Crystallizing Public Opinion

Bernays, Edward L.

Verlag: Boni and Liveright, New York, 1923

Beschreibung

"Sets down the broad principles that govern the new profession of public relations counsel. This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - Foreword. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as 'The Father of Spin'. In his 1965 autobiography, 'Biography of an Idea', Bernays wrote "Goebbels [.] was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me." viii, [3], 12-218 pp. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Prior owner's signature upon front free endpaper otherwise contents unmarked. Somewhat above-average wear and spotting to original navy cloth. Rubbing to gilt lettering upon backstrip which bears faint writing near bottom. Binding intact. Includes replica second edition dust jacket. A sound and rare first edition example of this public relations classic. Cole p.27, Larson 6, Lasswell Casey & Smith p.32; 8vo - over 7¾" - 9¾" tall; Public Relations History Founder Propaganda Herd Group Maniuplation Control Politics Spin Politics Marketing. Bestandsnummer des Verkäufers 227a7944

Bibliografische Details

Titel: Crystallizing Public Opinion

Verlag: Boni and Liveright, New York

Erscheinungsdatum: 1923

Einband: Hardcover

Zustand: Good

Auflage: First Edition.