FINANCIAL ASPECTS OF MARKETING

Schmidt, Ruth A. & Wright, Helen

ISBN 10: 033363781X / ISBN 13: 9780333637814

Verlag: Macmillan, Basingstoke, Hants., 1996

Beschreibung

299pp. HARDCOVER Ex-Wolverhampton lib. copy. This volume has had minimal use, & is fairly pristine, other than a couple of stamps. In immaculate protected d/w. Size: 4to - over 9¾ - 12" tall.

Bestandsnummer des Verkäufers 55639/D-2

Bibliografische Details

• Titel: FINANCIAL ASPECTS OF MARKETING
• Verlag: Macmillan, Basingstoke, Hants.
• Erscheinungsjahr: 1996
• Sprache: Englisch
• ISBN-10: 033363781X
• ISBN-13: 9780333637814
• Einband: Hardcover
• Auflage: 1st Edition.
• Zustand: Very Good
• Zustand des Schutzumschlags: Very Good
• Buchtyp: Book

Über diesen Titel

Inhaltsangabe

This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text.

Über die Autorin bzw. den Autor

Helen Wright is Senior Lecturer in the Department of Retailing and Marketing at the Manchester Metropolitan University.