This is the next generation of textbook for the applied calculus course. Martha Goshaw’s modern approach is apparent right from the start with the text’s unique organization. The Table of Contents divides material into units and topics rather than the traditional chapters, sections, and sub-sections. This intuitive format puts difficult concepts into manageable portions to help students master the material before moving on to new topics.

Drawing on more than 30 years of teaching experience, Martha anticipates areas of student difficulty― frequently with the algebra―and offers tools to help them succeed. Using the same warm, conversational style she employs in the classroom, Martha presents the material in an understandable way, but without sacrificing the mathematics. A full-color presentation and contemporary applications, such as Starbuck’s franchise growth and the Orlando Magic attendance, keep students engaged.Far more than a roadmap to solving exercises, this is a book that motivates students to think.

Concepts of Calculus with Applications is available with MyMathLab�, Pearson’s market-leading online software program!

�ber die Autorin bzw. den Autor:

Martha Goshaw received her BA in mathematics from West Virginia Wesleyan College, her MA in mathematics from West Virginia University, and her Education Specialist degree in mathematics education from the University of Virginia. She is currently Professor of Mathematics at Seminole Community College in Sanford, Florida, where she teaches statistics and applied calculus, both in the classroom and via distance education. Prior to moving to Florida in 2000, she was a full-time faculty member at Piedmont Virginia Community College. Martha is an active member of AMATYC and served a six-year term as Secretary of the AMATYC Executive Board. She is also Past President of FTYCMA (Florida Two-Year College Mathematics Association) and was the founding president of VMATYC (Virginia Mathematical Association of Two-Year Colleges).

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