Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verk�ufers GRP16413171

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Bibliografische Details

Titel: The Balanced Scorecard : Translating ...

Verlag: Harvard Business Review Press

Erscheinungsdatum: 1996

Einband: Hardcover

Zustand: Good

Auflage: 1st Edition.

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Inhaltsangabe:

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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Robert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard.

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