights into your plan to enhance financial security and to provide for loved ones in the future.Retirement no longer means being put out to pasture. Today's retirees are traveling the world, attending classes, developing new skills, starting businesses, mastering neglected hobbies, and more--well into their golden years. This guide helps ensure you have the financial independence to pursue the retirement you want through smart planning and effective financial strategies.\* Know and overcome the threats to retiree financial security\* Learn the right way to estimate retirement spending\* Develop a sustainable spending strategy\* Invest your nest egg to make it last\* Plan for potential long-term health care\* Leave a legacy for loved onesThe retirement is now a new phase of life, not a winding down. It's a time to live your best life and do things you couldn't before. But all the financial aspects of retirement have changed. To maintain financial security and create the retirement you desire, you need to be on top of the changes. The New Rules of Retirement provides the latest, proven strategies that help put the shine in your golden years.