1st edn. Hardback in d/w. 226pp. Black cloth boards with gilt titles to spine. Illustrated by b/w photos, charts, tables and diagrams. FINE uninscribed copy in FINE unclipped d/w. "There are few good books for B2B marketeers, despite the fact that they form the majority of the profession. Steve Minett's excellent and highly original book is a welcome exception: every B2B marketeer should read this book.". Bestandsnummer des Verk�ufers 2981

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Bibliografische Details

Titel: B2B Marketing. A radically different ...

Verlag: London. Financial Times/Prentice Hall.

Erscheinungsdatum: 2002

Einband: Hardcover

Zustand des Schutzumschlags: Schutzumschlag

Auflage: 1. Auflage

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