Titel: Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy
Verlag: John Wiley & Sons Inc
Erscheinungsjahr: 2021
Sprache: Englisch
ISBN-10: 111980986X
ISBN-13: 9781119809869
Einband: Hardcover
Auflage: 1. Auflage
Zustand: New

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Inhaltsangabe

Discover a new, demand-centric framework for forecasting and demand planning

In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.

The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn:

How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs
What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events
How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies.

Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.

�ber die Autorin bzw. den Autor

CHARLES W. CHASE is an Executive Industry Consultant at SAS. He is responsible for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He is the former president of the International Association of Business Forecasting and currently writes a quarterly column in the Journal of Business Forecasting.

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