The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Bacon, Terry R.; Pugh, David G.

ISBN 10: 0814472257 / ISBN 13: 9780814472255

Verlag: AMACOM, U.S.A., 2004

Beschreibung

2004 AMACOM first edition first printing hardback, as new copy, just some storage wear; UK dealer, immediate dispatch. Bestandsnummer des Verkäufers 18800

Bibliografische Details

Titel: The Behavioral Advantage: What the Smartest,...

Verlag: AMACOM, U.S.A.

Erscheinungsdatum: 2004

Einband: Hardcover

Zustand: As New

Zustand des Schutzumschlags: As New

Auflage: 1st Edition.

Über diesen Titel

Inhaltsangabe:

The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:

A carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities

A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors

A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games

Über die Autorin bzw. den Autor:

Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.