Designing Logos: The Process of Creating Symbols That Endure

Gernsheimer, Jack

ISBN 10: 1581156499 / ISBN 13: 9781581156492

Verlag: Allworth, 2008

Beschreibung

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Bestandsnummer des Verkäufers 000933844U

Bibliografische Details

Titel: Designing Logos: The Process of Creating ...

Verlag: Allworth

Erscheinungsdatum: 2008

Einband: paperback

Zustand: Good

Auflage: 1st Edition.

Über diesen Titel

Inhaltsangabe:

How to design great logos, step by step by step.

* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

Über die Autorin bzw. den Autor:

Jack Gernsheimer, the cofounder of Partners Design, has designed nearly 500 logos for clients ranging from one-person start-ups to Fortune 500 corporations. A contributor to Communication Arts, Graphis, Print, Novum, and other publications, he lives in Bernville, PA.