The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

Blake, Gary; Bly, Robert W.

ISBN 10: 0028613384 / ISBN 13: 9780028613383

Verlag: Macmillan General Reference, 1997

Beschreibung

Hardcover w/ DJ, NEW; no marks or writing, DJ (not price-clipped) has mild shelf wear.

Bestandsnummer des Verkäufers 800170

Bibliografische Details

• Titel: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
• Verlag: Macmillan General Reference
• Erscheinungsjahr: 1997
• Sprache: Englisch
• ISBN-10: 0028613384
• ISBN-13: 9780028613383
• Einband: Hardcover
• Auflage: 1st Edition
• Druck: 1st Printing
• Zustand: New
• Zustand des Schutzumschlags: New

Über diesen Titel

Inhaltsangabe

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

Über die Autorin bzw. den Autor

Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.