Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Jeffery, Mark
ISBN 10: 0470504544 ISBN 13: 9780470504543
Verlag: Wiley, 2010
Neu
Hardcover
Verkäufer
Russell Books, Victoria, BC, Kanada
Verkäuferbewertung 5 von 5 Sternen
Heritage Bookseller
AbeBooks-Mitglied seit 1996
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
Special order direct from the distributor. Bestandsnummer des Verkäufers ING9780470504543
Inhaltsangabe:
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
- Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
- In-depth discussion of the fifteen key metrics every marketer should know
- Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms
- Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
- In-depth examples of how to apply the principles in small and large organizations
- Free downloadable ROMI templates for all examples given in the book
With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Über die Autorin bzw. den Autor:
MARK JEFFERY is the Director of Technology Initiatives and Senior Lecturer in the Center for Research in Technology and Innovation at the Kellogg School of Management. He has more than thirty publications in management, scientific, and technology journals, and has published twenty-four original case studies with Harvard Business School Publishing. At Kellogg, he directs multiple executive programs including Strategic Data-Driven Marketing and Driving Strategic Value from IT, and teaches in custom executive programs for many organizations including Microsoft and DuPont. He is also the Managing Partner of Agile Insights LLC, a marketing and technology consultancy (www.agileinsights.com).
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: Data-Driven Marketing: The 15 Metrics ...
Verlag: Wiley
Erscheinungsdatum: 2010
Einband: Hardcover
Zustand: New
Auflage: 1st Edition.
Beste Suchergebnisse bei AbeBooks
Beispielbild für diese ISBN
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Anbieter: Textbooks_Source, Columbia, MO, USA
Verkäuferbewertung 5 von 5 Sternen
hardcover. Zustand: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Bestandsnummer des Verkäufers 001076542U
Anzahl: 20 verfügbar
Beispielbild für diese ISBN
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Anbieter: Russell Books, Victoria, BC, Kanada
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. 1st Edition. Bestandsnummer des Verkäufers FORT853122
Anzahl: 1 verfügbar
Foto des Verkäufers
Data-Driven Marketing (Hardcover)
Verlag:
John Wiley & Sons Inc, New York, 2010
ISBN 10: 0470504544
ISBN 13: 9780470504543
Neu
Hardcover
Erstausgabe
Anbieter: CitiRetail, Stevenage, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: new. Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organizationIn-depth discussion of the fifteen key metrics every marketer should knowBased on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firmsUses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spendingIn-depth examples of how to apply the principles in small and large organizationsFree downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9780470504543
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Verlag:
John Wiley & Sons Inc, 2010
ISBN 10: 0470504544
ISBN 13: 9780470504543
Neu
Hardcover
Erstausgabe
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. 2010. 1st Edition. Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532. . . . . . Bestandsnummer des Verkäufers V9780470504543
Anzahl: 2 verfügbar
Foto des Verkäufers
Data-Driven Marketing (Hardcover)
Verlag:
John Wiley & Sons Inc, New York, 2010
ISBN 10: 0470504544
ISBN 13: 9780470504543
Neu
Hardcover
Erstausgabe
Anbieter: Grand Eagle Retail, Fairfield, OH, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: new. Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organizationIn-depth discussion of the fifteen key metrics every marketer should knowBased on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firmsUses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spendingIn-depth examples of how to apply the principles in small and large organizationsFree downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9780470504543
Anzahl: 1 verfügbar
Foto des Verkäufers
Data-Driven Marketing (Hardcover)
Verlag:
John Wiley & Sons Inc, New York, 2010
ISBN 10: 0470504544
ISBN 13: 9780470504543
Neu
Hardcover
Erstausgabe
Anbieter: AussieBookSeller, Truganina, VIC, Australien
Verkäuferbewertung 3 von 5 Sternen
Hardcover. Zustand: new. Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organizationIn-depth discussion of the fifteen key metrics every marketer should knowBased on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firmsUses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spendingIn-depth examples of how to apply the principles in small and large organizationsFree downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9780470504543
Anzahl: 1 verfügbar