Brand Leadership: The Next Level of the Brand Revolution

Aaker, David A.

ISBN 10: 0684839245 / ISBN 13: 9780684839240

Verlag: Free Press, 2000

Beschreibung

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Bestandsnummer des Verkäufers 000464158U

Bibliografische Details

• Titel: Brand Leadership: The Next Level of the Brand Revolution
• Verlag: Free Press
• Erscheinungsjahr: 2000
• Sprache: Englisch
• ISBN-10: 0684839245
• ISBN-13: 9780684839240
• Einband: hardcover
• Auflage: First Edition.
• Zustand: Good

Über diesen Titel

Inhaltsangabe

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.

Über die Autorin bzw. den Autor

David A. Aaker is Vice Chairman of Prophet Brand Strategy (prophet.com) and Professor Emeritus of Marketing at the Haas School of Business, University of California, Berkeley. One of the world's foremost authorities on brands and brand equity, Professor Aaker is the author of the bestselling books Managing Brand Equity and Building Strong Brands (published by The Free Press). He lectures widely and consults to companies throughout the world.