American Management Association Marketing Series

Various

Verlag: American Management Association 1938-1957, New York, 1938

Beschreibung

Sixty eight volumes from the American Management Association Marketing Series. Sixty-eight volumes from the American Management Association Marketing Series, spanning from number 31-100, missing numbers 45 and 53. Number 81-100 are in green paper wraps, the others are in paper wraps.The American Management Association is an American non-profit educational membership organisation for the promotion of management based in New York. These volumes are part of their marketing series with volumes on Increasing profits on the Marketing Dollar, Effective Merchandising, Promoting Dealer and Distributor Cooperation, The Marketing Concept: Its Meaning to Management, Building and Marketing a Profitable Product Line, Strengthening the Sales Organisation and other topics within the marketing world.31-Merchandising Aspects of Packaging32- Engineering Aspects of Package Development33-Recent Developments in packaging Progress34- Problems Under Informative Labelling35- New Problems of Sales Management36- Industrial Marketing37- Sales Costs and Price Policy38-Palnning the Package39- Sales Personnel Techniques40- Efficient Management of the Sales Organisation41-The Economics of Packaging42- Changes in Packaging Techniques43- Marketing Problems in Defence Economy44- Adjusting Sales Appeals to Defence Conditions, with a folding sheet on the 12 most important 1941 Sales Appeals.46- Transportation and Routing of Salesmen47- Wartime Adjustments in Sales Personnel48-Sales Planning for the Duration-and after49- Trends in Wartime Selling50- Operating under Wartime Marketing Restrictions51- Wartime Adjustments in the Sales Structure52-Population Shifts and Post-War Markets53- Finding and Planning the Post-war Sales Structure54- Rebuilding the Sales Organisation55-Analysing Post War Market Potentials56- Charting Sales to the Post War Consumer57- Selling Enters a New Era58- Reducing Distribution Costs59- Determining Markets and Defining Sales Territories60- Practical Techniques in Sales Selection and Training61- Sales Compensation Plans62- New Marketing Horizons63- Modern Market Research Procedures64-Organisation Behind the Salesman65-Aid in Training and Selecting Salesmen66-Principles and Practices in Sales Compensation67-Planning the Price Structure68-Organisting for more Effective Sales Effort69-Coordingating Markets and Sales Efforts70-Cost reduction for Sales Management71-Getting and using market and Business Data72-New Concepts in Market Management73- Techniques of Distribution Cost Control74-The Human Factor in Salesmanship75- Sharpening Sales Effort Through Market Research76- Revitalising Your Sales Force77-economic Factors in Market Planning78- Performance Rating and Job Analysis for Sales Personnel79-Stepping Up the Salesman's Effectiveness80-Effective Merchandising81-Esentials of Successful Sales Management82- How Management is meeting changed marketing conditions83- Changing Patterns in Distribution84-Rating and Developing the Sales Force85-Problems in Developing and launching New Products86- Policies and Controls for improving Sales Efficiency87- Streamlining the Sales Management Job88-Evaluting Sales Training Needs and Methods89-Markets and Marketing Techniques90- The Sales Department Looks at Costs91-Blueprint for and Effective Marketing Program92-Selling Costs and Market Potential93- Making Better Use of the Human Factor in Selling94-Broadening the Sales Department's Role95-Guides to Strengthening the Sales Effort96-Broadening Horizons in Marketing97-Strengthening the Sales Organisation98- Building and Marketing a Profitable Product Line99-The Marketing Concept100- Increasing Profits on the Marketing DollarWith a slip stating that the enclosed divisional publications are sent to you as a member service of the American Management Association. All are in the original paper wraps. Externally, generally smart with the front wrap torn to the tail of no. 31 and numbers 39, 52, 60, and 70 the wraps are separate but present. The wraps are loosening t. Bestandsnummer des Verkäufers 850B26

Bibliografische Details

Titel: American Management Association Marketing ...

Verlag: American Management Association 1938-1957, New York

Erscheinungsdatum: 1938

Einband: Brochure/Pamphlet

Illustrator: None

Zustand: Very Good

Auflage: First edition.

Art des Buches: book