Hardback small octavo, dustjacket, very good condition (in very good dustjacket), black boards (red cloth spine), minor edgewear jacket, light foxing top edge. 176 pp. Gary Blake and Robert Bly provide a concise handbook of the principles and practice of writing effective adverts, brochures, print adverts, direct mail, catalogs, press releases and electronic messages. The book covers writing headlines and body copy, as well as increasing readership and response. This book is a great reference for both the professional copywriter or someone who writes copy occasionally.

Bestandsnummer des Verk�ufers 41383

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Bibliografische Details

Titel

The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want.

Verlag

Macmillan, New York

Erscheinungsjahr

1997

Sprache

Englisch

ISBN-10

0028613384

ISBN-13

9780028613383

Einband

Hardcover

Auflage

1st ed.

Zustand des Schutzumschlags

Schutzumschlag

Verk�uferkataloge

BOOKS & WRITING

�ber diesen Titel

Inhaltsangabe

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

�ber die Autorin bzw. den Autor

Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.

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