Asking Questions : A Practical Guide to Questionnaire Design

Sudman, Seymour, Bradburn, Norman M.

ISBN 10: 0875895468 / ISBN 13: 9780875895468

Verlag: Wiley & Sons, Incorporated, John, 1982

Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers GRP83170899

Inhaltsangabe:

The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

Über die Autorin bzw. den Autor: SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.

Bibliografische Details

Titel: Asking Questions : A Practical Guide to ...
Verlag: Wiley & Sons, Incorporated, John
Erscheinungsdatum: 1982
Einband: Hardcover
Zustand: Good
Auflage: 1st ed.