Conspicuous Consumption: A Study of Exceptional Consumer Behavior

Sprache: Englisch

Verlag: St. Martin's Press, 1981

0312164246 / 9780312164249

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  • Hardcover
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Artikelbeschreibung vom Verkäufer

Hardcover, x + 156 pages, index. Missing the dust jacket. Ex-college library (stamped "withdrawn"), uncirculated; an external stamp on all outer page edges, internal catalogue markings. Interior is clean and bright throughout, untanned, with unmarked text and firm binding, free of any foxing and age-spotting. Green boards show uneven sunning to all panels, non-sticky residue of removed labels, faint grubby marks, a touch of rubbing. -- The thesis offers a detailed study of that part of consumer behavior which is status-directed and which encourages individuals to purchase and consume products not for their intrinsic value (i.e. their value in use) but for their extrinsic (i.e. prestige) value. The work is in two parts. Part One (7 Chapters) explores the nature of conspicuous consumption and seeks to explain why and under what conditions such exceptional behavior occurs. The treatment of conspicuous consumption in economic and social thought is examined and evaluated (Cn.l) and Chapter 2 proposes a theoretical explanation of the propensity to conspicuously consumer. Chapter 3 develops a research methodology appropriate to the theory. Chapters 4, 5 and 6, then comprise a study of conspicuous consumption as observed in traditional, achieving and affluent societies, while Chapter 7 draws these studies together in perspective. Part 2 (3 Chapters) focuses more specifically on conspicuous consumption in the modern, affluent society and seeks to develop a theoretical model of consumer decision processes relating to such behavior. Chapter 8 is concerned with evaluating the treatment of conspicuous consumption within behavioral theories of consumer demand. Chapter 9 complements Chapter 8 in assessing the contribution of economics and of economic demand theories to the subject. Drawing on Chapters 8 and 9, Chapter 10 then proposes a theoretical model of consumer decision processes with respect to conspicuous consumption in the modern, industrialised society.

Bestandsnummer des Verkäufers 009666

Titel
Conspicuous Consumption: A Study of Exceptional Consumer Behavior
Autor
Roger S. Mason
Verlag
St. Martin's Press
Veröffentlichungsjahr
1981
Zustand
Good+
Schutzumschlag
No Jacket
Einband
Hardcover
Sprache
Englisch
ISBN-10
0312164246
ISBN-13
9780312164249
Ausgabe
1st Edition

killarneybooks

Inagh, Clare, Irland

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AbeBooks-Verkäufer/-in seit 20. April 2017

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