Asking Questions: A Practical Guide to Questionnaire Design (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES)

Sudman, Seymour; Bradburn, Norman M.

ISBN 10: 0875895468 / ISBN 13: 9780875895468

Verlag: Jossey-Bass (edition First Edition), 1982

Beschreibung

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Bestandsnummer des Verkäufers 0875895468-11-1

Bibliografische Details

• Titel: Asking Questions: A Practical Guide to Questionnaire Design (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES)
• Verlag: Jossey-Bass (edition First Edition)
• Erscheinungsjahr: 1982
• Sprache: Englisch
• ISBN-10: 0875895468
• ISBN-13: 9780875895468
• Einband: Hardcover
• Auflage: First Edition.
• Zustand: Good

Über diesen Titel

Inhaltsangabe

The authors advance the state-of-the-art in questionnaire design - combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process - detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

Über die Autorin bzw. den Autor

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.