Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock

Selden, Larry; Colvin, Geoffrey

ISBN 10: 1591840074 / ISBN 13: 9781591840077

Verlag: Portfolio (edition First Edition), 2003

Beschreibung

Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Bestandsnummer des Verkäufers 1591840074-8-1

Bibliografische Details

Titel: Angel Customers and Demon Customers: ...

Verlag: Portfolio (edition First Edition)

Erscheinungsdatum: 2003

Einband: Hardcover

Zustand: Very Good

Auflage: First Edition.

Über diesen Titel

Inhaltsangabe:

Book by Selden Larry Colvin Geoffrey

Reseña del editor:

Challenges the belief that all customers are valuable, inviting companies to manage themselves as a customer portfolio in order to get the most out of critical customer segment, and citing the examples of such companies as Best Buy and Fidelity Investments. 30,000 first printing.