B2B Marketing. A radically different approach for business-to-business marketeers.

Minett, Steve.

Verlag: London. Financial Times/Prentice Hall., 2002

Beschreibung

1st edn. Hardback in d/w. 226pp. Black cloth boards with gilt titles to spine. Illustrated by b/w photos, charts, tables and diagrams. FINE uninscribed copy in FINE unclipped d/w. "There are few good books for B2B marketeers, despite the fact that they form the majority of the profession. Steve Minett's excellent and highly original book is a welcome exception: every B2B marketeer should read this book.".

Bestandsnummer des Verkäufers 2981

Bibliografische Details

• Titel: B2B Marketing. A radically different approach for business-to-business marketeers.
• Verlag: London. Financial Times/Prentice Hall.
• Erscheinungsjahr: 2002
• Einband: Hardcover
• Auflage: 1. Auflage
• Zustand des Schutzumschlags: Schutzumschlag