Hardcover. Truly unique book of 133 pages. First 10 pages discuss the process and the ideas behind the ads, and then the remaining pages are all full page reproductions in black of white of high response ads from the 1980s. Areas covered are fashion, clothing, bridal, fur, home improvement, furniture, beauty salons, restaurants, dating agencies, optical, dental, jewelry, weight loss and diet, computers, real estate, banking, mortgages, and 12 other categories. An astonishing portrait of the decade. Red covers, minor shelfwear otherwise fine. Bestandsnummer des Verk�ufers 1012539

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Bibliografische Details

Titel: High Response Retail Advertising Special ...

Verlag: U.S. Institute of Marketing, US

Erscheinungsdatum: 1988

Einband: Hardcover

Zustand: Fine

Auflage: 1st Edition

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