Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want

Blake, Gary

ISBN 10: 0028613384 / ISBN 13: 9780028613383

Verlag: Simon & Schuster, Limited, 1997

Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 10444498-6

Inhaltsangabe:

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

Über die Autorin bzw. den Autor: Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.

Bibliografische Details

Titel: Elements of Copywriting : The Essential ...
Verlag: Simon & Schuster, Limited
Erscheinungsdatum: 1997
Einband: Hardcover
Zustand: Very Good
Auflage: 1St Edition.