Effective CRM using Predictive Analytics

Chorianopoulos, Antonios

ISBN 10: 1119011558 / ISBN 13: 9781119011552

Verlag: Wiley, 2016

Beschreibung

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Bestandsnummer des Verkäufers 001967124U

Bibliografische Details

Titel: Effective CRM using Predictive Analytics

Verlag: Wiley

Erscheinungsdatum: 2016

Einband: hardcover

Zustand: Good

Auflage: 1st Edition.

Über diesen Titel

Inhaltsangabe:

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts., Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise., Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features : Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues., Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM., Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.

Biografía del autor:

Antonios Chorianopoulos, Alpha Bank Greece.