This is a core reference book for anyone who wants to do well in business. It not only outlines simple definitions but also, in the way of an encyclopedia, provides analysis of concepts and business-activities. It looks at the key areas of economics, finance, and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organizational behavior; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.

�ber die Autorinnen und Autoren

Mark Uncles is co-editor of the Australasian Marketing Journal.

Graham Bannock is a former managing director of the Economist Intelligence Unit and coauthor of the Dictionary of Economics and the International Dictionary of Finance.

Evan Davis is economics editor of the BBC and coauthor of the Dictionary of Economics.

Paul Trott is a senior lecturer at the Business School, Portsmouth University and the author of Managing Innovation and New Product Development.

Mark Uncles is professor of marketing at the University of New South Wales in Sydney and coeditor of the Australasian Marketing Journal.

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