Commitment-Led Marketing: The Key To Brand Profits Is In The Customer's Mind

Hofmeyr, Jan; Rice, John; Rice, Butch

ISBN 10: 0471495743 / ISBN 13: 9780471495741

Verlag: John Wiley & Sons, 2000

Beschreibung

Inscription To Front Free End Paper. Item Type: Book. Category: Business, Finance & Marketing; ISBN: 0471495743. ISBN/EAN: 9780471495741. Please contact H4o Books if you require images or further information. Inventory No: 017168. Bestandsnummer des Verkäufers 017168

Bibliografische Details

Titel: Commitment-Led Marketing: The Key To Brand ...

Verlag: John Wiley & Sons

Erscheinungsdatum: 2000

Einband: Hardcover (Original Cloth)

Zustand: Near Fine

Zustand des Schutzumschlags: Fine

Auflage: 1st Edition.

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"...many marketing professionals might find this an interesting read..." ----Sales Director, February 2001 "The book provides good case studies and useful chapter summaries. The content seems challenging...Issues raised are thoroughly researched, convincingly argued; taking the profession forward in its quest for more accurate and effective marketing." ----Marketing Business, March 2001 "The book provides a common--sense thinking approach to the management of the relationship between the brand and the customer. ..." ----Professional Manager, May 2001